Georgina Rodriguez gets a genius marketing strategy for Netflix, turning a billboard into a few hundred designer bags.

From Billboard to Designer Bags: Netflix&#8217;s Extravagant Feat for Georgina Rodriguez

Georgina Rodriguez ventured into the world of Netflix with her own show, I Am
Georgina, with a bang. It is not just the content of the show that caught
people’s attention recently, but the ingenious marketing strategy by the
influencer model. Recent reports revealed that her unconventional approach left
everyone amazed. Netflix’s marketing team took an entire billboard to promote
her show. What happened next took the internet by storm. 

In order to create a buzz around her show, they erected a massive billboard in
Madrid. The team boldly dismantled the billboard and repurposed its materials to
create 200 exquisite handbags. They then gave these luxurious bags away for free
as part of the promotional campaign. All the fans had to do to obtain one of
these bags was to share a picture of the billboard on Twitter.

> Netflix turned a giant billboard into 200 designer handbags!
> 
> Meet Georgina:
> 
> – Model
> – Influencer
> – Has a Netflix reality show
> 
> psst she's also Cristiano Ronaldo's wife.
> 
> (1/4) pic.twitter.com/NE96ig45c8 [https://t.co/NE96ig45c8]
> 
> — Mad Over Marketing (@MadOMarketing) July 5, 2023
> [https://twitter.com/MadOMarketing/status/1676456884864434176?ref_src=twsrc%5Etfw]



This extravagant feat shows some very innovative thinking. By turning a
traditional advertising medium into a desirable fashion accessory, the marketing
team managed to generate a lot of fun engagement. The fusion of fashion, social
media, and entertainment not only drew attention to the show but also created a
unique and memorable experience for fans. 

What makes the whole feat even more special is Rodriguez’s well-known obsession
with handbags. What better way to market the upcoming documentary?

ALSO READ: ‘I Am Georgina’: Cristiano Ronaldo Celebrates the Release of His
Girlfriend’s Netflix Original Series
[https://www.netflixjunkie.com/netflix-news-i-am-georgina-cristiano-ronaldo-celebrates-the-release-of-his-girlfriends-netflix-original-series/]

This feat by Netflix will help the mother of six create a fanbase, but this
time, more on her own.


SECOND SEASON OF GEORGINA RODRIGUEZ’S SHOW AIMS TO GARNER FANBASE OUTSIDE OF
CRISTIANO RONALDO’S FANS

The masses know Rodriguez as Cristiano Ronaldo’s girlfriend but the show I Am
Georgina aims to change that. It recently released its second season. Premiering
in January 2022, the first season delved into Georgina’s life as a model,
mother, influencer, and businesswoman. It is similar to the immensely popular
show The Kardashians. Though some fans didn’t enjoy the show, it managed to stay
afloat due to Ronaldo’s vast fan base. But the marketing strategy employed this
time around signals a shift. 

> WHO THE F*** IS GEORGINA? #SoyGeorgina
> [https://twitter.com/hashtag/SoyGeorgina?src=hash&ref_src=twsrc%5Etfw] vuelve
> el 24 de marzo.@NetflixES [https://twitter.com/NetflixES?ref_src=twsrc%5Etfw]
> pic.twitter.com/MOU6dmGdM4 [https://t.co/MOU6dmGdM4]
> 
> — Georgina Rodríguez (@georginagio7) March 5, 2023
> [https://twitter.com/georginagio7/status/1632301894755401730?ref_src=twsrc%5Etfw]



Some fans called out the show to be shallow and lacking depth. The football
star’s fan following could have played a role in the renewal for a second
season, which premiered on March 24, 2023. Maybe this time around, the marketing
will garner a positive fan base of her own.

ALSO READ: ‘I am Georgina’ is on Netflix – Check reviews, cast, and the lesser
known truths about Ronaldo’s love Georgina Rodriguez
[https://www.netflixjunkie.com/netflix-news-i-am-georgina-is-on-netflix-check-reviews-cast-and-the-lesser-known-truths-about-ronaldos-love-georgina-rodriguez/]

What do you think of this ingenious marketing strategy? Let us know in the
comments. 

Rishika Bhardwaj

Comment

From Billboard to Designer Bags: Netflix&#8217;s Extravagant Feat for Georgina Rodriguez - Netflix Junkie

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Rishika Bhardwaj is an entertainment reporter at Netflix Junkie. She has a knack for giving unbiased reviews and is always excited about providing readers with both sides of a coin. Although she is new to the scene, her love for crime and dark comedy dramas goes back a long way. Rishika previously contributed as a news reporter for the Indian Diaspora at India Abroad and also explored the concept of gender journalism by working with Network for Women in Media for one article. When she is not busy penning down insightful and engaging articles, she can be found drawing Mithila paintings.

https://netflixjunkie.com/netflix-news-from-billboard-to-designer-bags-netlfixs-extravagant-feat-for-georgina-rodriguez

