Footballco CEO draws parallels between Taylor Swift and Travis Kelce&#039;s influence on the NFL to that of Lionel Messi&#039;s on soccer.

The Taylor Swift and Travis Kelce Impact Stands at Par With Lionel Messi’s Influence, Claims Footballco CEO

The Taylor Swift and Travis Kelce Impact Stands at Par With Lionel Messi’s Influence, Claims Footballco CEO - Netflix Junkie

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I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism. With a dash of wit and a keen eye for detail, my mission is to deliver the most discerning news related to Hollywood celebrities. When my Spidey senses aren't tingling to catch the latest entertainment buzz, I'm busy adding yet another accolade to my extensive list of reasons why Dark stands as one of the foremost mysteries of our time.

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The Taylor Swift and Travis Kelce Impact Stands at Par With Lionel Messi’s Influence, Claims Footballco CEO - netflix-junkie

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Since the romance between <a href="https://www.netflixjunkie.com/tag/taylor-swift/">Taylor Swift</a> and Travis Kelce soared, the convergence of the music and sports worlds became inevitable. Swift&#8217;s fanbase now fills NFL stadiums, while Kelce&#8217;s followers are embracing the culture of Swifties. While the surge of ongoing reports indicating a rise in women&#8217;s NFL viewership has been countless, a recent comparison highlights parallels between Lionel Messi&#8217;s influence and that of the celebrity couple in their respective domains by the Footballco CEO.
Discussion surrounding Swift&#8217;s impact on the NFL and her relationship with Kelce is prevalent. Yet, their extension of influence to connect with soccer star Messi is a remarkable rarity, transcending even the NFL boundaries.
<h2>Footballco CEO weighs the odds between Messi and Taylor Swift and Travis Kelce’s influence</h2>
In recent times, statistics have given a nod to the accelerated influence Taylor Swift and Travis Kelce’s relationship has brought in the NFL. Given the notable impact, not many remain unaware of it, at least not Footballco CEO Jason Wagenheim. Hence, he recently said in a video call how Lionel Messi’s impact on North American soccer is quite in tandem with “what Taylor Swift and Travis Kelce did for the recent surge of women watching the NFL”.
<figure id="attachment_119593" aria-describedby="caption-attachment-119593" style="width: 2002px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-119593 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h.jpg" alt="" width="2002" height="1365" data-sizes="auto" data-srcset="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h.jpg 2002w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-300x205.jpg 300w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-1024x698.jpg 1024w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-768x524.jpg 768w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-1536x1047.jpg 1536w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-370x252.jpg 370w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-800x545.jpg 800w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-185x126.jpg 185w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-740x505.jpg 740w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-20x14.jpg 20w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-400x273.jpg 400w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-1600x1091.jpg 1600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago1031000971h-70x48.jpg 70w" sizes="(max-width: 2002px) 100vw, 2002px" /><figcaption id="caption-attachment-119593" class="wp-caption-text">230615 &#8212; BEIJING, June 15, 2023 &#8212; Lionel Messi of Argentina gestures during an international football invitational between Argentina and Australia in Beijing, capital of China, June 15, 2023. SPCHINA-BEIJING-FOOTBALL-INTERNATIONAL INVITATIONAL-ARGENTINA VS AUSTRALIA CN JiaxHaocheng PUBLICATIONxNOTxINxCHN</figcaption></figure>
According to a survey by Footballco, Messi’s arrival in Inter Miami has witnessed a credible growth in America’s football viewership. Reports suggest that around 90% of the fans in the US who were interviewed have been “excited” about Copa América&#8217;s play in the US. Furthermore, the statistic also holds a record for the skyrocketing surge in Instagram followers of Inter Miami, currently resting at 16 million. Additionally, new sponsors like Royal Caribbean have arrived for the team. And to top it off about the Messi mania, his jerseys remain tagged as “sold out”. 
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-travis-kelce-is-not-about-to-skip-out-on-taylor-swifts-eras-tour-in-singapore-claim-reports/" target="_blank" rel="noopener">Travis Kelce Is Not About to Skip Out on Taylor Swift’s Eras Tour in Singapore, Claim Reports</a>
As convincing as Messi’s influence on the soccer league in North America, Taylor Swift’s impact on the NFL has been also quite profound for the business.
<h2>Taylor Swift boosts up the NFL and Chiefs’ kingdom’s brand value</h2>
Ever since Taylor Swift stepped on the NFL grounds to cheer for the Chiefs’ kingdom, the viewership and publicity have seen a flux like never before. A report by Front Office Reports suggested that the amp in brand value rests at an estimation of $331.5 million. The reports also mentioned how her impact has catalyzed female viewership to surge by 9% from last year to this year. 
<figure id="attachment_136343" aria-describedby="caption-attachment-136343" style="width: 4000px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-136343 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h.jpg" alt="Taylor Swift Claims Second Place Among VMAs’ Most-Awarded Female Artists After the 2023 Awards" width="4000" height="2709" data-sizes="auto" data-srcset="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h.jpg 4000w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-300x203.jpg 300w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-1024x694.jpg 1024w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-768x520.jpg 768w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-1536x1040.jpg 1536w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-2048x1387.jpg 2048w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-370x251.jpg 370w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-800x542.jpg 800w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-185x125.jpg 185w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-740x501.jpg 740w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-20x14.jpg 20w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-400x271.jpg 400w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-1600x1084.jpg 1600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0303743537h-71x48.jpg 71w" sizes="(max-width: 4000px) 100vw, 4000px" /><figcaption id="caption-attachment-136343" class="wp-caption-text">Credits: Imago</figcaption></figure>
Furthermore, male viewership of the NFL has also risen by 6%. Besides this, the ‘Swift Magic’ has also spread sales for Travis Kelce’s jerseys with a 400% hike. Additionally, the <a href="https://www.netflixjunkie.com/music-news-taylor-swift-has-a-surprisingly-bigger-impact-on-mens-interest-in-the-nfl-than-women-shows-survey/" target="_blank" rel="noopener">male interest recorded a 15% hike to that of females</a>, which stands at a 12% rise. Given the remarkable numbers and the visible flux in publicity, it is not that shocking that the big bodies of the sports industry are drawing parallels to this power couple and their influence.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-taylor-swift-teases-the-digital-release-of-the-eras-tour-film-with-four-days-of-surprises/" target="_blank" rel="noopener">Taylor Swift Teases the Digital Release of the Eras Tour Film With 4 Days of Surprises</a>
What do you think of Footballco CEO&#8217;s comparison of Lionel Messi&#8217;s impact to Taylor Swift and Travis Kelce&#8217;s influence on the NFL? Let us know in the comments below!

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BALTIMORE, MARYLAND &#8211; JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs (L) celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&amp;T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images)

AFC Championship &#8211; Kansas City Chiefs v Baltimore Ravens

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Footballco CEO draws parallels between Taylor Swift and Travis Kelce's influence on the NFL to that of Lionel Messi's on soccer.

A Hollywood News writer at Netflix Junkie, Anushka Bhattacharya specializes in Jennifer Aniston coverage. Her degree in comparative literature allows her to look for the finer details, bolstering her research skills and ability to capture fan sentiments. Her article “How ‘The Witcher’ Season 3 Served the Best Ciri and Yennefer Moments and Despite Being Hated by Fans” is a great example of it. When she is not busy reading up on the latest Hollywood buzz, you will find her curled up with a book or defending why Dark stands as one of the foremost mysteries of our time.

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The Taylor Swift and Travis Kelce Impact Stands at Par With Lionel Messi’s Influence, Claims Footballco CEO

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