Netflix Faces Intense Competition From Two Filthy Rich Businessmen in It’s Biggest Potential Market

With Netflix making huge losses and losing subscribers, it seems like the prime
time for others to hop into the streaming industry. Competitors finally see an
opportunity to get an edge over the streaming giant after an entire decade.
Thus, Asia’s two moguls, Reliance Industries’ Mukesh Ambani and Adani
Enterprises Ltd’s Gautam Adani are all preparing to enter the Indian streaming
market. They will directly compete for subscribers with Netflix, Amazon, and
Hotstar

How much streaming platforms earnings at this season?
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]


SECOND, TO CHINA, INDIA IS THE BIGGEST MARKET 

“India is the only full-scale, high-growth opportunity in Asia outside of
China,” said
[https://www.hindustantimes.com/business/indias-two-richest-men-prep-for-war-with-netflix-amazon-101651148328398.html]Vivek
Couto, executive director at Media Partners Asia. Ambani already had his foot in
the media industry with his Viacom18 Media Pvt, a joint venture with Paramount
Global. While the reliance shares increased by 1.5%, TV18 Broadcast and Network
18’s shares have dropped by 18% and 20% respectively. Now, Viacom18 will receive
1.8 million from Bodhi Tree and $216 million from Reliance.

James Murdoch and Uday Shankar co-founded the Bodhi Tree. Qatar Investment
Authority is also an investor in Bodhi Tree. The Murdoch family was a part of
the entertainment business until Walt Disney Co. bought the rights to a number
of 21st Century Fox assets, which also included Star India. The 2019 acquisition
ended Murdoch’s involvement.

Meanwhile, Ambani plans to compete for the broadcast rights of the Indian
Premier League (IPL). The event is one of the biggest championships in the
sub-continent, comparable to the Super Bowl. Almost 300 million viewers watched
IPL last year: 300 million viewers equal to 300 million subscribers or more this
year! Disney-owned Hotstar currently streams IPL, which may soon change.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]https://netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani.webp

While Viacom18 is expanding, Adani is just starting out. The mogul has already
founded a new media subsidiary. The firm will also branch out in publishing,
marketing, distribution, and advertising through AMG Media Networks.
Additionally, Adani Media Ventures Ltd has invested in Quintillion Business Pvt,
the Indian partner of Bloomberg LP. 

ALSO READ: A Failed Mission, a Group of Anti-Apartheid Freedom Fighters and a
Hostage Situation: Here’s All You Need to Know About Silverton Siege on Netflix
[https://netflixjunkie.com/netflix-news-a-failed-mission-a-group-of-anti-apartheid-freedom-fighters-and-a-hostage-situation-heres-all-you-need-to-know-about-silverton-siege-on-netflix/]


NETFLIX SLASHES ITS PRICE FOR INDIAN SUBSCRIBERS

On the other hand, Netflix is attempting to expand its market in Indian. The
streamer was forced to reduce its prices for the subcontinent, while it
increased prices in the UK and USA. Furthermore, it recently decided to change
the direction of its content
[https://netflixjunkie.com/netflix-news-netflix-scraps-90-originals-from-this-country-amid-financial-crunch-might-hurt-fans-and-potential-subscribers/]
in the country.

Now, it’s a waiting game to see if these measures will help Netflix get an edge
over Viacom18 and Adani.

ALSO READ: FIND OUT the Fresh New Shows and Movies Dropping on Netflix in May
2022
[https://netflixjunkie.com/find-out-the-fresh-new-shows-and-movies-dropping-on-netflix-in-may-2022/]

Srabani Biswas

Comment

Netflix Faces Intense Competition From Two Filthy Rich Businessmen in It’s Biggest Potential Market - Netflix Junkie

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties,  Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

https://netflixjunkie.com/netflix-news-netflix-faces-intense-competition-from-two-filthy-rich-businessmen-in-its-biggest-potential-market

Netflix Faces Intense Competition From Two Filthy Rich Businessmen in It’s Biggest Potential Market - netflix-junkie

