Taylor Swift&#039;s Super Bowl attendance results in big bucks only following a less than a minute-long air time.

Taylor Swift’s Super Bowl Spectacle Comes in With a Whopping $12.4 Million Air Time Valuation

Taylor Swift’s Super Bowl Spectacle Comes in With a Whopping $12.4 Million Air Time Valuation - Netflix Junkie

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I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism. With a dash of wit and a keen eye for detail, my mission is to deliver the most discerning news related to Hollywood celebrities. When my Spidey senses aren't tingling to catch the latest entertainment buzz, I'm busy adding yet another accolade to my extensive list of reasons why Dark stands as one of the foremost mysteries of our time.

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Taylor Swift’s Super Bowl Spectacle Comes in With a Whopping $12.4 Million Air Time Valuation - netflix-junkie

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The romantic jet of <a href="https://www.netflixjunkie.com/tag/taylor-swift/">Taylor Swift</a> has been doing the rounds of the NFL grounds since last September, all thanks to Travis Kelce. With a surge in global viewership and Swift bucketing a staggering brand value for the NFL and the Chiefs’ kingdom alike, the NFL fever has reached new heights following her gracing the suite boxes to cheer on the Reds. While even Golden Globes noted the NFL’s eyes being on Swift, her recent attendance at the Super Bowl ending up in an overwhelming air-time valuation, makes it a true story. 
Even though Swift’s brand legacy often accelerates beyond the dictums of her brand, her second-long air-time initiating the staggering value makes a case for Swift’s unfaltering influence.
<h2>Taylor Swift’s air-time comes with value for money</h2>
The Taylor Swift-Travis Kelce romance is currently budgeting profits for the NFL in ways beyond the ordinary. And for her 13th NFL game at the Super Bowl LVIII, <a href="https://www.houstonchronicle.com/texas-sports-nation/texans/article/super-bowl-taylor-swift-travis-kelce-tv-time-18658022.php" target="_blank" rel="noopener">the Houston Chronicle reported</a> that by the end of the match, CBS broadcast put their eyes on Swift 12 times for a total of 53 seconds. Therefore, in conclusion, the air time was worth about $12.4 million based on this year’s Super Bowl’s $7 million cost to run a 30-second commercial.
<figure id="attachment_132372" aria-describedby="caption-attachment-132372" style="width: 3600px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-132372 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810.jpg" alt="Taylor Swift Golden Globes 2024" width="3600" height="2392" data-sizes="auto" data-srcset="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810.jpg 3600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-300x199.jpg 300w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-1024x680.jpg 1024w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-768x510.jpg 768w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-1536x1021.jpg 1536w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-2048x1361.jpg 2048w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-370x246.jpg 370w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-800x532.jpg 800w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-20x13.jpg 20w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-185x123.jpg 185w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-740x492.jpg 740w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-400x266.jpg 400w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-1600x1063.jpg 1600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago93118810-72x48.jpg 72w" sizes="(max-width: 3600px) 100vw, 3600px" /><figcaption id="caption-attachment-132372" class="wp-caption-text">Credits: Imago</figcaption></figure>
The reports suggest that the longest air time lasted 10.5 seconds. It was when the lens caught her celebrating with Blake Lively, Ice Spice, and Ashely Avignon after Marquez Valdes-Scantling’s touchdown in the third quarter. Although over the years celebrity-led publicity has pocketed the big bucks for brands, this year for the NFL looks like a good bargain with the Swift power executing million dollars like leftovers. 
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-the-adorable-thing-travis-kelce-said-to-taylor-swift-at-their-super-bowl-lviii-reunion/" target="_blank" rel="noopener">The Adorable Thing Travis Kelce Said to Taylor Swift at Their Super Bowl LVIII Reunion</a>
Having said that, since the NFL also noted a surge in viewership for this season, let’s get to know if the amplification also hailed for the Super Bowl event. 
<h2>Did the Super Bowl witness a record-breaking viewership due to Taylor Swift? </h2>
The flux in brand value following Taylor Swift’s gracing the NFL grounds has been quite astounding, to say the least. Earlier, reports also came in regards to an amped-up viewership, both in the men&#8217;s and women’s section for the NFL. Before that, accounts for the <a href="https://www.netflixjunkie.com/music-news-the-chiefs-ride-on-taylor-swifts-coattails-amassing-a-whopping-three-hundred-thirty-two-million-brand-worth-from-the-cruel-summer-singer/" target="_blank" rel="noopener">accumulation of brand value worth $331.5 million for the NFL and the Chiefs made way.</a> Keeping in mind the hike in response, it would not be surprising if this year’s Super Bowl actually breaks all barriers in viewership.
<figure id="attachment_108594" aria-describedby="caption-attachment-108594" style="width: 5568px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-108594 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h.jpg" alt="Taylor Swift Exclusive Interview fan" width="5568" height="3712" data-sizes="auto" data-srcset="https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h.jpg 5568w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-300x200.jpg 300w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-1024x683.jpg 1024w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-768x512.jpg 768w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-1536x1024.jpg 1536w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-2048x1365.jpg 2048w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-370x247.jpg 370w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-800x533.jpg 800w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-20x13.jpg 20w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-185x123.jpg 185w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-740x493.jpg 740w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-400x267.jpg 400w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-1600x1067.jpg 1600w, https://image-cdn.netflixjunkie.com/wp-content/uploads/imago0246827537h-72x48.jpg 72w" sizes="(max-width: 5568px) 100vw, 5568px" /><figcaption id="caption-attachment-108594" class="wp-caption-text">Credits: Imago</figcaption></figure>
The numbers are expected to be released on the coming Tuesday. Previously, Clark Hunt also spoke to CNBC in January to address the women’s viewership surge, saying how it has grown “leaps and bounds”. Hunt even noted the attention the Chiefs have been getting since Taylor Swift’s attendance. Therefore, keeping aside the explicit figure mounting to her air-time, it is safe to say that Swift is currently the poster face for the NFL, the Chiefs, and now the CBS, even if not official.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-travis-kelce-fuels-rumors-that-his-super-bowl-breakdown-could-have-been-about-taylor-swift/" target="_blank" rel="noopener">Travis Kelce Fuels Rumors That His Super Bowl Breakdown Could Have Been About Taylor Swift</a>
What do you think of Taylor Swift&#8217;s second-long air-time pocketing millions of dollars? Let us know in the comments below!

The Adorable Thing Travis Kelce Said to Taylor Swift at Their Super Bowl LVIII
Reunion

Travis Kelce Fuels Rumors That His Super Bowl Breakdown Could Have Been About
Taylor Swift

Taylor Swift

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Taylor Swift's Super Bowl attendance results in big bucks only following a less than a minute-long air time.

A Hollywood News writer at Netflix Junkie, Anushka Bhattacharya specializes in Jennifer Aniston coverage. Her degree in comparative literature allows her to look for the finer details, bolstering her research skills and ability to capture fan sentiments. Her article “How ‘The Witcher’ Season 3 Served the Best Ciri and Yennefer Moments and Despite Being Hated by Fans” is a great example of it. When she is not busy reading up on the latest Hollywood buzz, you will find her curled up with a book or defending why Dark stands as one of the foremost mysteries of our time.

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Taylor Swift’s Super Bowl Spectacle Comes in With a Whopping $12.4 Million Air Time Valuation

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