Months after Kanye West and Adidas parted ways the brand suffered a major loss. But what is the brand planning to do with the products

After Ending Their Billion Dollar Partnership, Will Adidas Now Turn Yeezy’s Into Ashes?

From being one of the most successful rappers and an icon in the fashion
industry, life completely turned around for Kanye West in 2022. While Ye’s
controversies and legal problems severely affected his reputation, they also
took a toll on his wealth. The rapper lost one of the biggest brand deals with
Adidas. However, considering how popular the Yeezy product line is, everyone is
curious to know what the brand would do with the products. While the products
are still available at the Adidas stores, product sales have been severely
affected. So how is Adidas planning to deal with the situation?

Ever since Kanye West and Adidas parted their ways following Ye’s anti-semitic
comments, the brand had to go through a very tough time. The sales drastically
went down, and it was after many years that Adidas suffered a loss. It might
shock you to know, but Adidas is currently sitting on $500 million worth unsold
stock.

Adidas' Yeezy
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

All the remaining unsold merchandise and the continued losses might tempt the
brand to burn these products. The German shoemaking brand is still wondering
what to do with such a huge Yeezy stock. Meanwhile, it seems like there a number
of ways the company might tackle the problem in.

ALSO READ: Kanye West and Adidas Reach a Final Agreement to Incur Losses
Together
[https://netflixjunkie.com/netflix-news-kanye-west-and-adidas-reach-a-final-agreement-to-incur-losses-together/]

As per analyst Tom Nikic, various solutions have been considered to get rid of
the unsold merchandise. While speaking to the Washington Post
[https://www.washingtonpost.com/business/2023/02/27/yeezy-adidas-shoe-sales/],
Nikic revealed, the brand could move on and sell the Yeezy’s at a discounted
rate without a label, calling them “zombie Yeezys.” Another option is to destroy
the shoes completely. However, there seems to be no report on how the brand
would move forward with the dead stock. At the same time, rumors of Ye reuniting
with the brand made the rounds not long ago
[https://netflixjunkie.com/netflix-news-have-kanye-west-and-adidas-decided-to-sell-the-unsold-yeezys/].


WHILE REPORTS SUGGEST A DECLINE IN SALES, KANYE WEST’S YEEZY’S STILL IN DEMAND?

While all the odds seem to be suggesting towards a dip in sales, it seems like
the Yeezy shoe line is still incredibly popular among the masses. As per
CinemaBlend, Yeezys are still a buzz among today’s youth and the demands are
still surging. However, this growing popularity is not helping the brand in any
way.

The main reason being that should they sell the shoes, they will still be tagged
as a brand that made profits from products created by an individual who pushes
anti-Semitic statements.

What do you think Adidas should do? Comment down below.

Hamza Qazi

Comment

After Ending Their Billion Dollar Partnership, Will Adidas Now Turn Yeezy’s Into Ashes? - Netflix Junkie

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Introducing Hamza Qazi, a Hollywood and Anime News writer at Netflix Junkie. Hamza's love affair with anime began early in his life when he fell in love with Naruto, which sparked his interest in reporting. He began channelizing his inner reporter by writing for his school magazine and later for a college magazine. Since then, he has written over 400 articles for Netflix Junkie, covering everything from celebrities like Ryan Reynolds and Kanye West to his true passion: comic books and hip hop. Hamza's report "Curious to See ‘Attack on Titan’ in Live Action? An Animator Working on Star Wars’ ‘Ahsoka’ Has An Exciting Surprise for Fans" showcases his love for anime reporting and highlights his ability to bring exclusive news to his readers. When he is not catching up on the latest Football matches, Hamza loves to binge-watch Peaky Blinders or Demon Slayer.

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After Ending Their Billion Dollar Partnership, Will Adidas Now Turn Yeezy’s Into Ashes? - netflix-junkie

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From being one of the most successful rappers and an icon in the fashion industry, life completely turned around for Kanye West in 2022. While Ye&#8217;s controversies and legal problems severely affected his reputation, they also took a toll on his wealth. The rapper lost one of the biggest brand deals with Adidas. However, considering how popular the Yeezy product line is, everyone is curious to know what the brand would do with the products. While the products are still available at the Adidas stores, product sales have been severely affected. So how is Adidas planning to deal with the situation?
Ever since Kanye West and Adidas parted their ways following Ye&#8217;s anti-semitic comments, the brand had to go through a very tough time. The sales drastically went down, and it was after many years that Adidas suffered a loss. It might shock you to know, but Adidas is currently sitting on $500 million worth unsold stock.
<figure id="attachment_95600" aria-describedby="caption-attachment-95600" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-95600 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-scaled.jpg" alt="Adidas' Yeezy" width="2560" height="1707" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-1024x683.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-768x512.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-1536x1024.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-2048x1365.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-95600" class="wp-caption-text">Credits: Imago</figcaption></figure>
All the remaining unsold merchandise and the continued losses might tempt the brand to burn these products. The German shoemaking brand is still wondering what to do with such a huge Yeezy stock. Meanwhile, it seems like there a number of ways the company might tackle the problem in.
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-kanye-west-and-adidas-reach-a-final-agreement-to-incur-losses-together/" target="_blank" rel="noopener">Kanye West and Adidas Reach a Final Agreement to Incur Losses Together</a>
As per analyst Tom Nikic, various solutions have been considered to get rid of the unsold merchandise. <a href="https://www.washingtonpost.com/business/2023/02/27/yeezy-adidas-shoe-sales/" target="_blank" rel="noopener">While speaking to the Washington Post</a>, Nikic revealed, the brand could move on and sell the Yeezy&#8217;s at a discounted rate without a label, calling them &#8220;zombie Yeezys.&#8221; Another option is to destroy the shoes completely. However, there seems to be no report on how the brand would move forward with the dead stock. At the same time, <a href="https://netflixjunkie.com/netflix-news-have-kanye-west-and-adidas-decided-to-sell-the-unsold-yeezys/" target="_blank" rel="noopener">rumors of Ye reuniting with the brand made the rounds not long ago</a>.
<h2>While reports suggest a decline in sales, Kanye West&#8217;s Yeezy&#8217;s still in demand?</h2>
While all the odds seem to be suggesting towards a dip in sales, it seems like the Yeezy shoe line is still incredibly popular among the masses. As per CinemaBlend, Yeezys are still a buzz among today&#8217;s youth and the demands are still surging. However, this growing popularity is not helping the brand in any way.
The main reason being that should they sell the shoes, they will still be tagged as a brand that made profits from products created by an individual who pushes anti-Semitic statements.
What do you think Adidas should do? Comment down below.

Kanye West and Adidas Reach a Final Agreement to Incur Losses Together

NEW YORK, NEW YORK &#8211; NOVEMBER 07: Kanye West speaks on stage at the &#8220;Kanye West and Steven Smith in Conversation with Mark Wilson&#8221; at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)

Fast Company Innovation Festival &#8211; Day 3

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Months after Kanye West and Adidas parted ways the brand suffered a major loss. But what is the brand planning to do with the products?

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After Ending Their Billion Dollar Partnership, Will Adidas Now Turn Yeezy’s Into Ashes?

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