Blake Lively Steps Into the New Year With Her New ‘Barbies’

Published 01/01/2024, 11:01 AM EST

via Imago

In June 2023, Blake Lively launched her line of chic alcoholic beverages by the name of Betty Booze. The mother of four then launched various campaigns to market her beloved project, which took off like a charm. Now as she puts a lid on a successful 2023, she was overjoyed to see her products treated like “Barbies” by a gift-wrapping company, Wrapped New York. She shared images of her bottles on her Instagram story. Bejewelled and dressed up like the Mattel toy they did seem to give the vibe of a bestseller. 

 

 

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In the share, she also insisted that the company continue turning her Betty Booze bottles into Barbies and wished to see a “whole lineup” of them ornamented similarly. The proud business owner seems to be satisfied with the growth of her products in 2023 as she enters into another year of developing more beverages for it. 

As her line of beverages expands, her brand is slowly starting to enter the realm of partnerships as well. Especially now that she has landed a sponsorship with her husband’s Wrexham AFC. Earlier this year, Ryan Reynolds co-owned Wrexham AFC announced that the trendsetting Betty Buzz will feature in their new training gear.

Judging by the recent advertisements for her beloved Betty Buzz, Lively seems fully committed to raising the bar for it next year. 

Blake Lively brings focus on Betty Buzz through creative promotions

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When it comes to advertising, Lively seems to share the same genius talents as her partner in crime Reynolds. Last year, the brand shone in the spotlight through various promotions the 36-year-old helmed. From announcing her brand to be cruelty-free in the most hilarious way, to trying to involve Gen Z into the mix, she left no stone unturned in marketing the sparkling beverage brand. She even teamed up with the Deadpool actor for one such marketing ploy

via Imago

Lately, the power couple seems to be making strides hand-in-hand. Well, their two beverage products do complement each other in a way. By combining Reynolds’ Aviation Gin with his wife’s finely curated mixers, one can certainly achieve the perfect party tool. The lovebirds’ fans cannot wait to see what creative hilarity they have in store for 2024 now. 

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DIVE DEEPER

Blake Lively Announces “cruelty-free” Betty Buzz in Proper Ryan Reynolds Way

3 months ago

What do you think of Blake Lively referring to her products as Barbies? Share your thoughts in the comments. 

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Ibadat Kaur

586 articles

Ibadat Kaur is an entertainment writer at Netflix Junkie. Her love for Narcos & Pedro Pascal is what brought her to the world of entertainment news. She has immense love for historical and investigative documentaries on people and cultural practices.

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