Following the footsteps of their mother, Princess Diana, Prince William, and Prince Harry both have been pioneers of social welfare and activism. Time and again, both brothers have contributed to their society in various ways they can. The California-based Prince and his wife have been winning awards and hearts for the same. Meanwhile, the future King of the Kingdom has gathered a global audience for his optimistic campaigns and projects affiliated with the crown. 

Quite recently, before the Birmingham state visit, the Prince of Wales took to his Instagram to raise his voice for a noble cause of society. Expressing his support for ITV’s third annual No Butts Campaign, Prince William posted a selfie-style video for his audience on social media. Renowned personality, Dame Deborah James used to lead the campaign for the past couple of years. 

Unfortunately, James washed her hands off her life last June while fighting a fatal disease. He had been battling bowel cancer for the last six years. Expressing his heartfelt condolences to her friends and family, the Prince joined Lorraine Kelly. After James’ demise, Kelly has been leading the campaign in honor of her late friend. The Prince extended his support to launch this year’s, i.e. the third year of the #NoButts movement. It is the term used for kick-starting the bowel cancer awareness program of 2023. 

What did Prince William Say?

The Prince of Wales began the video by thanking Kelly for the efforts she has put to raise awareness for the deadly disease. He beamed with pride as he remarked that Dame Deborah James would be proud of how the team did its very best to keep her legacy alive. The Prince also recalled some moments he spent with the journalist, James, at her home. The Prince, for his part, presented her with her Damehood on behalf of the former monarch, Queen Elizabeth II. 

Calling all of us to contribute to a greater cause, the Prince remarked how around 50,000 people in the UK get diagnosed with the disease each year. Half of them suffered due to negligence or unawareness of the symptoms of bowel cancer. “So if you’re watching this, please take a second to listen and learn about the signs and symptoms of bowel cancer. It could save your life,” said the Prince before concluding. 

Are you going to participate in the #Nobutts campaign? Let us know in the comments below.