A recent investigation unveiled the challenging work environment Yeezy employees had to endure while working under Kanye West

Prior to the Fallout, Kanye West&#8217;s Adidas Team Resorted to Group Therapy Sessions for Coping With Pressure and Stress

While basking in the glow of worldwide acclaim, it is almost inevitable that one
will encounter a controversy or two along the way. Kanye West
[https://www.netflixjunkie.com/tag/kanye-west] is one such celebrity, who
frequently finds himself in the midst of contentious situations. After making a
series of controversial remarks, the rapper had to take a pause from the
industry to escape from its consequences. However, he could not escape the
termination of his deal with the multi-billion-dollar footwear giant, Adidas.

Adidas cut ties with the ‘Donda’ rapper, following his anti-Semitic and white
supremacist remarks in the year 2022. A year after the fallout, an investigation
shed light on many hidden aspects of his partnership, which included the group
therapy sessions Ye’s team had to take.


WORKING FOR KANYE WEST HAD BEEN STRESSFUL FOR EMPLOYEES

The New York Times recently outlined
[https://www.nytimes.com/2023/10/27/business/kanye-west-adidas-yeezy.html?campaign_id=9&emc=edit_nn_20231027&instance_id=106241&nl=the-morning&regi_id=143324344&segment_id=148447&te=1&user_id=4e4cf958591453029cfecb83a7bba095]
the demanding work environment under which workers labored to bring Yeezy to
life. As per the report, Kanye West was highly critical of the team members’
designs and his offensive statements had a negative effect on them. The weight
of stress led them to attend group therapy sessions for support. The company
also gave them a subscription to free meditation apps to seek respite amidst the
overwhelming pressure.

Kanye West
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

The report revealed that the $16 billion footwear giant assigned a special human
resources officer to the team. Some executives also had an unofficial group
called “Yzy Hotline“, where they discussed ways to deal with the ‘Graduation’
rapper. There is a possibility that this report could adversely affect Yeezy
sales, which went up to $160 Million last week
[https://www.netflixjunkie.com/music-news-kanye-west-yeezy-boost-adidas-revenue-by-a-whoping-one-hundred-and-sixty-million-dollars-leaving-fans-in-awe-of-the-infamous-rappers-genius/].

ALSO READ: Kanye West vs Adidas Battle Over Yeezy Footwear Culminates in
Disappointing News for Ye’s Fans
[https://www.netflixjunkie.com/music-news-kanye-west-vs-adidas-battle-over-yeezy-footwear-culminates-in-disappointing-news-for-yes-fans/]

Adidas, who has been selling the leftover Yeezy stock, made a huge profit out of
it after selling the latest batch of Yeezy shoes. However, shortly after the
revenue profit, they put a pause on the stock releases.


WHY DID ADIDAS DISCONTINUE SELLING YEEZY?

Despite ending their partnership, the German footwear company, Adidas, has been
selling Kanye West’s brainchild since the end of May. However, very recently,
Complex reported an official memo from the company that confirmed the
discontinuation of the Yeezy sales for this year. Adidas will not sell Yeezys in
any medium, which includes internal e-commerce, retail, and wholesale. This
decision could also be a result of his anti-Semitic remarks, as Adidas took this
step amidst the ongoing Israel-Palestine conflict.

Kanye West at Pre-Grammys event in 2005
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]CredIts:
Imago

A few days back, Adidas CEO Bjørn Gulden went on record defending Ye, and also
called him “one of the most creative people in the world.” This did not sit well
with fans who expressed their outrage on social media. Adidas, who already
burned its hand in the past owing to Ye’s controversies, might not have been
eager to take on any more potential liabilities. This led them to put a
temporary pause on all the Yeezy releases for 2023.

ALSO READ: NBA Star Zach LaVine Gave the Kanye West Yeezys the Michael Jordan
Treatment With This Gutsy Move
[https://www.netflixjunkie.com/netflix-news-nba-star-zach-lavine-gave-the-kanye-west-yeezys-the-michael-jordan-treatment-with-this-gutsy-move/]

What do you think about the investigation report? Let us know your thoughts in
the comments below!