From Billboard to Designer Bags: Netflix&#8217;s Extravagant Feat for Georgina Rodriguez - netflix-junkie

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Georgina Rodriguez ventured into the world of Netflix with her own show, I Am Georgina, with a bang. It is not just the content of the show that caught people&#8217;s attention recently, but the ingenious marketing strategy by the influencer model. Recent reports revealed that her unconventional approach left everyone amazed. Netflix’s marketing team took an entire billboard to promote her show. What happened next took the internet by storm. 
In order to create a buzz around her show, they erected a massive billboard in Madrid. The team boldly dismantled the billboard and repurposed its materials to create 200 exquisite handbags. They then gave these luxurious bags away for free as part of the promotional campaign. All the fans had to do to obtain one of these bags was to share a picture of the billboard on Twitter.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Netflix turned a giant billboard into 200 designer handbags!
Meet Georgina:
&#8211; Model &#8211; Influencer &#8211; Has a Netflix reality show
psst she&#39;s also Cristiano Ronaldo&#39;s wife.
(1/4) <a href="https://t.co/NE96ig45c8">pic.twitter.com/NE96ig45c8</a>
&mdash; Mad Over Marketing (@MadOMarketing) <a href="https://twitter.com/MadOMarketing/status/1676456884864434176?ref_src=twsrc%5Etfw">July 5, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
This extravagant feat shows some very innovative thinking. By turning a traditional advertising medium into a desirable fashion accessory, the marketing team managed to generate a lot of fun engagement. The fusion of fashion, social media, and entertainment not only drew attention to the show but also created a unique and memorable experience for fans. 
What makes the whole feat even more special is Rodriguez&#8217;s well-known obsession with handbags. What better way to market the upcoming documentary?
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-i-am-georgina-cristiano-ronaldo-celebrates-the-release-of-his-girlfriends-netflix-original-series/" target="_blank" rel="noopener">‘I Am Georgina’: Cristiano Ronaldo Celebrates the Release of His Girlfriend’s Netflix Original Series</a>
This feat by Netflix will help the mother of six create a fanbase, but this time, more on her own.
<h2>Second season of Georgina Rodriguez’s show aims to garner fanbase outside of Cristiano Ronaldo&#8217;s fans</h2>
The masses know Rodriguez as Cristiano Ronaldo’s girlfriend but the show I Am Georgina aims to change that. It recently released its second season. Premiering in January 2022, the first season delved into Georgina&#8217;s life as a model, mother, influencer, and businesswoman. It is similar to the immensely popular show The Kardashians. Though some fans didn&#8217;t enjoy the show, it managed to stay afloat due to Ronaldo&#8217;s vast fan base. But the marketing strategy employed this time around signals a shift. 
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
WHO THE F*** IS GEORGINA? <a href="https://twitter.com/hashtag/SoyGeorgina?src=hash&amp;ref_src=twsrc%5Etfw">#SoyGeorgina</a> vuelve el 24 de marzo.<a href="https://twitter.com/NetflixES?ref_src=twsrc%5Etfw">@NetflixES</a> <a href="https://t.co/MOU6dmGdM4">pic.twitter.com/MOU6dmGdM4</a>
&mdash; Georgina Rodríguez (@georginagio7) <a href="https://twitter.com/georginagio7/status/1632301894755401730?ref_src=twsrc%5Etfw">March 5, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Some fans called out the show to be shallow and lacking depth. The football star&#8217;s fan following could have played a role in the renewal for a second season, which premiered on March 24, 2023. Maybe this time around, the marketing will garner a positive fan base of her own.
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-i-am-georgina-is-on-netflix-check-reviews-cast-and-the-lesser-known-truths-about-ronaldos-love-georgina-rodriguez/" target="_blank" rel="noopener">‘I am Georgina’ is on Netflix – Check reviews, cast, and the lesser known truths about Ronaldo’s love Georgina Rodriguez</a>
What do you think of this ingenious marketing strategy? Let us know in the comments.

‘I Am Georgina’: Cristiano Ronaldo Celebrates the Release of His Girlfriend’s
Netflix Original Series

‘I am Georgina’ is on Netflix – Check reviews, cast, and the lesser known truths
about Ronaldo’s love Georgina Rodriguez

RECORD DATE NOT STATED I AM GEORGINA, aka SOY GEORGINA, from left: Georgina Rodriguez, Cristiano Ronaldo, Season 2, ep. 202, aired Mar. 24, 2023. photo: Netflix / Courtesy Everett Collection PUBLICATIONxINxGERxSUIxAUTxONLY

RECORD DATE NOT STATED I AM GEORGINA, (aka SOY GEORGINA), from left: Georgina Rodriguez, Cristiano Ronaldo, (Season 2, e

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From Billboard to Designer Bags: Netflix’s Extravagant Feat for Georgina Rodriguez

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