Is a reality show the ultimate destination in the influencer pipeline? Some start with glossy campaigns and red carpets. Others begin far more humbly. One such influencer’s 'Get Ready With Me' TikToks quietly rewrote the playbook and changed the game entirely.

Now in 2026, she is taking the biggest leap of her career yet, with the help of Netflix.

It is Alix Earle, the Hot Mess podcast host and Gen-Z influencer, who first went viral in 2022 and is officially bringing her world to Netflix. The streaming giant has confirmed that Alix Earle and her family will be the focus of a brand-new reality series set to debut in 2026. According to Netflix Tudum, the show will spotlight the it-girl’s modern family, which also includes her influencer sister Ashtin Earle, as well as her close-knit group of friends. 

“I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there’s still so much more,” Earle said in a to Tudum. 

“We are so happy that the show found a home with Netflix. At its core, this show is about our fun, loving, sometimes chaotic modern family, and how we always show up for each other through it all," Earle continued while talking to Tudum. For Earle, the move feels like a natural escalation.

Now 25, she is one of the most commercially powerful influencers in the world, with brand partnerships spanning Beauty, fashion, and lifestyle, including deals with names like Tarte, Gymshark, L’Oréal, and Benefit Cosmetics. Beyond social media, she hosts the wildly successful Hot Mess with Alix Earle podcast and regularly appears at major fashion events, from Coachella brand activations to New York Fashion Week front rows.

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The Netflix series will not be about polished sponsorships, it is about pulling back the curtain and much more.

The show does not yet have an official title but is positioned as a high-profile addition to Netflix’s unscripted slate. The show will focus on Alix Earle's blended family, looking at the dynamics as well with her friends. Behind the scenes, the series is being produced by Fulwell Entertainment, the Emmy-winning studio known for The Kardashians, in partnership with DGN Studios.

Ben Winston, Paul Loban, and Charlie Van Vleet serve as executive producers for Fulwell, alongside David Grutman and Evan Rosenfeld from DGN Studios. This leadership team signals Netflix’s intent to blend polished production values with authentic, culture-driven storytelling.

While Keeping Up With the Kardashians popularized the celebrity family reality genre in the 2010s, Earle’s show is explicitly framed around the influencer economy and digital culture of the 2020s, exploring not just spectacle but the personal pressures of life under constant public scrutiny. Viewers can expect a mix of professional ambition, personal relationships, travel, and the challenges of modern adulthood, all filtered through Earle’s voice and perspective.

Will you be watching Alix Earle’s reality show when it arrives? Share your thoughts and predictions.