In 2018, a report from Forbes emerged, placing Taylor Swift among the ranks of the highest-paid celebrities in the world. At that time, her net worth was $320 million. However, only a few foresaw that the pop star would eventually rise to the billionaire status. It was announced last year that Swift had officially entered the billionaire club. And today, the pop star has been announced to have seen another major increase in her net worth.

Taylor Swift saw a twofold hike in her net worth within a year. But how did she do it? 

Taylor Swift crossed the billionaire mark in October last year. Until June 2023, the songstress had $740 million to her name. The jump to the billion in four months was made possible because of her highly successful Eras Tour, especially through its US leg. This hike also made her the highest-grossing female touring artist of all time. Recently, as Forbes unveiled its list of America’s richest female celebrities, Taylor Swift was crowned with a net worth of whopping $1.3 billion.

The additional $300 million was a result of her chart-busting album, ‘The Tortured Poets Department’. Taylor Swift’s 11th studio album broke multiple records from the time it hit the charts. And the strategic timing of the album’s release right before the Eras Tour in Europe further lured more people into buying tickets. However, Swift is not just filling her own pockets with her money-making album and Eras Tour.

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Taylor Swift is also extending her influence to benefit others with the same amount of fortune she has amassed. 

Taylor Swift’s Eras Tour in Europe saw not only European fans but also fans from other continents flocking to the stadiums, thanks to the cheaper ticket prices. According to a report from Swiftonomics, about 1.2 million fans traveled from far across the world to see Taylor Swift and spent hefty sums on tickets, travel, accommodation, and merchandise. The spending has been calculated to be 12 times higher than what an average European spends.

This led to a boost in the UK economy by almost £1 billion, equivalent to $1.3 billion. And the Eras Tour is likely to generate double the amount it did in 2023 to the economy by the end of this year. While it is not the first time Taylor Swift has brought an economical boost, she has successfully become the richest female celebrity this year solely through her musical contributions.

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