The fashion world already has its next appointment with chaos, and The Devil Wears Prada 2 is the reason. The sequel swaps the old assistant versus editor drama for a sharper fight over the survival of print fashion media. Miranda Priestly now faces a ruthless reality where advertising power sits with her former assistant Emily Charlton, while Andy Sachs returns to navigate the messy crossroads of Runway tradition and digital ambition.

Into this fashionable commotion wander Simone Ashley and Kendall Jenner, sprinkling fresh mischief over an already excitable Runway rumor mill.

A beauty advertisement rarely carries cinematic ambition, yet L'Oréal Paris decided to flirt with Hollywood by unveiling a promotional spot for The Devil Wears Prada 2 during the 2026 Oscars. Into this fashionable theater stroll ambassadors Kendall Jenner and Simone Ashley, both deposited inside Runwa’s famously unforgiving lobby.

Jenner promptly finds herself mistaken for an aspiring assistant. A frazzled staffer instructs the model to become 'presentable,' which in Runway language means a swift consultation with several L'Oréal Paris products. The moment feels delightfully familiar to anyone who remembers the original film’s merciless reception desk.

Ashley then arrives as Amari, an actual assistant to Miranda Priestly. With the calm authority of someone accustomed to fashion chaos, she untangles the confusion while maintaining the office’s strict pecking order.

The advertisement surely did not miss out on parading its beauty essentials as it promoted products like Extensionist Mascara, Colour Riche Satin Lipstick, and the Infallible 3-Second Setting Mist. Apparently, even Runway’s assistants must carry a small arsenal of cosmetics if they hope to survive the day.

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With one poised rescue of Kendall Jenner, Simone Ashley leaves viewers wondering how Amari will fit into the never-ending drama of Runway.

In The Devil Wears Prada 2, Simone Ashley introduces Amari, a Runway assistant with an unusually modern job description. Rather than merely fetching coffee, Amari quietly manages the sharp edges of Miranda Priestly’s legendary tongue. The character represents a new era where fashion authority must also survive the unforgiving speed of public opinion.

One teaser scene already captures this dynamic. During a tense Runway meeting, Miranda launches into a classic insult comparing models to 'starving goats in New Jersey.' Amari gently clears her throat beside the editor, instantly commanding attention since very few people dare rein in Miranda Priestly.

That brings us to yet another intriguing point about Ashley’s Amar, her character appears strikingly unfazed by Miranda’s famously intimidating presence. Where earlier assistants nervously scrambled, Amari sits composed and observant, meeting Runway chaos with steady professionalism. Her calm demeanor suggests a fascinating new power balance between assistant and editor.

The visual presentation matches that authority. Amari’s polished aesthetic features sleek buns, sharply tailored black blazers, and understated gold accessories, signaling both efficiency and fashion fluency. Before the sequel even arrives, the 98th Annual Academy Awards offered audiences a better glimpse at Amari as the cast prepares for an Oscars cameo.

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What was your verdict on the L’Oréal meets Runway ad? Let us know in the comments!