After a long relationshio followed by a brief breakup

With a Substantial 85 Percent Kanye West Owned Yeezys Helped Adidas Have a Highly Profitable Q2

Throughout the changing landscape of brands, one name that stands out in the
world of sneakers is Yeezy. Created by the rapper and designer Kanye West
[https://www.netflixjunkie.com/tag/kanye-west], this brand has made a
significant impact on the sportswear industry through its successful and
influential collaborations. One such pairing was with Adidas in 2015. Although
the two are no longer friends, West’s company has brought benefits to the
company with an astonishing 85 percent contribution to Adidas’ operating profit
in the second quarter of 2023.

It all happened because of Yeezy Day on August 2, 2022. During this event,
Adidas unveiled Yeezy products and restocked existing ones through their website
and app. The announcement was made by West himself on his social media accounts.
It created quite a buzz among sneaker enthusiasts and collectors. According to
Adidas, the event collected revenue exceeding $3 billion.

> Adidas reveals that Ye’s “Yeezy Day” is responsible for 𝟴𝟱% of their Q2
> operating profit 🤯‼️ pic.twitter.com/N4jAewyguB [https://t.co/N4jAewyguB]
> 
> — RapTV (@Rap) August 4, 2023
> [https://twitter.com/Rap/status/1687480813980454912?ref_src=twsrc%5Etfw]



However, disaster struck soon. In October 2022, Adidas publicly announced the
termination of its collaboration with West following his anti-Semitic comments
shared on social media. The decision triggered outrage and led to boycotts from
both customers and celebrities. The fallout from ending the contract had a
negative impact on Adidas’ financials as they had to write off unsold Yeezy
inventory worth hundreds of millions of dollars and also pay severance fees to
West.

Now, in a surprising turn of events, West and Adidas are back in partnership as
of July 2023
[https://www.netflixjunkie.com/music-news-adidas-to-resume-selling-yeezy-products-again-latest-report-suggests-that-the-brand-will-rekindle-their-relationship-with-kanye-west/],
just weeks before Yeezy Day. However, it has received mixed reactions from the
public: some expressed excitement and loyalty while others expressed
disappointment and skepticism.

ALSO READ: Yeezy Makes a Comeback With $565,000,000 Worth of Pairs Sold, Fans
Support Kanye West’s Win
[https://www.netflixjunkie.com/music-news-yeezy-makes-a-comeback-with-five-hundred-sixty-five-million-worth-of-pairs-sold-fans-support-kanye-wests-win/]

Meanwhile, it would seem that Kanye West can make his way onto headlines out of
thin air. A recent controversy highlights that well.


KANYE WEST MAKES THE NEWS WITH EVERY STEP THAT HE TAKES EITHER IN REALITY OR IN
THE VIRTUAL DOMAIN

The rapper is the kind of newsmaker one might not aspire to be. Nonetheless, he
is quite the celebrity, as controversy seems to follow him everywhere. The
‘Donda’ singer has been in Tokyo for a long time with his wife, Bianca Censori.
However, he was recently spotted in Italy with an unknown woman
[https://www.netflixjunkie.com/music-news-kanye-west-spotted-in-italy-with-mystery-woman-hours-after-being-back-on-twitter/]
just a little prior to Travis Scott’s concert. At last, it seems it was all for
his company Yeezy, as he has his eyes on a global comeback.

> 🚨BREAKING: KANYE WEST / YE UNBANNED, THEN BANNED AGAIN, THEN UNBANNED WITHIN
> HOURS
> 
> After a 7-month ban for antisemitic remarks, Ye (Kanye West) made a triumphant
> return to 𝕏/Twitter.
> 
> However he was swiftly BANNED 2 HOURS LATER, then UNBANNED AGAIN after 1 HOUR.
> 
> In the… pic.twitter.com/Av2dMog9eF [https://t.co/Av2dMog9eF]
> 
> — Mario Nawfal (@MarioNawfal) July 29, 2023
> [https://twitter.com/MarioNawfal/status/1685371984547364864?ref_src=twsrc%5Etfw]



Speaking of a comeback, the Flashing Lights singer made dramatic headlines
everywhere just a week ago from the day of writing with his Twitter comeback.
After being suspended by Twitter chief Elon Musk for seven months, West (or Ye)
was back for just about an hour before being banned again. Nevertheless, he is
now back online again and his tweets have all the controversy one would need.

