Drake’s ‘Not Like Us’ Lawsuit Loss Crumbles Leverage for His 2025 Universal Music Group Renegotiation

Published 10/09/2025, 9:33 PM EDT

The music industry is a kingdom where contracts are sacred, clout is currency, and even the biggest names can stumble spectacularly. Drake thought 2025 would be smooth sailing until 'Not Like Us' by Kendrick Lamar landed like an unsolicited plot twist. And when he crooned, "I pray to make it back in one piece," maybe he should have prayed harder. 'God’s Plan' clearly had a different remix in mind. Grammy glitters, chart flexes, and backstage politics cannot save the mighty from wobbling, and one legal showdown might just topple Drake’s throne.

While fans stream their favorite hits in pajamas, backroom battles decide who truly holds the crown. Sometimes, it is less about music, more about leverage.

Drake Kendrick and Universal Music Group are playing a very expensive game of rock paper scissors

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Drake’s lawsuit against Universal Music Group over Kendrick Lamar’s 'Not Like Us' has been dismissed by a U.S. federal judge, delivering a major blow to his leverage ahead of 2025 contract renegotiations. The court ruled Lamar’s track, released during a publicized rap battle, is protected artistic expression, not defamatory. With the dismissal, Drake loses key bargaining power to demand higher royalties, looser creative control, or lower recoupment thresholds, leaving Universal Music Group firmly in charge of the negotiations.

The dismissal also undermines Drake’s broader claims that Universal Music Group promoted the song to harm his reputation and gain leverage in contract talks. While Drake’s complaint highlighted potential corporate incentives, alleged payola schemes, and even the whitelisting of 'Not Like Us' on YouTube and Twitch, the court did not find these arguments sufficient to establish liability. Universal Music Group’s ability to promote Drake’s music without legal risk strengthens its negotiating hand for 2025.

From Diss Track to History-Maker: Kendrick Lamar’s ‘Not Like Us’ Just Did the Unthinkable

While Universal Music Group quietly sips champagne over legal wins, Drake is left wondering if a rap feud can really double as a public relations horror show.

Drake, Kendrick Lamar and the track that shook the internet

Beyond the legal fray, Kendrick Lamar’s 'Not Like Us' left Drake thoroughly humiliated and in a uniquely awkward position. The track, released during their 2024 rap feud, contained serious and explicit allegations, including branding him a “certified pe-------” and implying disturbing interests. Drake has consistently denied these claims, yet the song’s notoriety inflicted reputational damage that no lawsuit could undo, leaving even the most media-savvy star teetering on a public relations tightrope.

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The song’s massive cultural and commercial influence only deepened Drake’s woes. 'Not Like Us' became a worldwide phenomenon, topping charts, winning Grammys, and appearing at high-profile events. As the climactic move in a heated rap battle, it cemented Lamar’s dominance while leaving Drake scrambling. In the messy math of fame, law, and flexing power, the track proved even the mightiest can face epic public humiliation and occasionally take a seat in Karma’s front row.

Kendrick Lamar Dethroned by Travis Scott, as ‘Not Like Us’ Loses a Big Spot to ‘FE!N’ in Crazy Fashion

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What are your thoughts on Drake’s legal loss and how it reshapes his 2025 Universal Music Group negotiations? Let us know in the comments below.

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Shraddha Priyadarshi

1052 articles

Shraddha is a content chameleon with 3 years of experience, expertly juggling entertainment and non-entertainment writing, from scriptwriting to reporting. Having a portfolio of over 2,000 articles, she has covered everything from Hollywood’s glitzy drama to the latest pop culture trends. With a knack for telling stories that keep readers hooked, Shraddha thrives on dissecting celebrity scandals and cultural moments.

Edited By: Aliza Siddiqui

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