Will Smith is now majorly associated only with his Oscar slap as opposed to the King of Hollywood that he once was.

How Enormous Is the Damage Will Smith Caused to His Brand? What Are the Hopes for Revival?

Will Smith was a man who had made the right choices from the very beginning of
his career. Even before he stepped into the world of acting, Smith wrote clean
lyrics for his raps. Once he stepped into Hollywood’s big world, the actor chose
projects that would help him build a connection with the masses. Smith’s
filmography consists of almost every movie that one would choose to watch during
a family get-together. From the Men in Black franchise to Pursuit of
Happiness and I am A Legend, it is most of his films that take up all the space
on most “evergreen movies to watch” lists.



The actor was highly respected throughout the entirety of Hollywood and
especially among the black community. Many celebrities such as Kevin Hart credit
him for paving the way for Black actors
[https://netflixjunkie.com/netflix-news-will-smith-will-smith-is-the-reason-why-kevin-hart-takes-a-decisive-stand-on-the-oscar-slapgate/]
to make it in the industry. At a time when most action heroes were mostly white,
Will Smith made hits such as Independence Day, Enemy of the State, and the Bad
Boys franchise Smith established himself as Mr July and subsequently a hero of
the masses. And finally, when he was about to receive the Oscars for his
excellent work in King Richard, Smith took a misstep, to say the least.


CAN WILL SMITH REVIVE HIS BRAND AFTER THE OSCAR SLAP 2022?

When Will Smith got up to slap Chris Rock on the Oscar stage, for many it took a
while to realize that it was not a glitch in the stimulation. Say if any other
actor had done it, fans would have still taken it with a great of salt and “we
don’t know how the actors are in real life” philosophy. But since it was Will
Smith, an actor who was known for his connection with the masses, and an actor
who was the shining symbol of a “nice Hollywood actor,” fans were left
completely shattered.

> There’s no question that Will Smith’s behavior at the Academy Awards earlier
> this year has damaged his brand, and the reverberations continue to this
> moment.
> 
> Read more here:
> via @MickLaSalle [https://twitter.com/MickLaSalle?ref_src=twsrc%5Etfw]
> https://t.co/Ogxr84va7i [https://t.co/Ogxr84va7i]
> 
> — SFChronicle Datebook (@SFC_Datebook) December 23, 2022
> [https://twitter.com/SFC_Datebook/status/1606100016141058049?ref_src=twsrc%5Etfw]



The slap more than the blood vessels of Chris Rock’s face broke every Will
Smith’s fans’ heart. And redemption seemed impossible when the Emancipation
actor posted a public apology after months that Rock dismissed
[https://netflixjunkie.com/netflix-news-fuk-your-hostage-video-chris-rock-exclaims-in-front-of-live-audience-about-the-will-smith-apology-video/]
and seemed too generic to strike a chord with the audience. The actor then
remained away from the limelight until the release of his Apple TV+ movie
Emancipation.

ALSO READ: Fans Celebrate Chris Rock’s Return in ‘Selective Outrage’ Almost a
Year After Will Smith Slapgate
[https://netflixjunkie.com/netflix-news-fans-celebrate-chris-rocks-return-in-selective-outrage-almost-a-year-after-will-smith-slapgate/]

If Smith was going to let the acting do all the talking, then it did not work
because Emancipation is a flop and the box office and Rotten Tomatoes ratings
are proof. The hosts of Morning Joe
[https://www.msnbc.com/morning-joe/watch/brand-up-brand-down-is-will-smith-s-brand-permanently-damaged-158661701807],
have deemed Smith a brand down in their latest segment. “Will Smith is a
permanent brand down,” said Donny Deutsch on his show. Only time will tell if
Will Smith can revive his drowning career.

Have you watched Emancipation? Let us know in the comments below.

Aliza Siddiqui

Comment

How Enormous Is the Damage Will Smith Caused to His Brand? What Are the Hopes for Revival? - Netflix Junkie

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Meet Aliza Siddiqui, a Hollywood News reporter at Netflix Junkie. Her love affair with Hollywood began with Anne Hathaway and The Princess Diaries, but it was the thrilling climax of Don’t Look Up that cemented her infatuation with the industry and its filmmaking. Aliza's journey into entertainment reporting began with her time at Otakukart, where she wrote over a thousand articles. Her writing style is cheeky and engaging, as seen in her report "Somewhat Alarmed," where she narrates Jimmy Kimmel's hilarious story of how Jason Bateman tricked him into gecko-sitting. Aliza's ultimate dream is to study and critique films that capture her imagination and the attention of movie-goers worldwide. When she is not busy binge-watching Sacha Baron Cohen movies and The Office, she loves to curl up with a weathered copy of a Khaled Hosseini or Indu Sundaresan book.

