Can a change in design of the Netflix app bring back its lost subscribers

Can a More Intuitive Design Save Netflix From Losing More Subscribers?

While the streamer is struggling to survive while nursing the huge losses, more
problematic elements of the streamer have cropped up. And no, it’s not just its
marketing tactics, which by the way have dissatisfied many creators. But this
time, it’s a problem with the design of the app. Yes, Netflix has made efforts
to incorporate changes within the app to allow their subscribers more control
over the years. However, the app is still lacking. 


THE STREAMER MUST ADD A BASIC FORGET NOW BUTTON

The streamer’s [https://www.netflix.com/] recommendation algorithm is good but
only as long as you are the only one watching it. Your recommendations are
ruined as soon as your long-lost cousin watches Never Have I Ever
[https://netflixjunkie.com/tag/never-have-i-ever] (or any other show that you
don’t watch or like to watch) on the platform. There is only a not-so-very-easy
way to get your recommendations back on track
[https://twitter.com/TheJulianGomez/status/1517520305144487936?s=20&t=s7kbyA75DpC4Ed5wS_vD5w].

First, head to the Netflix website on your browser and navigate to Accounts.
Choose the profile in which you want to hide the show from Profiles & Parental
Controls. Use the Hide Now button from the Viewing Activity to hide the shows
for which you don’t want to see the recommendations.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

Hiding shows and sorting your recommendations is a hassle on the platform. And
while after years of complaining, the streamer did add a “remove from continue
watching” button, it was not available on all apps or OS.

ALSO READ: How Will Netflix Subscribers Loss and Steep Nosedive Affect the
Streamer’s Biggest Shows?
[https://netflixjunkie.com/netflix-news-how-will-netflix-subscribers-loss-and-steep-nosedive-affect-the-streamers-biggest-shows/]


NETFLIX MUST FOCUS ON AN INTUITIVE AND STANDARDIZED VERSION OF THE APP FOR THE
SUBSCRIBERS 

Since Netflix lost subscribers, it has made massive shifts in the company,
putting breaks on its animation efforts. The streamer has even canceled
high-profile animation projects:
[https://netflixjunkie.com/after-password-sharing-crackdown-netflix-goes-for-the-content-bad-news-for-animation-fans/]
Bone, The Twits, and Toil and Trouble. Moreover, the Netflix also shelved Will
Smith’s Bright 2
[https://netflixjunkie.com/netflix-news-netflix-cancels-yet-another-will-smith-project-in-the-slapgate-fallout/]
along with Fast and Loose
[https://netflixjunkie.com/netflix-news-fast-and-loose-movie-featuring-will-smith-on-netflix-shelved-after-the-slap-controversy-smith-writes-a-heartfelt-note/]. 

In an effort to cut down its losses
[https://netflixjunkie.com/netflix-news-does-netflix-overnight-54-3-billion-loss-pose-a-ripple-effect-threat-on-other-streamers-like-amazon-hbo-max-hulu-disney-and-others/],
the company plans to incorporate commercials
[https://netflixjunkie.com/netflix-news-will-netflix-commercials-pit-the-streaming-giant-against-google-and-facebook-a-netflix-executive-thinks-so/]
and crackdown on password sharing. However, more than anything else, the
streamer can also benefit greatly from an intuitive design. And if it can offer
the same features
[https://netflixjunkie.com/netflix-news-netflix-brings-a-new-feature-to-better-curate-your-homepage-recommendations-heres-how-to-use/]
across all devices and platforms, it will be a bonus for users.

While these efforts may turn the tide, they won’t bring back the lost customers.
The competition is high. Thus, Netflix will need make changes on all fronts:
content, user experience, and marketing to hang on to its top position.

ALSO READ: $30 Million Per Episode of Stranger Things Season 4 Can Be Worth It,
but What About the Huge Big-Budget Flops?
[https://netflixjunkie.com/30-million-per-episode-of-stranger-things-season-4-can-be-worth-it-but-what-about-the-huge-big-budget-flops/]

Srabani Biswas

Comment

Can a More Intuitive Design Save Netflix From Losing More Subscribers? - Netflix Junkie

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Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties,  Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

https://netflixjunkie.com/netflix-news-can-a-more-intuitive-design-save-netflix-from-losing-more-subscribers

Can a More Intuitive Design Save Netflix From Losing More Subscribers? - netflix-junkie

