How Much Revenue Has Taylor Swift and Travis Kelce’s Relationship Generated for the NFL?

Published 02/01/2024, 8:25 AM EST

via Imago

Taylor Swift’s popularity is now crossing borders. While she still takes over stadiums with her stunning tours, the 34-year-old has also become a fixture in the NFL. The singer has received tons of backlash from disgruntled fans for her appearances at Travis Kelce’s Kansas City Chiefs Games. However, it looks like not just the team, but also the league has benefitted immensely from it.

While Swift wrapped up her year with $1.82 billion from ‘The Eras Tour’ and other music royalties, she has also racked up quite a nice sum for her beau, Kelce’s Chiefs, and the rest of the sporting league.

The impact of Taylor Swift and Travis Kelce’s relationship on the NFL

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Fans might be torn over whether Taylor Swift’s appearances at Travis Kelce’s matches have been taking the spotlight away from the actual game. However, it seems to have been a good thing for the Kansas City Chiefs and the NFL. According to reports from the Apex Marketing Group, it was revealed that the 34-year-old has generated an equivalent brand value of $331.5 million for them through radio, television, and social media domination.

The new reports showed a significant increase since Swift was seen at Arrowhead Stadium in September. Back then, the pop sensation’s romance with the tight end brought in $166 million. While the couple’s relationship has resulted in financial benefits for both, it is not the only benefit the Kansas City Chiefs are reaping. Apart from having an increased brand value, the ‘Ours’ singer also brought in more supporters for the team, especially Kelce.

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How Taylor Swift has helped the Kansas City Chiefs?

Ever since Taylor Swift started making appearances at Travis Kelce’s NFL games, it feels like the world has become a giant crossover. While no one expected their relationship, the Swifties immediately supported how happy their favorite pop singer was. Another report from Front Office Sports stated that since then, female viewership had a 9% increase from all the other seasons.

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Apart from viewership, Swift’s collection of Kansas City Chiefs merchandise also ended up boosting sales. Kelce’s jersey became one of the top 5 best sellers. Even his football gear saw a 400% increase in sales. While she might just be there to support her boyfriend, it looks like the singer managed to bring some of her fans into the NFL world, too.

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What do you think about Taylor Swift and Travis Kelce’s impact on the NFL? Let us know in the comments below.

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Prathika Prashant

795 articles

Prathika Prashant is an Entertainment Writer and Hollywood News Reporter at Netflix Junkie. Having 150+ articles to her name, her EdTech background helped her explore her love for writing. However, being a singer who can be seen covering her favorite songs in her free time is what truly got her into the glittery world of entertainment.

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