https://netflixjunkie.com/netflix-news-how-enormous-is-the-damage-will-smith-caused-to-his-brand-what-are-the-hopes-for-revival

How Enormous Is the Damage Will Smith Caused to His Brand? What Are the Hopes for Revival? - netflix-junkie

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Will Smith was a man who had made the right choices from the very beginning of his career. Even before he stepped into the world of acting, Smith wrote clean lyrics for his raps. Once he stepped into Hollywood&#8217;s big world, the actor chose projects that would help him build a connection with the masses. Smith&#8217;s filmography consists of almost every movie that one would choose to watch during a family get-together. From the Men in Black franchise to Pursuit of Happiness and I am A Legend, it is most of his films that take up all the space on most &#8220;evergreen movies to watch&#8221; lists.
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars, drops F-bomb" width="1170" height="658" src="https://www.youtube.com/embed/myjEoDypUD8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
The actor was highly respected throughout the entirety of Hollywood and especially among the black community. Many celebrities such as <a href="https://netflixjunkie.com/netflix-news-will-smith-will-smith-is-the-reason-why-kevin-hart-takes-a-decisive-stand-on-the-oscar-slapgate/">Kevin Hart credit him for paving the way for Black actors</a> to make it in the industry. At a time when most action heroes were mostly white, Will Smith made hits such as Independence Day, Enemy of the State, and the Bad Boys franchise Smith established himself as Mr July and subsequently a hero of the masses. And finally, when he was about to receive the Oscars for his excellent work in King Richard, Smith took a misstep, to say the least.
<h2>Can Will Smith revive his brand after the Oscar slap 2022?</h2>
When Will Smith got up to slap Chris Rock on the Oscar stage, for many it took a while to realize that it was not a glitch in the stimulation. Say if any other actor had done it, fans would have still taken it with a great of salt and &#8220;we don&#8217;t know how the actors are in real life&#8221; philosophy. But since it was Will Smith, an actor who was known for his connection with the masses, and an actor who was the shining symbol of a &#8220;nice Hollywood actor,&#8221; fans were left completely shattered.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
There’s no question that Will Smith’s behavior at the Academy Awards earlier this year has damaged his brand, and the reverberations continue to this moment.
Read more here: via <a href="https://twitter.com/MickLaSalle?ref_src=twsrc%5Etfw">@MickLaSalle</a> <a href="https://t.co/Ogxr84va7i">https://t.co/Ogxr84va7i</a>
&mdash; SFChronicle Datebook (@SFC_Datebook) <a href="https://twitter.com/SFC_Datebook/status/1606100016141058049?ref_src=twsrc%5Etfw">December 23, 2022</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The slap more than the blood vessels of Chris Rock&#8217;s face broke every Will Smith&#8217;s fans&#8217; heart. And redemption seemed impossible when the Emancipation actor posted a public apology after months that <a href="https://netflixjunkie.com/netflix-news-fuk-your-hostage-video-chris-rock-exclaims-in-front-of-live-audience-about-the-will-smith-apology-video/">Rock dismissed</a> and seemed too generic to strike a chord with the audience. The actor then remained away from the limelight until the release of his Apple TV+ movie Emancipation.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-fans-celebrate-chris-rocks-return-in-selective-outrage-almost-a-year-after-will-smith-slapgate/">Fans Celebrate Chris Rock’s Return in &#8216;Selective Outrage&#8217; Almost a Year After Will Smith Slapgate</a>
If Smith was going to let the acting do all the talking, then it did not work because Emancipation is a flop and the box office and Rotten Tomatoes ratings are proof. The hosts of <a href="https://www.msnbc.com/morning-joe/watch/brand-up-brand-down-is-will-smith-s-brand-permanently-damaged-158661701807" target="_blank" rel="noopener">Morning Joe</a>, have deemed Smith a brand down in their latest segment. &#8220;Will Smith is a permanent brand down,&#8221; said Donny Deutsch on his show. Only time will tell if Will Smith can revive his drowning career.
Have you watched Emancipation? Let us know in the comments below.

Fans Celebrate Chris Rock’s Return in ‘Selective Outrage’ Almost a Year After
Will Smith Slapgate

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Aliza Siddiqui is a Primary Editor at Netflix Junkie. Having written over 1000 articles on Tinseltown updates for NJ, she is a go-to for Hollywood updates, especially covering polarizing figures like Meghan Markle and Kanye West. She now uses her experience in entertainment coverage to maintain quality in the articles.

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How Enormous Is the Damage Will Smith Caused to His Brand? What Are the Hopes for Revival?

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