An exciting update has arrived for Netflix enthhusiasts that love immersing themselves in the OTT mogul&#039;s shows and movies.

After ‘Stranger Things’ Stores and the ‘Bridgerton’ Experience, Netflix to Invest in Immersive Physical Locations

In the last couple of decades, Netflix has risen to the spot of the largest
mogul in the OTT industry. After churning out massively hit series like Stranger
Things [https://netflixjunkie.com/tag/stranger-things/] and Bridgerton
[https://netflixjunkie.com/tag/bridgerton/], the streaming giant capitalized on
their success through pop-up merchandise stores and experiential events.
Additionally, it has also dabbled in the culinary space by launching some
show-themed restaurants. With an ever-increasing audience base and ‘Originals’
library, it is clearly ready to take its presence in the physical world one step
further.

Now it seems that Netflix is going the Disney way with its new plans to build
theme park-like locations. 


WHAT IS THE STREAMING GIANT BUILDING NOW?

In an interview with Bloomberg, Josh Simon,
[https://www.bloomberg.com/news/articles/2023-10-12/netflix-to-open-stores-where-fans-can-play-shop-and-eat-in-2025?leadSource=uverify%20wall]
who serves as the vice president of Netflix’s consumer products department,
revealed this latest development. According to him, the OTT mogul plans on
opening multiple spaces that will be called a Netflix House. As the name
suggests, these will entail a variety of experiences designed around the essence
of their many shows. This includes shopping, food, and experiences like The
Queen’s Ball which was based on the picturesque Bridgerton sets. 



Through experiences like these and themed food like the Stranger Things ice
cream it relaunched
[https://www.netflixjunkie.com/netflix-news-literal-sweet-surprises-await-stranger-things-fans-before-season-5-release-feast-on/]
last month, it has tested the waters for the demand of spaces such as these.
After realizing that “fans love” their shows and all that comes with them, Simon
said that they wanted to take it to “the next level”. Besides this, it could
also possibly feature an “obstacle course” based on the popular Squid Game
[https://netflixjunkie.com/tag/squid-game/] series! 

ALSO READ: After a Real-Life Challenge, Netflix Announces Another Exciting
Addition to the Squid Game Universe
[https://www.netflixjunkie.com/netflix-news-after-a-real-life-challenge-netflix-announces-another-exciting-addition-to-the-squid-game-universe/]

While Josh Simon has only presented the idea of Netflix Houses, audiances are
already curious about the what, where, and hows of these interactive spaces.


THE OPENING DATE AND LOCATIONS OF NETFLIX HOUSE

Based on what Simon has confirmed, these spaces are projected to be completed by
2025. Initially, Netflix plans on opening them in only a couple of cities in the
US as a test. Later, it may expand internationally as it did with its pop-up
stores across the globe. Especially because of their increasing hold over online
viewers, these locations, if built well, are bound to become an immediate hit. 

Netflix
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

Recently, it also announced the sale of Stranger Things memorabilia from the set
of the thriller series. Considering the stir caused by the show’s merchandise
that was sold at Universal Studios’ Halloween Horror Nights
[https://www.netflixjunkie.com/netflix-news-amidst-major-heartbreaks-for-stranger-things-fans-some-actual-good-news-surfaces-for-horror-enthusiasts/],
it is clear that there is plenty of demand for official clothing lines and other
paraphernalia associated with Netflix. It seems like the company is ready to
rake in the profits from these now too.

ALSO READ: Netflix Cashes in With a Latest Piece of ‘Stranger Things’
Purchasable Memorabilia for Fans to Reminisce Hawkins
[https://www.netflixjunkie.com/netflix-news-netflix-cashes-in-with-a-latest-piece-of-stranger-things-purchasable-memorabilia-for-fans-to-reminisce-hawkins/]

Are you looking forward to visiting these spaces in 2025? Share your thoughts in
the comments. 

Ibadat Kaur

Comment

After ‘Stranger Things’ Stores and the ‘Bridgerton’ Experience, Netflix to Invest in Immersive Physical Locations - Netflix Junkie

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Ibadat Kaur is an entertainment writer at Netflix Junkie. Her love for Narcos &amp; Pedro Pascal is what brought her to the world of entertainment news. She has immense love for historical and investigative documentaries on people and cultural practices. If this was not enough, she was a blogger prior to keeping her step in the glitz and glamor of the entertainment world and covered culture and heritage while traveling across Central and South America. For Ibadat, writing has been her safe space, and she aims to pick up reviewing anthology formats like Black Mirror &amp; Criminal at Netflix Junkie. If you want an expert on comedy (dark and satire) psychology or travel, then Ibadat is your person. While you will mostly find her covering everything and anything from the world of entertainment, about her favorite celebrities, shows, and movies, Ibadat is an avid Schitt's Creek fan and loves the novel George Orwell’s 1984. And if not this, she will be seen actively backpacking for her next trip, petting her dog Raven, or studying the human condition (side-eye).

https://netflixjunkie.com/netflix-news-after-stranger-things-stores-and-the-bridgerton-experience-netflix-to-invest-in-immersive-physical-locations

After ‘Stranger Things’ Stores and the ‘Bridgerton’ Experience, Netflix to Invest in Immersive Physical Locations - netflix-junkie

