Taylor Swift Drops a Message to China Fans on Weibo as ‘The Eras Tour’ Surges Past $250 Million

Published 01/06/2024, 8:05 AM EST

via Imago

Currently at the peak of her career, Taylor Swift has no plans to sit back and catch her breath. After a busy 2023, the singer looks forward to an even busier year ahead. Counting a surge in net worth, crossing beyond $1 billion, a further uptick may likely be on the cards. To bring this to reality, alongside her fresh and upcoming Australian and Asian legs of the Eras Tour shows, its concert movie has also started to march ahead.

Looking to gain new territory and win over her fan base in China, the lady of the moment took to strike a personal note for her fans.

Taylor Swift makes a brief appearance on Chinese social media

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For the unaided, X, formerly Twitter, remains banned in China. Along with it, Instagram, and even Spotify remain outside of common Chinese access. Thus, Taylor Swift recently logged in to her Weibo account to talk to her fans. The leading social media for the people of that country had the singer post a brief message asking Swifties to “Keep singing and dancing”. The remarks came close to The Eras Tour concert movie dropping and still airing in Chinese theaters starting 31st December 2023.

A New Year’s Eve gift, the film has so far earned past $5 million in China. Additionally, the surge in revenue comes even as the movie already stands, with a global haul of over $250 million. Furthermore, the singer also acknowledged the movie’s Cinematic and Box Office Achievement nomination at the 2024 Golden Globes. Meanwhile, the film’s continued run comes even after becoming the highest-grossing concert movie of all time.

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Along the lines of her movie dropping in China, the singer has already started to make waves far off in Down Under.

The Eras Tour concert has opened the floodgates to Australian fervor

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Premiering on October 11, 2023, followed by a worldwide release on October 13, 2023, The Eras Tour remained no less of a phenomenon. While on its part it overwhelmed theater servers and gripped fans in hype mania, along with the concerts, its impact stood beyond comparison. The several months of touring added an estimated upwards of over $5 billion to the US economy in collateral sales.

Interestingly, as the tour gears up for its Australian leg in February, its impact has already started to take shape. Long ticket queues and rampant hotel bookings have added more than $226 million to the southern country’s economy. Finally, as the dates near, there remains absolutely no limit to the peak of Taylor Swift’s influence.

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What are your reactions to Taylor Swift going active on Weibo? Let us know in the comments below.

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Imteshal Karim

839 articles

Imteshal Karim is a Hollywood News reporter at NetflixJunkie. With a penchant for writing in multiple forms, he is a published writer with his works published in anthologies. A star at his college’s writing competitions, he loves telling a good story and hopes to tell impactful ones about the unexplored side of the Entertainment industry.

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