With just a few weeks left for the Golden Globe, the excitement is palpable on social media. Apart from the movies and actors, there is another aspect that is making a buzz. It is their luxury swag bags, which are usually given to top nominees, presenters, and sometimes to winners. 

These 'Everybody Wins' gift bags are packed with everything from designer goods to tickets for luxury experiences. The Golden Globes, scheduled for January 11, 2026, has partnered with luxury lifestyle magazine Robb Report to unveil one of the most expensive swag bags of the year.

Much like the Golden Globe Awards, most award shows follow a similar tradition, including the Academy Awards.

Every year, lucky Academy Award recipients walk home with a trophy. While it is heartbreaking for those who miss out, no one walks away empty-handed. Much like the Golden Globes, the Oscars also have a tradition of handing out 'Everybody Wins' gift bags for the nominees.

However, the Academy Awards have yet to announce any gift bags for the upcoming event. But looking at the past, the Oscars have indeed offered a luxury bag in 2025.

They offered bags worth around $200,000, which went to nominees including Timothée Chalamet and Ariana Grande. In association with marketing company Distinctive Assets, the Oscars arranged a bag featuring more than 60 gifts.

It included a $240 John Boos cutting board, an invite to a $3,500 virtual wellness retreat from 3D Wellness Retreat, a $5,200 stay at the five-star Cotton House Hotel in Barcelona, $305 worth of skincare from Swiss brand INSTYTUTUM, a $25,000 VIP Family History Experience from AncestryDNA, a $400 collection of film-inspired merch from Alamo Drafthouse Cinema, luxury pocket squares valued at $1,570 from Daniel Ashley, and more.

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As of now, there is no news on gift bags for the Oscars scheduled for March 2026. While we wait for an official update, the Golden Globes are stealing the spotlight with their gift bag reportedly worth $1 million.

The 83rd Golden Globes gift bag has been dubbed the Ultimate Gift Bag. The bag, which is reportedly worth almost $1 million, features tickets to luxury experiences, including stays at The Muraka in the Maldives, private yacht charters in Indonesia, and getaways at top resorts in Mexico, Thailand, Bali, and New Zealand. 

Apart from trips, the gift bag also offers wellness and beauty perks, such as Brad Pitt’s personal skincare routine, high-tech LED hair growth helmets, and memberships to wellness retreats. The Golden Globes swag bag also includes a curated selection of wine, spirits, and cigars. 

These extremely rare services and luxury gifts fittingly make up the luxury swag bag for Hollywood A-listers who are nominated for the honor.

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Did any of the gifts surprise you? Let us know your thoughts in the comments section below.