Kanye West has proven to be a designer worth millions. His Adidas sneakers see no slump in demand despite the controversies.

Kanye West&#8217;s Yeezy Sneakers Still in Demand Despite Adidas Breakoff

Kanye West reached his peak as a Hollywood elite through his deal with Adidas.
The rapper who found himself in debt that surpassed millions decided to put his
trust in designing genius, and the product was a sneaker brand that would become
the identity card for anything high fashion. However, 2022 saw Kanye West like
never before. The rapper went from hate speech against his ex-wife’s boyfriend
to hate speech against Jews that ultimately ended with him losing every major
banner that was behind him, including Adidas.

The Adidas and Kanye West Yeezy deal was a blockbuster if finance had ever seen
one. Not only did the rapper had ownership of his brand, but Adidas swiftly left
competitors like Nike behind. This explains why it was the last one to back off.
However, it seems like it will also be the first one to swing back in.


WILL ADIDAS TAKE KANYE WEST BACK?

Ye opted to choose the road often taken in asking Kim Kardashian to come back.
While Kim Kardashian reportedly has no lingering feelings, another major brand
who has a long history with Ye does. Much like Kardashian’s brand SKIMS, it too
was at its peak with Kanye West’s genius. Only difference being the rapper was
SKIMS “ghost creative director” and for Adidas he is a partner with 100%
ownership of his designs. Designs which even after the antisemitic tweets and
contract termination are in high demand. “Demand for Yeezys has surged 30% since
last October-November,” according to John Mocadlo, CEO of Impossible Kicks as
reported by CNN
[https://edition.cnn.com/2023/02/27/business/yeezy-sneaker-resale-demand/index.html].

> Kanye West to Adidas: pic.twitter.com/hwT88SfRtn [https://t.co/hwT88SfRtn]
> 
> — patty. (@jesuispattieb) February 20, 2023
> [https://twitter.com/jesuispattieb/status/1627752277812383744?ref_src=twsrc%5Etfw]



Ye may not have succeeded in getting back with his ex-wife, but he has always
been confident about Adidas. His confident ‘I can say anti-Semitic things, and
Adidas can’t drop me. Now what?’ rings loud, especially now.

ALSO READ:  Kanye West and Adidas Reach a Final Agreement to Incur Losses
Together
[https://netflixjunkie.com/netflix-news-kanye-west-and-adidas-reach-a-final-agreement-to-incur-losses-together/]

While the brand has not announced anything about its plan to win Ye back,
Adidas’ CEO did mention a loss ranging from $750 million to $1.3 billion loss
[https://netflixjunkie.com/netflix-news-will-adidas-dump-1-3-bn-yeezys-can-you-still-get-your-hands-on-the-kanye-west-yeezys/]
due to unsold Yeezys.


WHY DOES YEEZYS POPULARITY SURPASS THAT OF THE RAPPER?

Kanye West is an individual who has garnered a massive fanbase through his music
and also his usage of the freedom of speech clause. The rapper has the most
dramatic dip and rise in popularity charts all year round. However, his
antisemitic tweets were not taken lightly and as brand after brand withdrew its
name from under the rapper’s belt, the hope for a rise in popularity charts was
buried deeper.

ALSO READ:  “I want to be creative on all planes”- Kanye West Once Talked About
His Future Plans To Get Into Fashion and Creation
[https://netflixjunkie.com/netflix-news-i-want-to-be-creative-on-all-planes-kanye-west-once-talked-about-his-future-plans-to-get-into-fashion-and-creation/]

On the contrary, Yeezy, despite the glory and grandeur that it has brought to
its owner, is a sneaker brand. It is noted among high fashion accessories and
word around town is that they are very comfortable. Moreover, it isn’t often
that you remember the name of the man who designed your shoe.

Do you think that it will be possible for Yeezys to survive without being
branded as Kanye West’s shoes? Let us know in the comments below.

Aliza Siddiqui

Comment

Kanye West&#8217;s Yeezy Sneakers Still in Demand Despite Adidas Breakoff - Netflix Junkie

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Meet Aliza Siddiqui, a Hollywood News reporter at Netflix Junkie. Her love affair with Hollywood began with Anne Hathaway and The Princess Diaries, but it was the thrilling climax of Don’t Look Up that cemented her infatuation with the industry and its filmmaking. Aliza's journey into entertainment reporting began with her time at Otakukart, where she wrote over a thousand articles. Her writing style is cheeky and engaging, as seen in her report "Somewhat Alarmed," where she narrates Jimmy Kimmel's hilarious story of how Jason Bateman tricked him into gecko-sitting. Aliza's ultimate dream is to study and critique films that capture her imagination and the attention of movie-goers worldwide. When she is not busy binge-watching Sacha Baron Cohen movies and The Office, she loves to curl up with a weathered copy of a Khaled Hosseini or Indu Sundaresan book.

https://netflixjunkie.com/netflix-news-kanye-wests-yeezy-sneakers-still-in-demand-despite-adidas-breakoff