ALSO READ: Elon Musk-Kanye West Beef Continues as Twitter Suspends the Rapper’s
Account After Barely an Hour
[https://www.netflixjunkie.com/music-news-elon-musk-kanye-west-beef-continues-as-twitter-suspends-the-rappers-account-after-barely-an-hour/]

What do you think of Kanye West and Adidas joining hands again? Let us know in
the comments below.

Imteshal Karim

Comment

With a Substantial 85 Percent Kanye West Owned Yeezys Helped Adidas Have a Highly Profitable Q2 - Netflix Junkie

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Imteshal Karim is a Hollywood News reporter at NetflixJunkie. With a penchant for writing in multiple forms, he is a published writer with his works published in anthologies. A star at his college’s writing competitions, he loves telling a good story and hopes to tell impactful ones about the unexplored side of the Entertainment industry. Imteshal found the movie of his life in 2014’s Interstellar, which fascinated him with the perfect blend of science and cinema, leaving him curious about Hollywood. In his leisure time, you will find him indulging in photography, gardening, and cycling.

https://netflixjunkie.com/music-news-with-a-substantial-eighty-five-percent-kanye-west-owned-yeezys-helped-adidas-have-a-highly-profitable-q-two

With a Substantial 85 Percent Kanye West Owned Yeezys Helped Adidas Have a Highly Profitable Q2 - netflix-junkie

