Hollywood has a long memory for royal fairytales that collide with the realities of the streaming economy. When Prince Harry and Meghan Markle signed their headline-grabbing five-year deal with Netflix in 2020, it felt like a moment straight out of the platform’s prestige-era playbook- big personalities, global intrigue, and the promise of intimate storytelling about a royal rupture. But six years later, the relationship that once symbolized the Sussexes’ post-palace reinvention appears to be quietly fraying. 

What began as a high-profile creative alliance is now the subject of intense industry scrutiny, with new reports suggesting the partnership may be nearing its final chapter.

According to multiple sources, the tone inside Netflix for Meghan Markle and Prince Harry has shifted dramatically. 

“The mood in the building is ‘We’re done,’” one Netflix insider tells Variety. 

According to sources cited by Variety, Netflix has grown disenchanted due to a mix of factors: a perceived overreliance on retelling their royal-exit story, a lack of consistent and successful content, and an alleged frustration over being blindsided by outside ventures like the Oprah Winfrey interview and Prince Harry’s memoir rollout.

The evolving distance between the two sides became more visible earlier in March when As Ever, Meghan Markle’s lifestyle venture tied to her show With Love, Meghan, officially ended its partnership with Netflix and moved forward independently. Both companies released statements framing the split as a natural next step, with As Ever saying it was “ready to stand on its own” after its first year.

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This comes at a time when Prince Harry is publicly addressing rumors and claims from outsiders. However, within industry circles the move has been interpreted as another signal that the once-headline-grabbing Sussex-Netflix relationship has transitioned away. 

Performance metrics from Archewell Productions projects have also become part of the conversation. When the first batch of episodes from With Love, Meghan debuted, the lifestyle show briefly cracked Netflix’s weekly Top 10 rankings. But the second wave of episodes last August reportedly underperformed sharply by comparison, suggesting audience curiosity may have cooled.

Behind the scenes, the streamer was also reportedly sitting on more than $10 million worth of unsold As Ever products, from tea blends to baking mixes, inventory that insiders say was eventually distributed to employees in office buildings. Archewell representatives insisted that studio sample giveaways are routine, but the optics reinforced the narrative of a brand struggling to find momentum.

The uneven trajectory is especially notable given how aggressively Hollywood once courted the couple. After stepping back from royal duties in early 2020, the Sussexes met with virtually every major media player, including Apple, The Walt Disney Company, Warner Bros. Discovery, and NBCUniversal before ultimately choosing Netflix.

At the time, the industry’s biggest draw was the possibility of an intimate docuseries chronicling their dramatic relocation to California. That project eventually materialized, but insiders say Netflix hoped the initial buzz would evolve into a broader creative pipeline.

For now, the partnership has officially ended, so the trajectory appears to be going downhill. As Hollywood quietly recalibrates its appetite for celebrity-driven production deals, the Sussex-Netflix story may become a case study in how quickly the economics of streaming can change.

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What do you think about the future of Prince Harry and Meghan Markle’s Netflix partnership? Share your thoughts.