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With Netflix making huge losses and losing subscribers, it seems like the prime time for others to hop into the streaming industry. Competitors finally see an opportunity to get an edge over the streaming giant after an entire decade. Thus, Asia&#8217;s two moguls, Reliance Industries&#8217; Mukesh Ambani and Adani Enterprises Ltd&#8217;s Gautam Adani are all preparing to enter the Indian streaming market. They will directly compete for subscribers with Netflix, Amazon, and Hotstar
<img loading="lazy" class="size-full wp-image-6996 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2021/08/streaming-platforms-earnings-reports-1.jpg" alt="How much streaming platforms earnings at this season?" width="1280" height="720" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2021/08/streaming-platforms-earnings-reports-1.jpg 1280w, https://www.staging.netflixjunkie.com/wp-content/uploads/2021/08/streaming-platforms-earnings-reports-1-300x169.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2021/08/streaming-platforms-earnings-reports-1-1024x576.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2021/08/streaming-platforms-earnings-reports-1-768x432.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" />
<h2>Second, to China, India is the biggest market </h2>
&#8220;India is the only full-scale, high-growth opportunity in Asia outside of China,” <a href="https://www.hindustantimes.com/business/indias-two-richest-men-prep-for-war-with-netflix-amazon-101651148328398.html">said </a>Vivek Couto, executive director at Media Partners Asia. Ambani already had his foot in the media industry with his Viacom18 Media Pvt, a joint venture with Paramount Global. While the reliance shares increased by 1.5%, TV18 Broadcast and Network 18&#8217;s shares have dropped by 18% and 20% respectively. Now, Viacom18 will receive 1.8 million from Bodhi Tree and $216 million from Reliance. 
James Murdoch and Uday Shankar co-founded the Bodhi Tree. Qatar Investment Authority is also an investor in Bodhi Tree. The Murdoch family was a part of the entertainment business until Walt Disney Co. bought the rights to a number of 21st Century Fox assets, which also included Star India. The 2019 acquisition ended Murdoch&#8217;s involvement.
Meanwhile, Ambani plans to compete for the broadcast rights of the Indian Premier League (IPL). The event is one of the biggest championships in the sub-continent, comparable to the Super Bowl. Almost 300 million viewers watched IPL last year: 300 million viewers equal to 300 million subscribers or more this year! Disney-owned Hotstar currently streams IPL, which may soon change.
<a href="https://netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani.webp"><img loading="lazy" class="aligncenter size-full wp-image-29293 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani.webp" alt="" width="1200" height="675" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani.webp 1200w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani-300x169.webp 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani-1024x576.webp 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/gautam_adani-768x432.webp 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></a>
While Viacom18 is expanding, Adani is just starting out. The mogul has already founded a new media subsidiary. The firm will also branch out in publishing, marketing, distribution, and advertising through AMG Media Networks. Additionally, Adani Media Ventures Ltd has invested in Quintillion Business Pvt, the Indian partner of Bloomberg LP. 
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-a-failed-mission-a-group-of-anti-apartheid-freedom-fighters-and-a-hostage-situation-heres-all-you-need-to-know-about-silverton-siege-on-netflix/">A Failed Mission, a Group of Anti-Apartheid Freedom Fighters and a Hostage Situation: Here’s All You Need to Know About Silverton Siege on Netflix</a>
<h2>Netflix slashes its price for Indian subscribers</h2>
On the other hand, Netflix is attempting to expand its market in Indian. The streamer was forced to reduce its prices for the subcontinent, while it increased prices in the UK and USA. Furthermore, it recently decided to change the <a href="https://netflixjunkie.com/netflix-news-netflix-scraps-90-originals-from-this-country-amid-financial-crunch-might-hurt-fans-and-potential-subscribers/">direction of its content</a> in the country.
Now, it&#8217;s a waiting game to see if these measures will help Netflix get an edge over Viacom18 and Adani.
ALSO READ:<a href="https://netflixjunkie.com/find-out-the-fresh-new-shows-and-movies-dropping-on-netflix-in-may-2022/"> FIND OUT the Fresh New Shows and Movies Dropping on Netflix in May 2022</a>

FIND OUT the Fresh New Shows and Movies Dropping on Netflix in May 2022

A Failed Mission, a Group of Anti-Apartheid Freedom Fighters and a Hostage
Situation: Here’s All You Need to Know About Silverton Siege on Netflix

Mukesh_Ambani_1650963022129_1650963022389

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https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/Mukesh_Ambani_1650963022129_1650963022389.webp

Amid financial losses, Netflix is going to face stiff competition from two new players in the Indian Markert.

Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties, Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

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Netflix Faces Intense Competition From Two Filthy Rich Businessmen in It’s Biggest Potential Market

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