Jay Shetty Joins Netflix and Spotify in Podcast Deal Worth Up to $100 Million

via Imago
Credits: Imago
Jay Shetty has officially signed a landmark deal with Netflix and Spotify, making him one of the highest-paid podcasters in the world. The self-help podcaster and former monk has built a devoted global audience over seven years, and the biggest streaming platforms have clearly taken notice. With his iHeartMedia contract winding down, a major new chapter is about to begin, and it comes with a price tag that turns heads.
While most podcasters dream of one major platform deal, Shetty somehow landed two at once, and the price tag is jaw-dropping.
Jay Shetty's On Purpose lands a mega deal with Netflix and Spotify
ADVERTISEMENT
Article continues below this ad
Jay Shetty's multiyear agreement with Netflix and Spotify is reportedly worth up to $100 million, placing him alongside Joe Rogan and Alex Cooper in the rare nine-figure podcasting club. New video episodes of On Purpose will move exclusively to both platforms starting July 13, 2026. Older episodes and promotional clips will remain on YouTube, keeping discovery open while the full experience shifts behind the streaming curtain. Spotify will also handle global ad sales for the show.
For Spotify, this deal is a direct strike in its ongoing battle against YouTube for video podcast dominance, particularly among younger audiences. Netflix, meanwhile, continues its aggressive expansion into non-traditional content, following a recent deal with Charlamagne Tha God, and Shetty fits neatly into its growing lifestyle and wellness programming push. Together, both platforms gain a creator with over five million YouTube subscribers and a show that has cumulatively reached one billion listeners.
As Shetty upgrades his platform game, his show's track record proves exactly why Netflix and Spotify came calling.
The story behind On Purpose and Jay Shetty's star-studded connections
Launched in 2019, On Purpose built its reputation on deeply personal conversations with major cultural figures, including Michelle Obama, Oprah Winfrey, Selena Gomez, and Tom Hanks. Jay Shetty, a London-born author and former monk who spent three years studying meditation across India and Europe, channels that spiritual background into every episode. His friendship with Will Smith further cemented his Hollywood credibility. Shetty was among the first to hear Smith's memoir read aloud privately, calling one of its lines genuinely life-changing.
ADVERTISEMENT
Article continues below this ad
Willow Smith, too, has publicly turned to Shetty's wisdom, sharing his advice on Instagram about how one's internal dialogue shapes reality. That kind of organic celebrity endorsement money simply cannot be manufactured. With On Purpose now backed by two streaming giants, Shetty's message of mindfulness is about to reach an audience bigger than ever before.
ADVERTISEMENT
Article continues below this ad
What are your thoughts on Jay Shetty joining Netflix and Spotify in this massive podcast deal? Let us know in the comments.
ADVERTISEMENT
Edited By: Itti Mahajan
ADVERTISEMENT
ADVERTISEMENT