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Throughout the changing landscape of brands, one name that stands out in the world of sneakers is Yeezy. Created by the rapper and designer <a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a>, this brand has made a significant impact on the sportswear industry through its successful and influential collaborations. One such pairing was with Adidas in 2015. Although the two are no longer friends, West’s company has brought benefits to the company with an astonishing 85 percent contribution to Adidas&#8217; operating profit in the second quarter of 2023.
It all happened because of Yeezy Day on August 2, 2022. During this event, Adidas unveiled Yeezy products and restocked existing ones through their website and app. The announcement was made by West himself on his social media accounts. It created quite a buzz among sneaker enthusiasts and collectors. According to Adidas, the event collected revenue exceeding $3 billion.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
Adidas reveals that Ye’s “Yeezy Day” is responsible for 𝟴𝟱% of their Q2 operating profit 🤯‼️ <a href="https://t.co/N4jAewyguB">pic.twitter.com/N4jAewyguB</a>
&mdash; RapTV (@Rap) <a href="https://twitter.com/Rap/status/1687480813980454912?ref_src=twsrc%5Etfw">August 4, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
However, disaster struck soon. In October 2022, Adidas publicly announced the termination of its collaboration with West following his anti-Semitic comments shared on social media. The decision triggered outrage and led to boycotts from both customers and celebrities. The fallout from ending the contract had a negative impact on Adidas&#8217; financials as they had to write off unsold Yeezy inventory worth hundreds of millions of dollars and also pay severance fees to West.
Now, in a surprising turn of events, <a href="https://www.netflixjunkie.com/music-news-adidas-to-resume-selling-yeezy-products-again-latest-report-suggests-that-the-brand-will-rekindle-their-relationship-with-kanye-west/" target="_blank" rel="noopener">West and Adidas are back in partnership as of July 2023</a>, just weeks before Yeezy Day. However, it has received mixed reactions from the public: some expressed excitement and loyalty while others expressed disappointment and skepticism.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-yeezy-makes-a-comeback-with-five-hundred-sixty-five-million-worth-of-pairs-sold-fans-support-kanye-wests-win/" target="_blank" rel="noopener">Yeezy Makes a Comeback With $565,000,000 Worth of Pairs Sold, Fans Support Kanye West’s Win</a>
Meanwhile, it would seem that Kanye West can make his way onto headlines out of thin air. A recent controversy highlights that well.
<h2>Kanye West makes the news with every step that he takes either in reality or in the virtual domain</h2>
The rapper is the kind of newsmaker one might not aspire to be. Nonetheless, he is quite the celebrity, as controversy seems to follow him everywhere. The ‘Donda’ singer has been in Tokyo for a long time with his wife, Bianca Censori. However, he was <a href="https://www.netflixjunkie.com/music-news-kanye-west-spotted-in-italy-with-mystery-woman-hours-after-being-back-on-twitter/" target="_blank" rel="noopener">recently spotted in Italy with an unknown woman</a> just a little prior to Travis Scott’s concert. At last, it seems it was all for his company Yeezy, as he has his eyes on a global comeback.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
🚨BREAKING: KANYE WEST / YE UNBANNED, THEN BANNED AGAIN, THEN UNBANNED WITHIN HOURS
After a 7-month ban for antisemitic remarks, Ye (Kanye West) made a triumphant return to 𝕏/Twitter.
However he was swiftly BANNED 2 HOURS LATER, then UNBANNED AGAIN after 1 HOUR.
In the… <a href="https://t.co/Av2dMog9eF">pic.twitter.com/Av2dMog9eF</a>
&mdash; Mario Nawfal (@MarioNawfal) <a href="https://twitter.com/MarioNawfal/status/1685371984547364864?ref_src=twsrc%5Etfw">July 29, 2023</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Speaking of a comeback, the Flashing Lights singer made dramatic headlines everywhere just a week ago from the day of writing with his Twitter comeback. After being suspended by Twitter chief Elon Musk for seven months, West (or Ye) was back for just about an hour before being banned again. Nevertheless, he is now back online again and his tweets have all the controversy one would need.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-elon-musk-kanye-west-beef-continues-as-twitter-suspends-the-rappers-account-after-barely-an-hour/" target="_blank" rel="noopener">Elon Musk-Kanye West Beef Continues as Twitter Suspends the Rapper&#8217;s Account After Barely an Hour</a>
What do you think of Kanye West and Adidas joining hands again? Let us know in the comments below.

Elon Musk-Kanye West Beef Continues as Twitter Suspends the Rapper’s Account
After Barely an Hour

Yeezy Makes a Comeback With $565,000,000 Worth of Pairs Sold, Fans Support Kanye
West’s Win

NEW YORK, NEW YORK &#8211; NOVEMBER 07: Kanye West speaks on stage at the &#8220;Kanye West and Steven Smith in Conversation with Mark Wilson&#8221; at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)

Fast Company Innovation Festival &#8211; Day 3

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After a long relationshio followed by a brief breakup, Kanye West and Adidas have patched things up in between them as Yeezy Day set to drop

Imteshal Karim is a Hollywood News writer at Netflix Junkie with over 700+ articles under his belt. His love for MCU and DCU superheroes see him decode the many Easter eggs and potential storylines within his articles. Imteshal’s penchant for research and latest updates is present in his extensive coverage of entities like Ryan Reynolds and his Deadpool franchise. Having contributed to The Quill House’s Silhouettes Volume 3, he aims to tell impactful and good stories about the behinds-the-scenes of the entertainment industry. When he is away from stories and Hollywood, he indulges in cycling and gardening.

https://image-cdn.netflixjunkie.com/wp-content/uploads/imteshal-karim-nj.png

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With a Substantial 85 Percent Kanye West Owned Yeezys Helped Adidas Have A Highly Profitable Q2

https://www.netflixjunkie.com/music-news-with-a-substantial-eighty-five-percent-kanye-west-owned-yeezys-helped-adidas-have-a-highly-profitable-q-two/

With a Substantial 85 Percent Kanye West Owned Yeezys Helped Adidas Have a Highly Profitable Q2

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