Kanye West and Adidas&#039;s discord might have reasons beyond just controversies; contractual limitations could have also been at play

Kanye West Risked Losing Billions With the Thought of a 30-Day Break From Adidas

What was once a lucrative collaboration, turned into a drama llama lately. The
partnership between Kanye West [https://www.netflixjunkie.com/tag/kanye-west]
and Adidas has raked in billions for both parties. Even after the highly public
fallout between the two, the reasons for which are well known, they continued to
print millions on the Yeezy collections. However, it now appears that there may
have been more than just the slew of controversies in 2022 that affected the
partnership between the world’s second-largest sports brand and the man who is a
brand himself.

Kanye West found himself stuck in a web of some seriously out-there and
hard-to-stomach restrictions under his deal with Adidas.


ADIDAS ALLEGEDLY WOULD NOT LET KANYE WEST CATCH A BREATHER

After producing hundreds of shoe styles and generating billions of dollars
together, Adidas terminated its nearly decade-old deal with Kanye West on the
grounds of non-compliance with the moral clause in their contract. Months after
their fallout, some of the other clauses in Ye’s contracts with Adidas surfaced
on the web. Allegedly, Kanye West was not allowed to take a 30-day consecutive
break to tend to his mental health and well-being, as reported by Fast Company
[https://www.fastcompany.com/90974613/yes-contract-with-adidas-prevented-him-from-getting-mental-health-treatment].

> PARTS OF YE'S CONTRACT WITH ADIDAS HAVE RESURFACED TODAY.
> 
> ACCORDING TO THIS CONTRACT, ADIDAS FORBID YE FROM TAKING A 30 DAY BREAK TO
> RECEIVE ANY KIND OF TREATMENT FOR MENTAL HEALTH. SO IF YE WANTED A BREAK, HE
> CONTRACTUALLY WAS NOT ALLOWED TO DO SO. pic.twitter.com/1i4DbBn9TL
> [https://t.co/1i4DbBn9TL]
> 
> — GoodAssSub (@GoodAssSub) February 26, 2024
> [https://twitter.com/GoodAssSub/status/1762259377833062817?ref_src=twsrc%5Etfw]



This could have also cost Ye a hefty chunk of his shares and could have flown
billions of dollars out of his pocket. As per a statement by Alexandra Roberts,
professor of law and media at Northeastern University School of Law, “Adidas was
defining its morals clause in part based upon what they already knew about Ye“,
reported by the same publication. Besides the Adidas fallout, the ‘Donda’ rapper
encountered another substantial partnership setback with his Yeezy brand within
the same year.

ALSO READ: Kanye West Finally Unveils a ‘Vultures’ Mask and Fans Are Losing It
[https://www.netflixjunkie.com/music-news-kanye-west-finally-unveils-a-vultures-mask-and-fans-are-losing-it/]

Ye’s Yeezy Gap collaboration called it quits in 2022, following ongoing
arguments between the involved parties. However, there have been recent signs
suggesting a revival of the collaboration.


IS KANYE WEST’S YEEZY GAP BACK?

Kanye West always had Gap on his radar, given his special history with the
company. Not only did he work at Gap as a teenager, but he was also impressed by
the brand’s style. In 2020, the two brands announced an extension of their
collaboration for 10 more years, aiming to generate a billion in revenue
annually. However, despite promising beginnings, the collaboration could not
withstand the same issues that led to Adidas cutting ties with the rap icon.
Months later, Ye unleashed some of the Yeezy Gap collections.

Kanye West Metro Boomin Collab
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

Last week, the Donda Times shared the news of Kanye West “selling YZY GAP items
for $20” on his official Yeezy website. Although there could have been a
possibility that this move was an attempt to sell leftover Yeezy Gap items from
the inventory. Nevertheless, as per reports, Ye is planning to launch something
new fashion-wise
[https://www.netflixjunkie.com/music-news-despite-vultures-and-yeezy-success-kanye-west-reportedly-begins-work-on-his-next-big-thing/],
so maybe this is finally gonna bury the hatchet between Gap, Adidas, and Yeezy.

ALSO READ: What Is Yeezy Gap? The Ins and Outs of Kanye West’s Billion-Dollar
Collaboration
[https://www.netflixjunkie.com/music-news-what-is-yeezy-gap-the-ins-and-outs-of-kanye-wests-billion-dollar-collaboration/]

What do you think about this newly surfaced clause between Kanye West and
Adidas? Let us know your thoughts in the comments below!

Hriddhi Maitra

Comment

Kanye West Risked Losing Billions With the Thought of a 30-Day Break From Adidas - Netflix Junkie

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Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades. With experience writing over 500+ articles, she is willing to pick up entertainment trends, controversies, and their societal impact at Netflix Junkie. Speaking of her love for cinema, The Shawshank Redemption and Crazy Stupid Love is her favorite. Though 'not an avid reader', as in her own words, she likes Jane Austen's Pride and Prejudice. When she is not listening to music or working, you can find her binge-watching a new show or writing a review to be live on her social media.

https://netflixjunkie.com/music-news-kanye-west-risked-losing-billions-with-the-thought-of-a-thirty-day-break-from-adidas

Kanye West Risked Losing Billions With the Thought of a 30-Day Break From Adidas - netflix-junkie

