Wales, long celebrated for its historic castles, quaint villages, and sophisticated culture, has found itself at the centre of a heated debate over modern tourism trends of late. With global streaming platforms shaping travel choices now more than ever, filming destinations are increasingly becoming playgrounds for viewers eager to step into the worlds of their favorite shows. Netflix’s hit series Sex Education has therefore become a catalyst for such tourism in the British country in discussion, sparking excitement among those ready to visit but concern among authorities.

One particular official has raised alarms over the idea of using a teen comedy with adult themes as a tourism draw, highlighting concerns about its impact on communities.

Wales council, according to Wales Online, has sparked controversy by linking its tourism promotion plan to Netflix’s hit series Sex Education. The council’s 35-page destination management plan highlights the title’s filming locations around Tintern, the Wye Valley, and more, promoting its links to Monmouthshire County to attract tourists. While tourism generated USD 403 million for Monmouthshire in 2024, Conservative councillor Richard John questioned the appropriateness of featuring a teen s-- comedy in official promotional material, citing concerns about its mature storyline.

Labour councillor, Sara Burch, per Wales Online, defended the inclusion, though, emphasizing the series’ global fanbase and awards recognition as a legitimate tool to boost tourism. She argued that highlighting Sex Education could attract visitors to the county, benefiting local businesses and supporting jobs, while leveraging Monmouthshire’s scenic landscapes. The plan also targets niche visitors, including cyclists, hikers, and golfers. The Netflix effort in discussion, notably, not only received viewers’ appreciation and critical acclaim but helped propel the career of one of its stars.

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Running between 2019 and 2023, the offering featured Gillian Anderson, Simone Ashley, and more, but is widely credited for advancing Ncuti Gatwa’s standing in showbiz.

Ncuti Gatwa’s career skyrocketed following his breakthrough role as Eric Effiong in Sex Education. The series not only showcased his talent but also opened additional doors for him in the entertainment industry. In a major career breakthrough, Gatwa was cast in the iconic British series Doctor Who, becoming the first Black actor to lead the show. This casting was hailed as a historic step for representation on television.

As Monmouthshire navigates the fine line between promoting its scenic charm and courting controversy, the debate over Sex Education-inspired tourism underscores the broader tension between pop culture and community values. While one side questions the ethics of using a teen comedy with adult themes to draw visitors, the other embraces opportunities to shine a spotlight on Wales. However, while the council may continue to debate this, the natives do not seem to mind links to entertainment or with a specific Hollywood star at all.

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What do you think of the tourism controversy surrounding Sex Education? Let us know in the comments.