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While the streamer is struggling to survive while nursing the huge losses, more problematic elements of the streamer have cropped up. And no, it&#8217;s not just its marketing tactics, which by the way have dissatisfied many creators. But this time, it&#8217;s a problem with the design of the app. Yes, Netflix has made efforts to incorporate changes within the app to allow their subscribers more control over the years. However, the app is still lacking. 
<h2>The streamer must add a basic Forget Now button</h2>
The <a href="https://www.netflix.com/" target="_blank" rel="noopener">streamer&#8217;s</a> recommendation algorithm is good but only as long as you are the only one watching it. Your recommendations are ruined as soon as your long-lost cousin watches <a href="https://netflixjunkie.com/tag/never-have-i-ever">Never Have I Ever</a> (or any other show that you don&#8217;t watch or like to watch) on the platform. There is only a not-so-very-easy way to get your recommendations <a href="https://twitter.com/TheJulianGomez/status/1517520305144487936?s=20&amp;t=s7kbyA75DpC4Ed5wS_vD5w" target="_blank" rel="noopener">back on track</a>. 
First, head to the Netflix website on your browser and navigate to Accounts. Choose the profile in which you want to hide the show from Profiles &amp; Parental Controls. Use the Hide Now button from the Viewing Activity to hide the shows for which you don&#8217;t want to see the recommendations.
<img loading="lazy" class="aligncenter size-full wp-image-28618 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2022/04/netflixfinal.jpg.webp" alt="" width="1000" height="563" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/netflixfinal.jpg.webp 1000w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/netflixfinal.jpg-300x169.webp 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/netflixfinal.jpg-768x432.webp 768w" sizes="(max-width: 1000px) 100vw, 1000px" />
Hiding shows and sorting your recommendations is a hassle on the platform. And while after years of complaining, the streamer did add a &#8220;remove from continue watching&#8221; button, it was not available on all apps or OS.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-how-will-netflix-subscribers-loss-and-steep-nosedive-affect-the-streamers-biggest-shows/">How Will Netflix Subscribers Loss and Steep Nosedive Affect the Streamer’s Biggest Shows?</a>
<h2>Netflix must focus on an intuitive and standardized version of the app for the subscribers </h2>
Since Netflix lost subscribers, it has made massive shifts in the company, putting breaks on its animation efforts. The streamer has even canceled high-profile <a href="https://netflixjunkie.com/after-password-sharing-crackdown-netflix-goes-for-the-content-bad-news-for-animation-fans/">animation projects:</a> Bone, The Twits, and Toil and Trouble. Moreover, the Netflix also<a href="https://netflixjunkie.com/netflix-news-netflix-cancels-yet-another-will-smith-project-in-the-slapgate-fallout/"> shelved Will Smith&#8217;s Bright 2</a> along with <a href="https://netflixjunkie.com/netflix-news-fast-and-loose-movie-featuring-will-smith-on-netflix-shelved-after-the-slap-controversy-smith-writes-a-heartfelt-note/">Fast and Loose</a>. 
In an effort to cut down its<a href="https://netflixjunkie.com/netflix-news-does-netflix-overnight-54-3-billion-loss-pose-a-ripple-effect-threat-on-other-streamers-like-amazon-hbo-max-hulu-disney-and-others/"> losses</a>, the company plans to incorporate <a href="https://netflixjunkie.com/netflix-news-will-netflix-commercials-pit-the-streaming-giant-against-google-and-facebook-a-netflix-executive-thinks-so/">commercials</a> and crackdown on password sharing. However, more than anything else, the streamer can also benefit greatly from an intuitive design. And if it can offer the same <a href="https://netflixjunkie.com/netflix-news-netflix-brings-a-new-feature-to-better-curate-your-homepage-recommendations-heres-how-to-use/">features</a> across all devices and platforms, it will be a bonus for users.
While these efforts may turn the tide, they won&#8217;t bring back the lost customers. The competition is high. Thus, Netflix will need make changes on all fronts: content, user experience, and marketing to hang on to its top position.
ALSO READ: <a href="https://netflixjunkie.com/30-million-per-episode-of-stranger-things-season-4-can-be-worth-it-but-what-about-the-huge-big-budget-flops/">$30 Million Per Episode of Stranger Things Season 4 Can Be Worth It, but What About the Huge Big-Budget Flops?</a>

$30 Million Per Episode of Stranger Things Season 4 Can Be Worth It, but What
About the Huge Big-Budget Flops?

How Will Netflix Subscribers Loss and Steep Nosedive Affect the Streamer’s
Biggest Shows?

5f21f650a6f0e14ce5231934

https://www.staging.netflixjunkie.com/wp-content/uploads/2020/03/netflixjunkie-logo-2.jpg

https://www.staging.netflixjunkie.com/wp-content/uploads/2022/04/5f21f650a6f0e14ce5231934.webp

Can a change in design of the Netflix app bring back its lost subscribers? Maybe, maybe not, but they surely make watching Netflix better.

Srabani Biswas is a writer at Netflix Junkie. She is a sociology graduate from Lady Brabourne College. Previously, she has contributed to Sports India Show and The Sports Room as a sports writer, and interned at Ripples Learning. A daydreamer, a dancer, and a lover of dogs, she enjoys quiet evenings with her laptop and a cozy blanket. With so much to do and so little time, she is constantly worried about her growing pile of unread books and unwatched shows on Netflix. Her favourites include Stranger, Vincenzo, Hello! My twenties, Emily in Paris, Never Have I Ever, Peaky Blinders, Stranger Things, Reply 1997 and Sex Education.

https://secure.gravatar.com/avatar/0411d75f5c4b6571929279a073b0a09c?s=96&d=mm&r=g

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https://www.netflixjunkie.com/netflix-news-can-a-more-intuitive-design-save-netflix-from-losing-more-subscribers/

Can a More Intuitive Design Save Netflix From Losing More Subscribers?

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