Kanye West&#8217;s Yeezy Sneakers Still in Demand Despite Adidas Breakoff - netflix-junkie

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Kanye West reached his peak as a Hollywood elite through his deal with Adidas. The rapper who found himself in debt that surpassed millions decided to put his trust in designing genius, and the product was a sneaker brand that would become the identity card for anything high fashion. However, 2022 saw Kanye West like never before. The rapper went from hate speech against his ex-wife&#8217;s boyfriend to hate speech against Jews that ultimately ended with him losing every major banner that was behind him, including Adidas.
The Adidas and Kanye West Yeezy deal was a blockbuster if finance had ever seen one. Not only did the rapper had ownership of his brand, but Adidas swiftly left competitors like Nike behind. This explains why it was the last one to back off. However, it seems like it will also be the first one to swing back in.
<h2>Will Adidas take Kanye West back?</h2>
Ye opted to choose the road often taken in asking Kim Kardashian to come back. While Kim Kardashian reportedly has no lingering feelings, another major brand who has a long history with Ye does. Much like Kardashian&#8217;s brand SKIMS, it too was at its peak with Kanye West&#8217;s genius. Only difference being the rapper was SKIMS &#8220;ghost creative director&#8221; and for Adidas he is a partner with 100% ownership of his designs. Designs which even after the antisemitic tweets and contract termination are in high demand. “Demand for Yeezys has surged 30% since last October-November,” <a href="https://edition.cnn.com/2023/02/27/business/yeezy-sneaker-resale-demand/index.html" target="_blank" rel="noopener">according to John Mocadlo, CEO of Impossible Kicks as reported by CNN</a>.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Kanye West to Adidas: <a href="https://t.co/hwT88SfRtn">pic.twitter.com/hwT88SfRtn</a>
&mdash; patty. (@jesuispattieb) <a href="https://twitter.com/jesuispattieb/status/1627752277812383744?ref_src=twsrc%5Etfw">February 20, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Ye may not have succeeded in getting back with his ex-wife, but he has always been confident about Adidas. His confident ‘I can say anti-Semitic things, and Adidas can’t drop me. Now what?’ rings loud, especially now.
ALSO READ:  <a href="https://netflixjunkie.com/netflix-news-kanye-west-and-adidas-reach-a-final-agreement-to-incur-losses-together/">Kanye West and Adidas Reach a Final Agreement to Incur Losses Together</a>
While the brand has not announced anything about its plan to win Ye back,<a href="https://netflixjunkie.com/netflix-news-will-adidas-dump-1-3-bn-yeezys-can-you-still-get-your-hands-on-the-kanye-west-yeezys/"> Adidas&#8217; CEO did mention a loss ranging from $750 million to $1.3 billion loss</a> due to unsold Yeezys.
<h2>Why does Yeezys popularity surpass that of the rapper?</h2>
Kanye West is an individual who has garnered a massive fanbase through his music and also his usage of the freedom of speech clause. The rapper has the most dramatic dip and rise in popularity charts all year round. However, his antisemitic tweets were not taken lightly and as brand after brand withdrew its name from under the rapper&#8217;s belt, the hope for a rise in popularity charts was buried deeper.
ALSO READ:  &#8220;<a href="https://netflixjunkie.com/netflix-news-i-want-to-be-creative-on-all-planes-kanye-west-once-talked-about-his-future-plans-to-get-into-fashion-and-creation/">I want to be creative on all planes&#8221;- Kanye West Once Talked About His Future Plans To Get Into Fashion and Creation</a>
On the contrary, Yeezy, despite the glory and grandeur that it has brought to its owner, is a sneaker brand. It is noted among high fashion accessories and word around town is that they are very comfortable. Moreover, it isn&#8217;t often that you remember the name of the man who designed your shoe.
Do you think that it will be possible for Yeezys to survive without being branded as Kanye West&#8217;s shoes? Let us know in the comments below.

“I want to be creative on all planes”- Kanye West Once Talked About His Future
Plans To Get Into Fashion and Creation

Kanye West and Adidas Reach a Final Agreement to Incur Losses Together

INDIO, CALIFORNIA &#8211; APRIL 20: Kanye West performs during 2019 Coachella Valley Music And Arts Festival on April 20, 2019 in Indio, California. (Photo by Timothy Norris/Getty Images for Coachella)

2019 Coachella Valley Music And Arts Festival &#8211; Weekend 2 &#8211; Day 2

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Kanye West's Yeezy Sneakers Still in Demand Despite Adidas Breakoff - Netflix Junkie

Aliza Siddiqui is a Primary Editor at Netflix Junkie. Having written over 1000 articles on Tinseltown updates for NJ, she is a go-to for Hollywood updates, especially covering polarizing figures like Meghan Markle and Kanye West. She now uses her experience in entertainment coverage to maintain quality in the articles.

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Kanye West&#039;s Yeezy Sneakers Still in Demand Despite Adidas Breakoff - Netflix Junkie

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Kanye West’s Yeezy Sneakers Still in Demand Despite Adidas Breakoff

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