Hriddhi Maitra

Comment

Prior to the Fallout, Kanye West&#8217;s Adidas Team Resorted to Group Therapy Sessions for Coping With Pressure and Stress - Netflix Junkie

Home

Music News

Netflix Junkie

https://image-cdn.netflixjunkie.com/wp-content/uploads/nj_bg_transparent-1.png

Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades. With experience writing over 500+ articles, she is willing to pick up entertainment trends, controversies, and their societal impact at Netflix Junkie. Speaking of her love for cinema, The Shawshank Redemption and Crazy Stupid Love is her favorite. Though 'not an avid reader', as in her own words, she likes Jane Austen's Pride and Prejudice. When she is not listening to music or working, you can find her binge-watching a new show or writing a review to be live on her social media.

https://netflixjunkie.com/music-news-prior-to-the-fallout-kanye-wests-adidas-team-resorted-to-group-therapy-sessions-for-coping-with-pressure-and-stress

Prior to the Fallout, Kanye West&#8217;s Adidas Team Resorted to Group Therapy Sessions for Coping With Pressure and Stress - netflix-junkie

“They Need to Be Set” - Ariana Grande Draws Boundaries Advocating Her Break

Phil Collins Biography: Age, Early Life, and the Singer’s Journey So Far in the
Realm of Music

Ariana Grande to Step Back From Public Eye Over ‘Endless Scrutiny’, Reps Claim

Taylor Swift Is No Longer God Mother to Blake Lively’s Three Children: Here’s
Why

Fact Check: Did Kanye West Offer $100K to Anyone Who Sings 'The College Dropout'
Without a Miss?

Madison Beer and Justin Herbert’s Relationship Timeline: From Secret Romance to
Surprise Engagement

What Is 'august' by Taylor Swift About? The Love Story That Keeps Coming Back
Every Year

“You Look Hot From Up Here”- Lorde Halts Lollapalooza Performance After Multiple
Fans Pass Out in the Crowd

North West Pulls off a Kanye West as She Cancels Kimokawaii Tour With Molly
Santana Days Before Kick-off

