Did Adidas turn a blind eye to Nike&#039;s signs about Kanye West

$165,140,000,000 Worth Competitor Warned Adidas About Kanye West and His Behavior, but the Sports Giant Couldn&#8217;t Avoid a Billion Dollar Loss

Is Adidas paying the price of ignoring warnings on Kanye West
[https://www.netflixjunkie.com/tag/kanye-west/]? It was during the fierce
competition between sports brands that the company decided to have him on board
around 2015, creating a fashion earthquake. No one expected a non-sport
collaborator to be as successful, even the German company’s lead. Millions were
earned, and the success continued until the cracks of Ye’s controversies began
growing deeper and more visible.

Months after their split today, they face an investigation from upset investors
who believe that the company turned a blind eye to West’s antics. But were they
aware of Nike walking a similar path before? Reports from the past hint towards
that answer.


ADIDAS WAS WARNED BY NIKE ABOUT THIS KANYE WEST PROBLEM

Just as Adidas fixes a solution to its $1.3 billion problem, a report about the
past suggests how it could have avoided it. According to Bloomberg,
[https://www.bloomberg.com/news/features/2023-05-25/adidas-s-yeezy-mess-has-been-a-billion-dollar-nightmare-for-the-business]
the company ignored red signs given by Nike executives years ago. They warned
that he was a difficult person to work with. The advice came since Ye had begun
launching the Air Yeezy products with the company in 2009. It all began with the
rapper’s accusations about the company despite a successful run.

7 Months After the Split with Kanye West, Where Is Adidas Keeping the
$1,300,000,000 Yeezy Sneakers?
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

The ‘Donda’ singer accused them of not paying royalties despite making a profit
on the shoes. He told the public that they did so because he was not a
‘professional athlete’. With relations turning sour, the company released its
final Yeezy shoes for $245 in 2014 as they sold out like hotcakes. By then
Adidas had already fallen for Ye and even avoided Snoop Dogg
[https://www.netflixjunkie.com/music-news-fck-ya-all-snoop-dogg-reveals-how-this-seven-billion-nine-hundred-thirty-million-worth-company-signed-him-after-adidas-snubbed-him-for-kanye-west/]
to sign with the rapper.

ALSO READ: Kanye West May Not Be a Billionaire but His Nike Air Yeezy 1
‘Prototype’ Are Made for the Rich
[https://www.netflixjunkie.com/music-news-kanye-west-may-not-be-a-billionare-but-his-nike-air-yeezy-one-prototype-are-made-for-the-rich/]

Over the years, they continued to succeed monetarily, but it got increasingly
difficult with Ye’s anti-Semitic remarks.


THE AFTERMATH OF IGNORING MIKE’S WARNINGS

Adidas eventually ended their partnership on the grounds that morality and
ethics mattered more than money. But not before facing criticism from fans and
angry investors for avoiding Ye’s red signs. It left them with $1.3 billion
worth of unsold Yeezy products, with an ongoing investigation into the failed
partnership now.



The company looks to move on now as signing Beyoncé as a replacement did not
work. It has decided to sell the products by forwarding profits to charities.
Meanwhile, Yeezy 10 is already ready to be sold as Kanye West revamps the line
independently.

ALSO READ: Kanye West vs Adidas: $75,000,000 of Frozen Assets Become the Crux of
Court Battle
[https://www.netflixjunkie.com/music-news-kanye-west-vs-adidas-dollar-seventy-five-million-of-frozen-assets-become-the-crux-of-court-battle/]

Do you think Adidas was in the wrong for avoiding Nike’s signals? Share your
thoughts in the comments.

Neha Subhash

Comment

$165,140,000,000 Worth Competitor Warned Adidas About Kanye West and His Behavior, but the Sports Giant Couldn&#8217;t Avoid a Billion Dollar Loss - Netflix Junkie

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Neha Ghag is a prime-time entertainment writer for Netflix Junkie, who has written nearly 1000 articles, immersing herself in pop culture. Writing was not her first choice, but she has now found solace in unraveling the fascinating stories of public figures' personal and professional lives. Neha is a fan of classic hip-hop and psycho thrillers, and she can talk endlessly about Kanye West. Her contribution to NJ's live coverage of big events such as Oscars 2023 has been invaluable. Neha firmly believes in the art of storytelling and aspires to become a renowned columnist. When she's not writing, she indulges in her love for travel and exploring new places.

https://netflixjunkie.com/music-news-one-hundred-sixty-five-billion-one-hundred-forty-million-worth-competitor-warned-adidas-about-kanye-west-and-his-behaviour-but-the-sports-giant-couldnt-avoid-a-billion-dollar-loss

$165,140,000,000 Worth Competitor Warned Adidas About Kanye West and His Behavior, but the Sports Giant Couldn&#8217;t Avoid a Billion Dollar Loss - netflix-junkie

