The historic viewership achieved by Ronda Rousey vs. Gina Carano has solidified mixed martial arts (MMA) as a massive, permanent fixture for Netflix sports entertainment. The 17 million global views from the recent martial arts debut of Most Valuable Promotions on Netflix prove that live fighting events are entering a highly lucrative new era. Headlined by the double return of trailblazing female icons, the blockbuster event officially became the most-watched mixed martial arts card in United States history by averaging millions of viewers worldwide.

The incredible success of this recent broadcast has immediately paved a clear path for future sports programming.

Netflix and Most Valuable Promotions (MVP) entered the mixed martial arts arena with massive success inside the Intuit Dome. During a Tuesday appearance on The Ariel Helwani Show, Most Valuable Promotions co-founder Nakisa Bidarian gave the MMA community a firm assurance that the company is fully committed for the long haul. He confirmed to Uncrowned that the company intends to establish a fighter-first alternative avenue that truly showcases the best talent in the entire industry.

“One hundred percent, MVP is in the MMA business. There is a clear opportunity to create an alternative avenue for fighters that truly represents the best of the sport and is fighters' first. Our hope is that's with our partners at Netflix,” Nakisa Bidarian told Helwani. While formal discussions regarding the future have not yet occurred, the organization hopes to expand these initial efforts into a consistent partnership.

This historic debut indicates that the collaborative business model between digital networks and martial arts promotions can achieve unprecedented global commercial success. The promoter expressed supreme confidence that their platform can adequately support athletes while providing premium entertainment to sports fans worldwide.

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The spectacular commercial turnout has opened up fascinating discussions regarding the future distribution of live fights.

The promotional leadership sees a unique marketplace vacancy to establish a dominant secondary brand right behind the current industry leader. Unlike the highly saturated boxing market, the mixed martial arts landscape offers a realistic path to capture a massive market share. As shared by Nakisa Bidarian, management believes that presenting a well-structured package will generate immense interest from major broadcast networks like Amazon, Fox, and ESPN.

“But I will say that there's Amazon, Fox, ESPN. There are definitely other outlets that, once we present them this whole package, will have interest in what we're doing," Bidarian said.

"Boxing is more difficult to own than MMA," Bidarian explained when comparing the structural differences between the two sports markets. He believes that a properly managed martial arts product can convince major streaming platforms to commit to a more permanent broadcasting schedule.

"It depends on the partner, but if I look at Netflix, I would love to be in a situation to have 12 events a year. One per month, effectively, would be the ideal scenario,” Bidarian said. The record-breaking success of this historic broadcast establishes Most Valuable Promotions as an immediate powerhouse, proving that streaming platforms can successfully elevate mixed martial arts to unprecedented mainstream heights.

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