Taylor Swift Has a Surprisingly Bigger Impact on Men’s Interest in the NFL Than Women: Shows Survey

Published 02/04/2024, 12:02 AM EST

via Imago

The Taylor Swift magic is currently doing rounds beyond the realms of the musical landscape. As of now, her spread of influence is jet skiing on alien lands akin to the seasoned stations, especially after her recurrent appearances at the NFL games. Comprehensive surveys even documented a significant surge in female viewership for the NFL following Swift’s initial attendance at the Chiefs game last September. However, a recent report indicates a moment of turnaround impact as her influence may have recorded a more profound effect on the male NFL audience.

The men’s boat making a magnetic sail for the NFL because of Taylor Swift clearly attests to the standard of impact she has worldwide. Especially since numbers never lie.

Taylor Swift catalyzes men’s increasing interest in the NFL

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When it comes to global influence, no one exerts as much queen energy as Taylor Swift does. Be it the jampacked concert arenas or queued-up rows awaiting outside the theatres, Swift turns heads everywhere she goes. Hence, the recent report by LendingTree supporting the argument about Swift’s steering the wheel of an increased male interest in the NFL sounds like a cause of celebration since the figure records a 15% steep hike.

Even more astounding since the report accounts for the slight increase in men’s interest against that of women, which is reportedly about 12%. Furthermore, the survey also records an all-in-all 13% rise in America’s interest in football this year due to Swift’s impact. If the math is broken, the percent dissection will amount to 24% Gen Z audience while another 20% will cover the crowd of millennials. 

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As much as Swift has influenced the flux in men’s interest in the NFL, the Swift impact has also found a foothold for Sunday’s Super Bowl.

Taylor Swift catalyzes a chaotic response to the Super Bowl 

After amassing a brand value worth $331.5 million for the NFL and the Kansas City Chiefs, Taylor Swift is showing off a turbulent prediction for Sunday’s Super Bowl. The LendingTree report has established that approximately 75% of Americans are planning to glue their eyes on their television screens to watch the final showdown between the Chiefs and the San Francisco 49ers. 

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The report also estimates that 49% of viewers will stream the finals from their couch stables in their homes. Swift’s influence has been so transparent that the chief credit analyst of LendingTree, Matt Schulz, stated this impact on football was not entirely shocking. However, keeping in mind the shift and surge her participation has brought forth, one can see the prediction chart unfolding to reality once the Sunday game kicks off. 

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What do you think of Taylor Swift’s influence on men’s interest in the NFL to that of women? Let us know in the comments below!

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Anushka Bhattacharya

463 articles

I'm Anushka Bhattacharya, an entertainment journalist at Netflix Junkie. Armed with a degree in literature, I once wielded my words to catalyze change within society through my work with NGOs. However, as I stumbled into the exuberant hole of crime thrillers and documentaries on Netflix, it was love at first sight and pushed me into entertainment journalism.

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