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In the last couple of decades, Netflix has risen to the spot of the largest mogul in the OTT industry. After churning out massively hit series like <a href="https://netflixjunkie.com/tag/stranger-things/">Stranger Things</a> and <a href="https://netflixjunkie.com/tag/bridgerton/">Bridgerton</a>, the streaming giant capitalized on their success through pop-up merchandise stores and experiential events. Additionally, it has also dabbled in the culinary space by launching some show-themed restaurants. With an ever-increasing audience base and &#8216;Originals&#8217; library, it is clearly ready to take its presence in the physical world one step further.
Now it seems that Netflix is going the Disney way with its new plans to build theme park-like locations. 
<h2>What is the streaming giant building now?</h2>
In <a href="https://www.bloomberg.com/news/articles/2023-10-12/netflix-to-open-stores-where-fans-can-play-shop-and-eat-in-2025?leadSource=uverify%20wall" target="_blank" rel="noopener">an interview with Bloomberg, Josh Simon,</a> who serves as the vice president of Netflix’s consumer products department, revealed this latest development. According to him, the OTT mogul plans on opening multiple spaces that will be called a Netflix House. As the name suggests, these will entail a variety of experiences designed around the essence of their many shows. This includes shopping, food, and experiences like The Queen&#8217;s Ball which was based on the picturesque Bridgerton sets. 
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="The Queen’s Ball: A Bridgerton Experience | Fever" width="1170" height="658" src="https://www.youtube.com/embed/MxJpCDd0vao?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
Through experiences like these and <a href="https://www.netflixjunkie.com/netflix-news-literal-sweet-surprises-await-stranger-things-fans-before-season-5-release-feast-on/" target="_blank" rel="noopener">themed food like the Stranger Things ice cream it relaunched</a> last month, it has tested the waters for the demand of spaces such as these. After realizing that “fans love” their shows and all that comes with them, Simon said that they wanted to take it to “the next level”. Besides this, it could also possibly feature an “obstacle course” based on the popular <a href="https://netflixjunkie.com/tag/squid-game/">Squid Game</a> series! 
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-after-a-real-life-challenge-netflix-announces-another-exciting-addition-to-the-squid-game-universe/" target="_blank" rel="noopener">After a Real-Life Challenge, Netflix Announces Another Exciting Addition to the Squid Game Universe</a>
While Josh Simon has only presented the idea of Netflix Houses, audiances are already curious about the what, where, and hows of these interactive spaces.
<h2>The opening date and locations of Netflix House</h2>
Based on what Simon has confirmed, these spaces are projected to be completed by 2025. Initially, Netflix plans on opening them in only a couple of cities in the US as a test. Later, it may expand internationally as it did with its pop-up stores across the globe. Especially because of their increasing hold over online viewers, these locations, if built well, are bound to become an immediate hit. 
<figure id="attachment_108480" aria-describedby="caption-attachment-108480" style="width: 4354px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-108480 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h.jpg" alt="Netflix" width="4354" height="2903" data-sizes="auto" data-srcset="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h.jpg 4354w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-300x200.jpg 300w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-1024x683.jpg 1024w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-768x512.jpg 768w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-1536x1024.jpg 1536w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-2048x1365.jpg 2048w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-370x247.jpg 370w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-800x533.jpg 800w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-20x13.jpg 20w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-185x123.jpg 185w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-740x493.jpg 740w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-400x267.jpg 400w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-1600x1067.jpg 1600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0238339237h-72x48.jpg 72w" sizes="(max-width: 4354px) 100vw, 4354px" /><figcaption id="caption-attachment-108480" class="wp-caption-text">Credits: Imago</figcaption></figure>
Recently, it also announced the sale of Stranger Things memorabilia from the set of the thriller series. Considering the stir caused by <a href="https://www.netflixjunkie.com/netflix-news-amidst-major-heartbreaks-for-stranger-things-fans-some-actual-good-news-surfaces-for-horror-enthusiasts/" target="_blank" rel="noopener">the show’s merchandise that was sold at Universal Studios’ Halloween Horror Nights</a>, it is clear that there is plenty of demand for official clothing lines and other paraphernalia associated with Netflix. It seems like the company is ready to rake in the profits from these now too.
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-netflix-cashes-in-with-a-latest-piece-of-stranger-things-purchasable-memorabilia-for-fans-to-reminisce-hawkins/" target="_blank" rel="noopener">Netflix Cashes in With a Latest Piece of ‘Stranger Things’ Purchasable Memorabilia for Fans to Reminisce Hawkins</a>
Are you looking forward to visiting these spaces in 2025? Share your thoughts in the comments.

After a Real-Life Challenge, Netflix Announces Another Exciting Addition to the
Squid Game Universe

Netflix Cashes in With a Latest Piece of ‘Stranger Things’ Purchasable
Memorabilia for Fans to Reminisce Hawkins

HOLLYWOOD, CA &#8211; JULY 14: General views of the Netflix Hollywood campus on Vine amid the historic joint WGA &amp; SAG-AFTRA writers and actors strike on July 14, 2023 in Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images)

Hollywood Exteriors And Landmarks &#8211; 2023

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An exciting update has arrived for Netflix enthhusiasts that love immersing themselves in the OTT mogul's shows and movies.

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After ‘Stranger Things’ Stores and the ‘Bridgerton’ Experience, Netflix to Invest in Immersive Physical Locations

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