Who Is Hamish Steele? What Exactly Did He Say That Sparked the Elon Musk Netflix Boycott?

Published 10/01/2025, 9:31 AM EDT

Elon Musk has danced on the edge of controversy for decades, a whirlwind of rockets, electric dreams, and digital kingdoms. He has tangled with governments, toppled executives, and stirred oceans of online chaos, always leaving whispers of shock in his wake. His ventures defy gravity, literal and figurative, carving paths where few dare. Yet even a titan is not immune to ire and ideology. In a recent move that stunned the streaming world, Musk has boycotted Netflix, but what led to that?

Elon Musk versus Netflix: It all started with something Hamish Steele said. But who is he, and what could possibly spark such a high-profile boycott?

What Hamish Steele said that left Elon Musk no choice but to boycott

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Elon Musk has cancelled his Netflix subscription after Hamish Steele, creator of Dead End: Paranormal Park, mocked the assassination of Charlie Kirk. Steele’s series had already drawn scrutiny for including transgender themes in a children’s show, but viral X screenshots of his reply to UK Prime Minister Keir Starmer, calling Kirk a "nazi," escalated the outrage. An X user vowed never to pay Netflix again. Musk reshared the post, simply writing, "Same," signaling his own boycott. The controversy combined social media fire, ideological conflict, and Steele’s words to spark a public stand by Musk.

Elon Musk then reshared a post criticizing the inclusion of transgender themes in Hamish Steele’s show, aimed at seven-year-olds, writing, "This is not ok." In another reply, he labeled Steele, "a groomer." The billionaire’s stance ignited a wildfire on X, with users rallying to cancel Netflix in solidarity. What began as outrage over a controversial comment quickly snowballed into a full-blown social media rebellion, amplifying Musk’s public boycott. However, Musk did not stop there; he shared his latest challenge to Wikipedia.

Inspired or Coincidence? Elon Musk Ends Up Losing Money Just Like Kanye West for His Public Behavior

Elon Musk is taking on the online knowledge giant with Grokipedia, an AI-powered rival to Wikipedia, promising faster, smarter, and wilder answers that could shake the internet.

Grokipedia: Elon Musk’s AI challenge to the world’s knowledge giant

Elon Musk announced on X that his AI company, xAI, is developing Grokipedia, a project designed to surpass Wikipedia in scope and reliability. The move comes after years of Musk criticizing Wikipedia for perceived ideological bias, questioning its editorial fairness, and discouraging contributions to the platform. Grokipedia is framed as a crucial step toward xAI’s broader mission of advancing understanding, positioning Musk’s initiative as both a challenge to existing knowledge structures and a bold technological experiment.

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Grokipedia will be powered by Grok, xAI’s conversational artificial intelligence, drawing from public data including Wikipedia. Elon Musk presents it as both a technological and philosophical response, aiming to correct errors, provide missing context, and address perceived bias. Critics warn of algorithmic bias, manipulation, and centralized control over edits. Musk invited the public to help build the open-source platform. Meanwhile, as fans speculate a documentary about his life, his latest boycott of Netflix has sparked a wave of supporters rallying behind him.

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What do you think about Elon Musk's reason for boycotting Netflix? Let us know in the comments below.

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Yusra Miraj Khan

1062 articles

Yusra Miraj Khan is an Entertainment Journalist at Netflix Junkie. Specializing in Taylor Swift and the British Royal Family, she transforms modern mythologies into high-ranking, reader-first narratives. Since joining in early 2025, Khan has penned over 500 articles, known for their sharp decoding of Easter eggs and PR silences.

Edited By: Itti Mahajan

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