Kanye West recently posed with the CEO of Adidas following a surge in Yeezy sales and shared some interesting updates for the same.

Despite the Feud, Kanye West Is All Smiles With Adidas CEO, Provides Latest Updates On His “shoe sales”

Kanye West [https://www.netflixjunkie.com/tag/kanye-west] is making a comeback
on all fronts. From releasing his album after three years to making the world
groove to his epic listening parties, Ye has fully returned to the music scene.
However, he is also reviving his entrepreneurial pursuits, which took a major
hit. The rapper’s brainchild, Yeezy, and his partnership with Adidas were at the
center of all the controversies that emerged in 2022. However, following his
comeback, West seems to be mending the fences between him and the German
corporation.

Kanye West recently posed in all smiles with the CEO of Adidas, despite the
feud. He also gave an exciting update about the sales of Yeezy in the coming
future.


KANYE WEST IS PARTNERING WITH ADIDAS AGAIN?

In 2022, following Kanye West’s antisemitic rants. Adidas decided to cut ties
with the ‘Donda’ rapper. But the 46-year-old was just not ready to give up on
his creation, Yeezy. He introduced a clothing line recently and made them
available at $20 dollars. This gave the brand a huge boost in sales, along with
the recent surge in the shoe business. Kanye West mentioned in the caption how
he offered to give 20% of the “shoe sales” to Adidas for distribution, hinting
at the potential revival of the partnership between the two entities. He shared
a post on his Instagram to share this news.

>  
> 
> 
> 
> 
> View this post on Instagram
> 
> 
> 
> 
>  
> 
> A post shared by Ye (@kanyewest)
> [https://www.instagram.com/p/C3Q7i3OPzsy/?utm_source=ig_embed&utm_campaign=loading]

In the picture, Kanye West and Bjørn Gulden were in all smiles, posing in front
of the camera. While the rapper announced his plans with Adidas in his caption
at first, he later edited the latter part of the caption and removed it. Now the
caption remains, “I just bumped into the CEO of adidas”. Bjørn Gulden has always
been a supporter of West despite the feud between the rapper and the footwear
corporation. He even follows Ye’s fan pages on social media.  

ALSO READ: Kanye West Goes Unfiltered for Posting Bianca Censori on His
Instagram
[https://www.netflixjunkie.com/music-news-kanye-west-goes-unfiltered-for-posting-bianca-censori-on-his-instagram/]

This backing became all the more evident when he publicly came forward in
support of West amidst the antisemitic scandal. 


BJORN GULDEN’S ADMIRATION FOR YE

While the whole world unitedly protested against Kanye West’s offensive remarks,
some of his staunch supporters, including Bjørn Gulden, defended the rapper. In
a podcast interview with Nicholai Tangen for In Good Company, Gulden tried to
justify the intention behind West’s comments, saying “I don’t think he meant
what he said”. Gulden also stated that West is not necessarily a bad human
being, as the world is making him out to be. 

> New Adidas CEO Bjørn Gulden about Ye :
> 
> "Kanye West is one of the most creative people in the world. I don't think
> he's a bad person, it just came across that way." pic.twitter.com/8k1JvHkyJl
> [https://t.co/8k1JvHkyJl]
> 
> — Donda Times (@dondatimes) September 19, 2023
> [https://twitter.com/dondatimes/status/1704169756792631739?ref_src=twsrc%5Etfw]



The CEO then praised the Grammy-winner’s genius
[https://www.netflixjunkie.com/music-news-one-of-the-most-adidas-ceo-opens-up-on-kanye-west-and-the-yeezy-deal/]
calling him “one of the most creative people in the world”. As per Gulden, the
termination of the partnership with Adidas was a huge loss for the business as
it was “one of the most successful collabs”. From what it seems, Gulden’s
appreciation for the rapper may have gotten through to West, causing him to
rethink and reestablish their partnership.

ALSO READ: A Mega Kanye West Comeback? Rapper Gathers Momentum as Yeezy and
‘Vultures 1’ Soar
[https://www.netflixjunkie.com/music-news-a-mega-kanye-west-comeback-rapper-gathers-momentum-as-yeezy-and-vultures-1-soar/]

What do you think about the revival of the partnership between Kanye West and
Adidas? Let us know your thoughts in the comment below!

