Netflix and Microsoft Revamp Partnership: Ad Prices Take a Dive!

Published 07/27/2023, 8:10 AM EDT

via Imago

Netflix is a household name that needs no introduction. It has been dominating the streaming world with its diverse array of genres catering to audiences worldwide. However, it wasn’t until the past year that Netflix forged a powerful partnership with Microsoft. This positioned it as a global advertising technology platform. Now, in a bold and strategic move, Netflix is all set to give its ad structure and policies a major overhaul.

Amidst the echoes of their groundbreaking partnership, a new wave of news sweeps in. Netflix is making bold moves to redefine the realm of ad prices.

Netflix’s on a bold move with Microsoft

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Netflix users find themselves at a crossroads as whispers of a significant rework between the streaming giant and Microsoft circulate. The focal point of this transformation revolves around ad subscriptions. The current offering stands at $7 for a plan with ads and a whopping $20 for an ad-free experience. Now, as per Reuters, Netflix sets its sights on slashing ad prices to create a more enticing and accessible ad-supported subscription plan. Behind the scenes, the collaboration with Microsoft played a pivotal role, as the tech giant offered a revenue guarantee to Netflix, paving the way for the $7 plan.

As the sun sets on the previous alliance, Netflix now sets its sight on a daring revamp of its Microsoft policy. The motivation behind this ambitious move lies in the slowing growth of the ad tier. This has prompted to reduce the revenue guarantee. A bold strategy emerges on the horizon as Netflix seeks to explore new avenues by selling ads through other agents. With offers ranging from $39 to $45 per 1000 viewers, the streaming giant aims to bolster its ad-supported approach and navigate the ever-evolving landscape of digital advertising.

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Venturing beyond the boundaries of technology and innovation, Netflix has also set its sights on a new frontier. Onto bolstering the power of AI and bidding farewell to the confines of the green screen.

Netflix bids farewell to green screen

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Embarking on a groundbreaking journey to revolutionize its visual storytelling, Netflix takes a bold leap forward. In the midst of the WAG and SAG-AFTRA strike, the streaming giant embraces the power of AI and bids farewell to the traditional confines of the green screen.

Pioneering a new era of creativity, Netflix is set to use AI post-MCU’s Secret Invasion productions blooming with original colors, unleashing the full potential of AI-driven visual aid technology. With the green screen relegated to the past, a kaleidoscope of vibrant worlds awaits viewers. Netflix is all set to weave captivating narratives in a realm where imagination knows no bounds.

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Do you think this revamp will help with the ad policies of Netflix? Let us know in the comments below.

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Riva Khan

625 articles

Riva Khan is an entertainment reporter at NetflixJunkie. Given her love for the language and writing, she has honed her narrative skills from a young age. She loves her latest tea in Hollywood and keeps an eye on the news.

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