How Much Will FIFA Pay Shakira for the World Cup Half-Time Performance? All That Is Covered

Published 07/19/2026, 9:37 PM EDT

Shakira arrives on the red carpet at the 2023 MTV Video Music Awards VMA s at the Prudential Center in Newark, New Jersey, on Tuesday, September 12, 2023. PUBLICATIONxINxGERxSUIxAUTxHUNxONLY NYP20230912158 JOHNxANGELILLO

Shakira is among the biggest stars set to perform during the first-ever FIFA World Cup Final halftime show, and with millions of fans expected to tune in, many have been asking one question: how much will the Colombian singer be paid for the historic performance?

The halftime spectacle, taking place during the 2026 FIFA World Cup Final, will also feature global names including Madonna, BTS and Justin Bieber, making it one of the most star-studded musical lineups ever assembled for a football match.

While many fans might expect a multimillion-dollar paycheck, reports suggest the payment model works very differently from what most people assume.

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How much will FIFA pay Shakira for the World Cup half-time show?

According to MARCA, Shakira will not receive a traditional appearance fee for performing during the FIFA World Cup Final halftime show. Instead, FIFA is reportedly covering the production and logistical costs associated with the performance, rather than paying artists a fixed salary.

via Imago

As Just Jared also reported, the arrangement closely mirrors the NFL's Super Bowl halftime show, where headline performers typically appear without receiving a conventional performance fee. The outlet added that artists do receive a small stipend during rehearsals, but not a separate appearance payment.

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The 11-minute halftime show is expected to be one of the biggest entertainment moments of the tournament, yet its value for performers reportedly lies beyond a direct paycheck.

Why isn't Shakira receiving a performance fee?

Rather than earning a traditional performance fee, artists are expected to benefit from the enormous global exposure that comes with appearing during one of the world's most-watched sporting events. The 2022 FIFA World Cup Final attracted an estimated 1.5 billion viewers, giving performers an audience few events can match.

According to MARCA, that visibility often translates into higher music streams, stronger record sales, increased ticket demand and other commercial opportunities long after the performance ends.

via Imago

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Meanwhile, BolaVIP reported that the halftime show also supports the FIFA Global Citizen Education Fund, an initiative aimed at expanding access to education and football opportunities for children worldwide. The outlet noted that the production follows a similar model to the Super Bowl, where artists perform for the global platform and cultural significance rather than a traditional paycheck.

For Shakira, performing during the inaugural FIFA World Cup Final halftime show represents more than a paid appearance—it is an opportunity to headline one of the biggest global stages in entertainment and sport.

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If you could add one more artist to the FIFA World Cup Final halftime lineup, who would you choose? Let us know in the comments!

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Aarav Poonia

219 articles

Aarav Poonia is an Entertainment Writer at Netflix Junkie, covering films and series across Hollywood, and global cinema. With a Bachelor’s degree in Filmmaking, specializing in Direction and Screenplay Writing, he brings a strong understanding of storytelling and screen craft to his work. His experience includes writing film reviews, industry updates, and editorial features, alongside developing multiple short fiction screenplays.

Edited By: Aliza Siddiqui

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