After ‘The Apprentice’ Struggled, Netflix’s ‘Ink’ Signals a New Era for Political Storytelling

April 14, 2025, London, United Kingdom: Jack O™Connell attends the European Premiere of Sinners held at the Cineworld Leicester Square in London. London United Kingdom - ZUMAs197 20250414_aaa_s197_542 Copyright: xMarioxMitsisx
April 14, 2025, London, United Kingdom: Jack O™Connell attends the European Premiere of Sinners held at the Cineworld Leicester Square in London. London United Kingdom - ZUMAs197 20250414_aaa_s197_542 Copyright: xMarioxMitsisx
Netflix appears ready to step back into politically charged storytelling, and Ink may be the project leading the charge. Directed by Danny Boyle and starring Jack O'Connell as former The Sun editor Larry Lamb, the upcoming film explores the rise of tabloid culture under media mogul Rupert Murdoch. While recent years have seen studios avoid controversial political subjects, Ink arrives at a moment when conversations about media influence, public opinion, and power remain impossible to ignore.
More than a historical drama, the film is already being viewed as a sign that Hollywood may once again be willing to tackle politically sensitive stories head-on.
Why Ink feels different from recent political dramas
According to a recent Variety feature, Ink chronicles Rupert Murdoch's expansion into the British newspaper industry and the role Larry Lamb played in transforming The Sun into a tabloid powerhouse. Rather than portraying Murdoch as a one-dimensional villain, director Danny Boyle reportedly aims to examine how audiences themselves became part of the system that fueled sensationalist journalism.

via Imago
Credits: Imago
The timing of the project has also caught attention. Variety noted that Donald Trump's 2024 biopic The Apprentice faced significant distribution hurdles before reaching audiences. The challenges did little to slow Hollywood's interest in political biopics, however, with reports later emerging that another Trump-focused film with a reported $100 million budget was already in development. In contrast, Ink is receiving a theatrical rollout before arriving on Netflix, a move many view as a stronger vote of confidence in politically themed storytelling.
The film stars Jack O'Connell, who has recently earned praise for performances in Sinners and the 28 Years Later franchise. In Ink, he takes on the role of Lamb, a newspaper editor whose obsession with circulation numbers helped redefine British tabloid journalism.
For Boyle, the story is not simply about Murdoch. It is about understanding how media culture evolved and why audiences were drawn to it in the first place.
Netflix embraces a risky conversation
What makes Ink particularly notable is Netflix's willingness to engage with a topic many studios have approached cautiously in recent years. As Variety pointed out, major media companies have largely avoided projects touching on politically divisive issues amid growing concerns about backlash and controversy. While Ink is set decades before the modern political landscape, its themes feel remarkably current.
The film explores the intersection of media, influence, public appetite, and power subjects that continue to dominate headlines around the world. Danny Boyle has emphasized that the film is intended to spark discussion rather than deliver a straightforward condemnation of its subjects. The story examines how sensationalism became mainstream and asks viewers to consider their own role in consuming it.

via Imago
Credits: Imago
With its Venice Film Festival premiere scheduled for September and a Netflix release following its theatrical run, Ink is already generating significant industry attention. Whether it becomes an awards contender remains to be seen, but its arrival suggests that politically driven dramas may be finding their way back into the spotlight.
If The Apprentice struggled to find a path forward, Ink could represent the beginning of a new chapter, one where streamers are once again willing to take risks on stories that challenge audiences and ignite debate.
Do you think Ink can succeed where The Apprentice struggled? Let us know in the comments.
Edited By: Hriddhi Maitra




