The Chief’s Ride on Taylor Swift’s Coattails, Amassing a Whopping $332 Million Brand Worth from the ‘Cruel Summer’ Singer

Published 01/29/2024, 2:22 AM EST

via Imago

Taylor Swift is a living brand of untamed legacy. Her scorecard of honoraries and streak of breaking records is word enough to account for her securing the position in the Billionaire’s Club. While her own success is a tale of unapologetic effort and dedication, now the songstress is up to amping up the brand value of the NFL and Kansas City Chiefs alike with a staggering amount estimated up to $332 million. 

Swift’s journey in the record industry is no news, nor is her fame in the same. However, her getting behind the wheels of the NFL and the Chiefs’ brand worth comes as a shocker. Therefore, let’s take a look at how she has achieved the same. 

Taylor Swift boosts up the NFL and Chiefs’ brand strength 

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Since last September, the NFL games have witnessed Taylor Swift in most playoffs for the Chiefs. While one knows how it could have been a game-changer for the viewership and publicity, a recent report by Front Office Sports has given an account of that estimation to be $331.5 million. This number has reportedly emerged from “print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24.”.

As per the figures, online and digital news content has curated the most traffic in adding value after social media. The Apex President, Eric Smallwood, addressed the whopping figure from mid-October valued at $166 million alone. Furthermore, Swift also waved her magic wand to make the NFL games a “top TV draw” by amassing an average of 34.4 million viewers when the Chiefs went against the Jacksonville Jaguars while last week’s win against the Bills cemented 50.4 average viewers. 

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While Swift’s popularity might have helped the NFL and Chiefs to increase their brand values, her presence has also expanded the quantified amount of female viewership for the games.

Taylor Swift catalyzes enhanced female viewership at the NFL

Taylor Swift is without a doubt the Chiefs’ kingdom MVP and from the recent statistics, she might even be the same for the NFL. According to the reports, the songstress’ presence at the NFL games has boosted the female viewership record by 9% “from last year’s regular season to this year’s”. Additionally, the reports also claim that “the league clocked its highest regular-season female viewership since it began tracking in 2000.”. The male viewership has also risen by 6%.

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Apart from that, the ‘Swift magic’ has also spread in sales for Travis Kelce’s jerseys with a 400% hike. After she ordered a vintage Chiefs sweatshirt from a small business owner in Kansas City, the store owner also told Business Insider about receiving “hundreds of orders over the last 48 hours”. Moreover, the custom Kristin Juszczyk jacket that she wore to the NFL has garnered a flux of 500,000 social media followers for the designer. Therefore, it is safe to say Swift is a proper business stimulant, thanks to her unfettering fame. 

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What do you think of Taylor Swift boosting up viewership for the NFL and the Chiefs? Let us know in the comments below!

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Anushka Bhattacharya

471 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

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