Even if Ye, formerly Kanye West stops saying the most out-of-the-box things and One Direction got back together, an element that the audiences strongly believe will remain long-standing is Taylor Swift and her chokehold grip on pop culture and millions. Surprisingly, not too long since the pop star dropped her new album, the critics have been feeling two ways about her. However, paying no heed to the red lights, Swift dropped a 'BLOND: ISH Remix' to her Post Malone collaboration 'Fortnight'.

One would think that for an album that has been breaking staggering records left and right and rose to garner over a billion streams within a week, fans would be over the moon to get a variant, but the reality could not be more different. While it is true that Swift is currently at the epicenter of her biggest album releases, it is also true that she is riding one of the hottest backlash of her career. And the latest 'Fortnight (BLOND:ISH Remix)' did nothing but add fuel to the fire.

Swift had already been in hot waters with Billie Eilish fans owing to the time of her variant release. Moreover, Eilish's statement about bigger artists releasing vinyl CDs and causing harm to the environment, a label that Swift is already well acquainted with, only reddened the iron further. Perhaps to counter the narrative or prolong her time on the chats, Swift made a unique collaboration with a well-known climate activist, BLOND:ISH.

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The most surprising turn of events, however, is neither the BLOND:ISH collaboration nor the backlash, but how Taylor Swift's revered marketing strategy has failed. And just how spectacularly it has failed her is clear by the fan reactions on X.

The accusations on Taylor Swift in the rising debate were multi-faceted. Not only did they highlight the harm caused by the plastic used in vinyl CDs, but also how, through the release of various variants, she was only misusing her fans. This is why even the hailed environmentalist and phenomenal artist could not save Swift from the debauchery that she had found herself in.

Among the first thing that fans noticed about the 'Fortnight (BLOND: ISH Remix)' was not the quality of music or any new element that had been added for that matter. The song was straightaway met with an outcry of "oversaturated," as fans reached the conclusion that it was all an attempt to prolong her time on the charts.

The discussion following the track could not be any more bizarre as audiences have put their foot down. While Billie Eilish fans claimed that no matter what Swift does now, the album of the year is in the former's hand, others were just "done with" the recycling of music and not of plastic by Taylor Swift.

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What do you think about Taylor Swift's BLOND: ISH remix of 'Fortnight'? Let us know in the comments below.