Netflix's Bad Influencer stands as one of the streaming titan's most daring South African pickups to date, in keeping with the increasing appetite for raw and honest tales. South African originals on Netflix have been met with global appreciation, from Savage Beauty to Tuiskoms, the public is absorbing deeply local voices rendered in cinematic ambition. Bad Influencer wants to accelerate that trend. The new crime series is set to pursue success, reveal secrets, and put loyalties to the test.

A deeper look, lifting the curtain over this series, would reveal a world where the line between the protector and predator blurs.

Netflix's Bad Influencer chronicles a small-time con artist and struggling single mom, BK, who must provide for her son with special needs. As she joins forces with wannabe luxury influencer Pinky to sell fake designer handbags online, they attract the attention of both a criminal syndicate led by Bra Alex and law enforcement. The duo must cleverly navigate the dangers of their scheme to stay out of jail and succeed. 

The series promises an escalating tango between crime and luxury. It is created by Kudi Maradzika and Lincoln Green Media, produced by Gambit Films, and directed by Keitumetse Qhali and Ari Kruger, with Kudi Maradzika and Daniel Zimbler serving as the head writers along with Sydney Dire. Bad Influencer's first trailer dropped on Tuesday serves not only the bags, the crime, and the money, but also a stellar cast promising the unlikely duo's crime-filled rollercoaster journey ahead.

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The wait for Bad Influencer is almost over as Netflix's South African drama takes over international screens this fall, taking viewers on a bold new ride.

Starring Jo-Anne Reyneke (Scandal!) and Cindy Mahlangu (Blood & Water), Bad Influencer unites two of South Africa's most compelling stars. Reyneke and Mahlangu have fronted hits on African TV and now bring a series full of tension and intrigue. The show also stars Vincent Mahlape and former Miss Universe Zozibini Tunzi, as well as Thapelo Mokoena, Mpilo Shabalala, Hamilton Dlamini , Modise Motaung, Kamo Pule, Emmanuel Castis, Julia Anastasopoulos, Brendon Daniels, Aubrey Poo, Nat Ramabulana, Lerato Nxumalo , and Charlie Bouguenon.

Netflix is set to unleash Bad Influencer on October 31, 2025, adding to its thriving fall collection. Replete with twists, crime, and complexity, expect the show to navigate the zigzag trenches between luxury and danger as the single mother struggles to survive and the influencer crawls out of mounting debts.  

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Are you excited to watch Bad Influencer? Tell us in the comments below.