Will Ferrell's sons hyped up their father with praise and encouragement after he debuted a stylish new look in a SKIMS campaign. However, it was not the Old School actor himself who landed the deal, but his character from the upcoming Netflix golf comedy series, The Hawk. In the show, Ferrell plays a retired golfer and fashion designer. 

As the internet continues to admire the playful and unexpected campaign, Ferrell's sons have also approved it,  even bestowing their father with a grand title.

Will Ferrell and his sons recently attended the Los Angeles premiere of Netflix's The Hawk on July 9, 2026. During the event, Magnus and Mattias were asked about their father's SKIMS campaign featuring his The Hawk character, Lonnie Hawkins. The brothers appeared impressed by the unexpected ad, which sees Ferrell in character as the retired golfer.

“He is the sexiest man alive. GQ,” Magnus Ferrell said to Entertainment Tonight.

“He is got a great body. We thought he did a great job,” Matthias Ferrell said.

Later, Will Ferrell also responded to his sons' reaction, joking that it was exactly the response he had hoped for. He further credited Kim Kardashian with the idea, revealing that she suggested featuring his The Hawk character, Lonnie Hawkins, in the campaign. And they immediately embraced it.  

Ferrell appears as Lonnie in SKIMS Men's latest Cotton Briefs campaign. Photographed by Nadia Lee Cohen, the campaign also features a video narrated by Kardashian. It was promoted on digital billboards in Times Square and paired with a series of playful, tongue-in-cheek slogans that matched the campaign's humorous tone.

“His body says retire, his SKIMS say one more round,” the slogan read.

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If anything, Ferrell's SKIMS campaign has only made people intrigued in his upcoming Netflix comedy series.

The Hawk is a new Netflix comedy series that follows Lonnie Hawkins, a golfer struggling to keep his career alive. Although his body can no longer keep up with the demands of the sport, Lonnie refuses to give up on the game. The character is played by Will Ferrell, who stars alongside Molly Shannon, Jimmy Tatro, Fortune Feimster, and Chris Parnell.

Ahead of the series' release, the cast has been busy promoting the show. Apart from The Hawk's promotional campaign, Ferrell has been sharing several posts on Instagram in character as Lonnie Hawkins. The show is all set to premiere on July 16, 2026.

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What do you think about Will Ferrell's SKIMS campaign? Let us know in the comments.