Netflix has earned its spot on every headline with global hits like KPop Demon Hunters, which racked up over 500 million views by late 2025. With half a billion views under its belt, a flirtation with live sports, and an MMA spectacle pencilled in for May 2026, the streaming behemoth is behaving less like a company and more like an empire with restless feet. 

Since launching its first headquarters in Scotts Valley, California, on August 29, 1997, Netflix has grown from a DVD rental startup into a global entertainment titan. Now the company seems ready to step into a new arena, expanding its footprint and ambitions beyond the familiar territory, and towards south of the border.

Long before the buzz around its new headquarters, Netflix had already planted its flag across the globe, from Hollywood’s Sunset Bronson Studios and its Albuquerque production hub, operating since 2018, to international centres in Amsterdam and Singapore that anchor its EMEA and Asia-Pacific operations. Taking the helm in Latin America, the streaming giant finally ended speculation, inaugurating its new headquarters on February 18, 2026, in Polanco, Mexico City.

With cameras barely blinking, the inauguration seized Mexico City’s spotlight, featuring President Claudia Sheinbaum and Netflix co-CEO Ted Sarandos on February 18, 2026. Co-CEO Greg Peters, along with Marcelo Ebrard Casaubón, Francisco Ramos, and Carolina Leconte, joined the celebration, pulling back the curtain on Netflix’s new Latin American home.

Doubling down on its regional presence, Netflix co-CEO Greg Peters made it clear this is not just another office. The new space is a creative hub for writers, directors, actors, crew, and producers, where brands and partners can brainstorm the next big hit.

The timing is exquisitely convenient. With Mexico announcing a 30 per cent film tax credit designed to lure movie and television productions, streaming platforms very much included, the message is clear: Mexico has opened the doors, and Netflix has walked in.

“We’re not just opening doors and adding desks; this space was conceived as a creative hub, a place where writers, directors, actors, crew members, and producers can come together, and where business partners, brands, and advertisers can collaborate and imagine what’s next.” Greg said during the Netflix press release.

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After more than a decade in Mexico and productions across 50 cities in 25 states, Netflix is doubling down, not only with new space, but major investments and long-term commitments.

According to the official release from Netflix, the Hub aims across 8,500 square meters of space with a 278-square-meter post-production hub. Adding to it are 24 local furniture brands, 12 carpentry workshops, and four lighting studios contributing to the design. The new hub has already became a home nearly 400 employees, growing 8% annually, with plans to add another 15% by the end of 2026.

  With the huge plan, Netflix seems to be very serious about its news headquarter, investing in local production with a $1 Billion Mexico investment plan. a major bet on local talent and stories poised for global audiences. From series like Lovesick, Los Enviados , and La ley de Alicia to films including Mexico 86 and Contra el huracán, plus live events like SUPERNOVA: GENESIS and Physical 100: México, the streaming giant is turning Mexico City into a hub for innovation and storytelling. 

And if that sounds ambitious, 2026 intends to raise the bar. With a slate of new series and films streaming straight from its Mexico City base, doubled investments, and commitments that suggest longevity, Netflix is making one thing abundantly clear: this is not a temporary address. It is a long-term partnership, signed, sealed, and streaming.

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