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What was once a lucrative collaboration, turned into a drama llama lately. The partnership between <a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> and Adidas has raked in billions for both parties. Even after the highly public fallout between the two, the reasons for which are well known, they continued to print millions on the Yeezy collections. However, it now appears that there may have been more than just the slew of controversies in 2022 that affected the partnership between the world&#8217;s second-largest sports brand and the man who is a brand himself.
Kanye West found himself stuck in a web of some seriously out-there and hard-to-stomach restrictions under his deal with Adidas.
<h2>Adidas allegedly would not let Kanye West catch a breather</h2>
After producing hundreds of shoe styles and generating billions of dollars together, Adidas terminated its nearly decade-old deal with Kanye West on the grounds of non-compliance with the moral clause in their contract. Months after their fallout, some of the other clauses in Ye&#8217;s contracts with Adidas surfaced on the web. Allegedly, Kanye West was not allowed to take a 30-day consecutive break to tend to his mental health and well-being, <a href="https://www.fastcompany.com/90974613/yes-contract-with-adidas-prevented-him-from-getting-mental-health-treatment" target="_blank" rel="noopener">as reported by Fast Company</a>.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
PARTS OF YE&#39;S CONTRACT WITH ADIDAS HAVE RESURFACED TODAY.
ACCORDING TO THIS CONTRACT, ADIDAS FORBID YE FROM TAKING A 30 DAY BREAK TO RECEIVE ANY KIND OF TREATMENT FOR MENTAL HEALTH. SO IF YE WANTED A BREAK, HE CONTRACTUALLY WAS NOT ALLOWED TO DO SO. <a href="https://t.co/1i4DbBn9TL">pic.twitter.com/1i4DbBn9TL</a>
&mdash; GoodAssSub (@GoodAssSub) <a href="https://twitter.com/GoodAssSub/status/1762259377833062817?ref_src=twsrc%5Etfw">February 26, 2024</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
This could have also cost Ye a hefty chunk of his shares and could have flown billions of dollars out of his pocket. As per a statement by Alexandra Roberts, professor of law and media at Northeastern University School of Law, &#8220;Adidas was defining its morals clause in part based upon what they already knew about Ye&#8220;, reported by the same publication. Besides the Adidas fallout, the &#8216;Donda&#8217; rapper encountered another substantial partnership setback with his Yeezy brand within the same year.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-kanye-west-finally-unveils-a-vultures-mask-and-fans-are-losing-it/" target="_blank" rel="noopener">Kanye West Finally Unveils a ‘Vultures’ Mask and Fans Are Losing It</a>
Ye&#8217;s Yeezy Gap collaboration called it quits in 2022, following ongoing arguments between the involved parties. However, there have been recent signs suggesting a revival of the collaboration.
<h2>Is Kanye West&#8217;s Yeezy Gap back?</h2>
Kanye West always had Gap on his radar, given his special history with the company. Not only did he work at Gap as a teenager, but he was also impressed by the brand&#8217;s style. In 2020, the two brands announced an extension of their collaboration for 10 more years, aiming to generate a billion in revenue annually. However, despite promising beginnings, the collaboration could not withstand the same issues that led to Adidas cutting ties with the rap icon. Months later, Ye unleashed some of the Yeezy Gap collections.
<figure id="attachment_93716" aria-describedby="caption-attachment-93716" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="wp-image-93716 size-full lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-scaled.jpg" alt="Kanye West Metro Boomin Collab" width="2560" height="1707" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-1024x683.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-768x512.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-1536x1024.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-2048x1365.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0099231961h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-93716" class="wp-caption-text">Credits: Imago</figcaption></figure>
Last week, the Donda Times shared the news of Kanye West &#8220;selling YZY GAP items for $20” on his official Yeezy website. Although there could have been a possibility that this move was an attempt to sell leftover Yeezy Gap items from the inventory. Nevertheless, as per reports, <a href="https://www.netflixjunkie.com/music-news-despite-vultures-and-yeezy-success-kanye-west-reportedly-begins-work-on-his-next-big-thing/" target="_blank" rel="noopener">Ye is planning to launch something new fashion-wise</a>, so maybe this is finally gonna bury the hatchet between Gap, Adidas, and Yeezy.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-what-is-yeezy-gap-the-ins-and-outs-of-kanye-wests-billion-dollar-collaboration/" target="_blank" rel="noopener">What Is Yeezy Gap? The Ins and Outs of Kanye West’s Billion-Dollar Collaboration</a>
What do you think about this newly surfaced clause between Kanye West and Adidas? Let us know your thoughts in the comments below!

Kanye West Finally Unveils a ‘Vultures’ Mask and Fans Are Losing It

What Is Yeezy Gap? The Ins and Outs of Kanye West’s Billion-Dollar Collaboration

NEW YORK, NEW YORK &#8211; NOVEMBER 07: Kanye West speaks on stage at the &#8220;Kanye West and Steven Smith in Conversation with Mark Wilson&#8221; at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)

Fast Company Innovation Festival &#8211; Day 3

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Kanye West and Adidas's discord might have reasons beyond just controversies; contractual limitations could have also been at play!

Hriddhi Maitra is a Hollywood News writer at Netflix Junkie. She skillfully breaks down nuances in stories on polarizing figures Kanye West and Meghan Markle. A Markle moment she covered was when the Duchess faced backlash for wearing Princess Diana’s Cartier watch. Hriddhi connected it to the missing ring controversy with her research skills. When not analyzing news, you will find her lost in the musical world or reviewing the latest movie and series releases on her social media.

https://image-cdn.netflixjunkie.com/wp-content/uploads/Hriddhi-Maitra-1.png

Kanye West and Adidas&#039;s discord might have reasons beyond just controversies; contractual limitations could have also been at play!

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https://www.netflixjunkie.com/music-news-kanye-west-risked-losing-billions-with-the-thought-of-a-thirty-day-break-from-adidas/

Kanye West Risked Losing Billions With the Thought of a 30-Day Break From Adidas

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