While basking in the glow of worldwide acclaim, it is almost inevitable that one will encounter a controversy or two along the way. <a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> is one such celebrity, who frequently finds himself in the midst of contentious situations. After making a series of controversial remarks, the rapper had to take a pause from the industry to escape from its consequences. However, he could not escape the termination of his deal with the multi-billion-dollar footwear giant, Adidas.
Adidas cut ties with the ‘Donda’ rapper, following his anti-Semitic and white supremacist remarks in the year 2022. A year after the fallout, an investigation shed light on many hidden aspects of his partnership, which included the group therapy sessions Ye’s team had to take.
<h2>Working for Kanye West had been stressful for employees</h2>
<a href="https://www.nytimes.com/2023/10/27/business/kanye-west-adidas-yeezy.html?campaign_id=9&amp;emc=edit_nn_20231027&amp;instance_id=106241&amp;nl=the-morning&amp;regi_id=143324344&amp;segment_id=148447&amp;te=1&amp;user_id=4e4cf958591453029cfecb83a7bba095" target="_blank" rel="noopener">The New York Times recently outlined</a> the demanding work environment under which workers labored to bring Yeezy to life. As per the report, Kanye West was highly critical of the team members’ designs and his offensive statements had a negative effect on them. The weight of stress led them to attend group therapy sessions for support. The company also gave them a subscription to free meditation apps to seek respite amidst the overwhelming pressure.
<figure id="attachment_93716" aria-describedby="caption-attachment-93716" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-93716 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-scaled.jpg" alt="Kanye West" width="2560" height="1707" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-1024x683.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-768x512.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-1536x1024.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-2048x1365.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-93716" class="wp-caption-text">Credits: Imago</figcaption></figure>
The report revealed that the $16 billion footwear giant assigned a special human resources officer to the team. Some executives also had an unofficial group called &#8220;Yzy Hotline&#8220;, where they discussed ways to deal with the ‘Graduation’ rapper. There is a possibility that this report could adversely affect <a href="https://www.netflixjunkie.com/music-news-kanye-west-yeezy-boost-adidas-revenue-by-a-whoping-one-hundred-and-sixty-million-dollars-leaving-fans-in-awe-of-the-infamous-rappers-genius/" target="_blank" rel="noopener">Yeezy sales, which went up to $160 Million last week</a>.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-kanye-west-vs-adidas-battle-over-yeezy-footwear-culminates-in-disappointing-news-for-yes-fans/" target="_blank" rel="noopener">Kanye West vs Adidas Battle Over Yeezy Footwear Culminates in Disappointing News for Ye’s Fans</a>
Adidas, who has been selling the leftover Yeezy stock, made a huge profit out of it after selling the latest batch of Yeezy shoes. However, shortly after the revenue profit, they put a pause on the stock releases.
<h2>Why did Adidas discontinue selling Yeezy?</h2>
Despite ending their partnership, the German footwear company, Adidas, has been selling Kanye West’s brainchild since the end of May. However, very recently, Complex reported an official memo from the company that confirmed the discontinuation of the Yeezy sales for this year. Adidas will not sell Yeezys in any medium, which includes internal e-commerce, retail, and wholesale. This decision could also be a result of his anti-Semitic remarks, as Adidas took this step amidst the ongoing Israel-Palestine conflict.
<figure id="attachment_90637" aria-describedby="caption-attachment-90637" style="width: 1648px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-90637 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0156565072h-e1677509648147.jpg" alt="Kanye West at Pre-Grammys event in 2005" width="1648" height="1102" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0156565072h-e1677509648147.jpg 1648w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0156565072h-e1677509648147-300x201.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0156565072h-e1677509648147-1024x685.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0156565072h-e1677509648147-768x514.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0156565072h-e1677509648147-1536x1027.jpg 1536w" sizes="(max-width: 1648px) 100vw, 1648px" /><figcaption id="caption-attachment-90637" class="wp-caption-text">CredIts: Imago</figcaption></figure>
A few days back, Adidas CEO Bjørn Gulden went on record defending Ye, and also called him “one of the most creative people in the world.” This did not sit well with fans who expressed their outrage on social media. Adidas, who already burned its hand in the past owing to Ye’s controversies, might not have been eager to take on any more potential liabilities. This led them to put a temporary pause on all the Yeezy releases for 2023.
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-nba-star-zach-lavine-gave-the-kanye-west-yeezys-the-michael-jordan-treatment-with-this-gutsy-move/" target="_blank" rel="noopener">NBA Star Zach LaVine Gave the Kanye West Yeezys the Michael Jordan Treatment With This Gutsy Move</a>
What do you think about the investigation report? Let us know your thoughts in the comments below!

Kanye West vs Adidas Battle Over Yeezy Footwear Culminates in Disappointing News
for Ye’s Fans

NBA Star Zach LaVine Gave the Kanye West Yeezys the Michael Jordan Treatment
With This Gutsy Move

PARIS, FRANCE &#8211; JUNE 24: Kanye West is seen, outside 1017 ALYX 9SM show, during Paris Fashion Week Menswear Spring/Summer 2019, on June 24, 2018 in Paris, France. (Photo by Edward Berthelot/GC Images)

Celebrity Sightings In Paris &#8211; June 24, 2018

https://www.staging.netflixjunkie.com/wp-content/uploads/2020/03/netflixjunkie-logo-2.jpg

https://image-cdn.netflixjunkie.com/wp-content/uploads/GettyImages-983141808.jpg

A recent investigation unveiled the challenging work environment Yeezy employees had to endure while working under Kanye West!

Prior to the Fallout, Kanye West's Adidas Team Resorted to Group Therapy Sessions for Coping With Pressure and Stress - Netflix Junkie

https://image-cdn.netflixjunkie.com/wp-content/uploads/Hriddhi-Maitra-1.png

description

Prior to the Fallout, Kanye West&#039;s Adidas Team Resorted to Group Therapy Sessions for Coping With Pressure and Stress

https://www.netflixjunkie.com/music-news-prior-to-the-fallout-kanye-wests-adidas-team-resorted-to-group-therapy-sessions-for-coping-with-pressure-and-stress/

https://image-cdn.netflixjunkie.com/wp-content/uploads/GettyImages-983141808-1024x683.jpg

Prior to the Fallout, Kanye West’s Adidas Team Resorted to Group Therapy Sessions for Coping With Pressure and Stress

SHARE THIS ARTICLE :

EDITORS' PICK

The World of NJ

Connect With Us

General

Legal