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<p>Is Adidas paying the price of ignoring warnings on <a href="https://www.netflixjunkie.com/tag/kanye-west/" rel="noopener">Kanye West</a>? It was during the fierce competition between sports brands that the company decided to have him on board around 2015, creating a fashion earthquake. No one expected a non-sport collaborator to be as successful, even the German company&#8217;s lead. Millions were earned, and the success continued until the cracks of Ye&#8217;s controversies began growing deeper and more visible.</p>
<p>Months after their split today, they face an investigation from upset investors who believe that the company turned a blind eye to West&#8217;s antics. But were they aware of Nike walking a similar path before? Reports from the past hint towards that answer.</p>
<h2>Adidas was warned by Nike about this Kanye West problem</h2>
<p>Just as Adidas fixes a solution to its $1.3 billion problem, a report about the past suggests how it could have avoided it. <a href="https://www.bloomberg.com/news/features/2023-05-25/adidas-s-yeezy-mess-has-been-a-billion-dollar-nightmare-for-the-business" target="_blank" rel="noopener">According to Bloomberg,</a> the company ignored red signs given by Nike executives years ago.<strong> They warned that he was a difficult person to work with.</strong> The advice came since Ye had begun launching the Air Yeezy products with the company in 2009. It all began with the rapper&#8217;s accusations about the company despite a successful run.</p>
<figure id="attachment_93209" aria-describedby="caption-attachment-93209" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-93209 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-scaled.jpg" alt="7 Months After the Split with Kanye West, Where Is Adidas Keeping the $1,300,000,000 Yeezy Sneakers?" width="2560" height="1707" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-1024x683.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-768x512.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-1536x1024.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-2048x1365.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-93209" class="wp-caption-text">Credits: Imago</figcaption></figure>
<p>The &#8216;Donda&#8217; singer accused them of not paying royalties despite making a profit on the shoes. He told the public that they did so because he was not a &#8216;professional athlete&#8217;. With relations turning sour, <strong>the company released its final Yeezy shoes for $245 in 2014 as they sold out like hotcakes.</strong> By then Adidas had already fallen for Ye and<a href="https://www.netflixjunkie.com/music-news-fck-ya-all-snoop-dogg-reveals-how-this-seven-billion-nine-hundred-thirty-million-worth-company-signed-him-after-adidas-snubbed-him-for-kanye-west/" target="_blank" rel="noopener"> even avoided Snoop Dogg</a> to sign with the rapper.</p>
<p><strong>ALSO READ</strong>: <a href="https://www.netflixjunkie.com/music-news-kanye-west-may-not-be-a-billionare-but-his-nike-air-yeezy-one-prototype-are-made-for-the-rich/" target="_blank" rel="noopener">Kanye West May Not Be a Billionaire but His Nike Air Yeezy 1 ‘Prototype’ Are Made for the Rich</a></p>
<p>Over the years, they continued to succeed monetarily, but it got increasingly difficult with Ye&#8217;s anti-Semitic remarks.</p>
<h2>The aftermath of ignoring Mike&#8217;s warnings</h2>
<p>Adidas eventually ended their partnership on the grounds that morality and ethics mattered more than money. But not before facing criticism from fans and angry investors for avoiding Ye&#8217;s red signs. It left them with $1.3 billion worth of unsold Yeezy products, with an ongoing investigation into the failed partnership now.</p>
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Kanye West &amp; Adidas Reach $500 Million Deal To Sell Yeezy Leftovers After Projected $1.3B Loss" width="1170" height="658" src="https://www.youtube.com/embed/bdwgGxKhiD8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>The company looks to move on now as signing Beyoncé as a replacement did not work. It has decided to sell the products by forwarding profits to charities. Meanwhile, Yeezy 10 is already ready to be sold as Kanye West revamps the line independently.</p>
<p><strong>ALSO READ</strong>: <a href="https://www.netflixjunkie.com/music-news-kanye-west-vs-adidas-dollar-seventy-five-million-of-frozen-assets-become-the-crux-of-court-battle/" target="_blank" rel="noopener">Kanye West vs Adidas: $75,000,000 of Frozen Assets Become the Crux of Court Battle</a></p>
<p>Do you think Adidas was in the wrong for avoiding Nike&#8217;s signals? Share your thoughts in the comments.</p>


Kanye West May Not Be a Billionaire but His Nike Air Yeezy 1 ‘Prototype’ Are
Made for the Rich

Kanye West vs Adidas: $75,000,000 of Frozen Assets Become the Crux of Court
Battle

<p>NEW YORK, NEW YORK &#8211; NOVEMBER 07:  Kanye West speaks on stage at the &#8220;Kanye West and Steven Smith in Conversation with Mark Wilson&#8221; at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)</p>


Fast Company Innovation Festival &#8211; Day 3

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Did Adidas turn a blind eye to Nike's signs about Kanye West? Amidst investigation by upset investors, here is how the company went wrong

$165,140,000,000 Worth Competitor Warned Adidas About Kanye West and His Behavior, but the Sports Giant Couldn't Avoid a Billion Dollar Loss - Netflix Junkie

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Neha Subhash Ghag

Did Adidas turn a blind eye to Nike&#039;s signs about Kanye West? Amidst investigation by upset investors, here is how the company went wrong

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$165,140,000,000 Worth Competitor Warned Adidas About Kanye West and His Behavior, but the Sports Giant Couldn&#039;t Avoid a Billion Dollar Loss - Netflix Junkie

https://www.netflixjunkie.com/music-news-one-hundred-sixty-five-billion-one-hundred-forty-million-worth-competitor-warned-adidas-about-kanye-west-and-his-behaviour-but-the-sports-giant-couldnt-avoid-a-billion-dollar-loss/

$165,140,000,000 Worth Competitor Warned Adidas About Kanye West and His Behavior, but the Sports Giant Couldn’t Avoid a Billion Dollar Loss

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