Hriddhi Maitra

Comment

Despite the Feud, Kanye West Is All Smiles With Adidas CEO, Provides Latest Updates On His “shoe sales” - Netflix Junkie

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Hriddhi Maitra is a Hollywood News reporter at Netflix Junkie. An enthusiastic movie buff, Hriddhi found her true calling when she worked as a Cinema Content Writer at My Cinema Story while analyzing movies objectively, and offering constructive feedback. Coming from a background where she worked in different niches like finance, food, travel, medicines, automobile, and entertainment, we can safely say she is a jack of all trades. With experience writing over 500+ articles, she is willing to pick up entertainment trends, controversies, and their societal impact at Netflix Junkie. Speaking of her love for cinema, The Shawshank Redemption and Crazy Stupid Love is her favorite. Though 'not an avid reader', as in her own words, she likes Jane Austen's Pride and Prejudice. When she is not listening to music or working, you can find her binge-watching a new show or writing a review to be live on her social media.

https://netflixjunkie.com/music-news-despite-the-feud-kanye-west-is-all-smiles-with-adidas-ceo-provides-latest-updates-on-his-shoesales

Despite the Feud, Kanye West Is All Smiles With Adidas CEO, Provides Latest Updates On His “shoe sales” - netflix-junkie

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<p><a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> is making a comeback on all fronts. From releasing his album after three years to making the world groove to his epic listening parties, Ye has fully returned to the music scene. However, he is also reviving his entrepreneurial pursuits, which took a major hit. The rapper&#8217;s brainchild, Yeezy, and his partnership with Adidas were at the center of all the controversies that emerged in 2022. However, following his comeback, West seems to be mending the fences between him and the German corporation.</p>
<p>Kanye West recently posed in all smiles with the CEO of Adidas, despite the feud. He also gave an exciting update about the sales of Yeezy in the coming future.</p>
<h2><strong>Kanye West is partnering with Adidas again?</strong></h2>
<p>In 2022, following Kanye West&#8217;s antisemitic rants. Adidas decided to cut ties with the &#8216;Donda&#8217; rapper. But the 46-year-old was just not ready to give up on his creation, Yeezy. <strong>He introduced a clothing line recently and made them available at $20 dollars.</strong> This gave the brand a huge boost in sales, along with the recent surge in the shoe business. <strong>Kanye West mentioned in the caption how he offered to give 20% of the &#8220;<em>shoe sales</em>&#8221; to Adidas for distribution</strong>, hinting at the potential revival of the partnership between the two entities. He shared a post on his Instagram to share this news.</p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 540px; min-width: 326px; padding: 0;" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/C3Q7i3OPzsy/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/C3Q7i3OPzsy/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Ye (@kanyewest)</a></p>
</div>
</blockquote>
<p>In the picture, Kanye West and Bjørn Gulden were in all smiles, posing in front of the camera. While the rapper announced his plans with Adidas in his caption at first, he later edited the latter part of the caption and removed it. Now the caption remains, &#8220;<em>I just bumped into the CEO of adidas&#8221;. Bjørn</em><span style="font-weight: 400;"> Gulden has always been a supporter of West despite the feud between the rapper and the footwear corporation. </span><span style="font-weight: 400;">He even follows Ye’s fan pages on social media.  </span></p>
<p><span style="font-weight: 400;"><strong>ALSO READ:</strong> <a href="https://www.netflixjunkie.com/music-news-kanye-west-goes-unfiltered-for-posting-bianca-censori-on-his-instagram/" target="_blank" rel="noopener">Kanye West Goes Unfiltered for Posting Bianca Censori on His Instagram</a></span></p>
<p><span style="font-weight: 400;">This backing became all the more evident when he publicly came forward in support of West amidst the antisemitic scandal. </span></p>
<h2><strong>Bjorn Gulden’s admiration for Ye</strong></h2>
<p><span style="font-weight: 400;">While the whole world unitedly protested against Kanye West’s offensive remarks, some of his staunch supporters, including Bjørn Gulden, defended the rapper. In a podcast interview with Nicholai Tangen for <em>In Good Company</em>, Gulden tried to justify the intention behind West’s comments, saying “</span><i><span style="font-weight: 400;">I don’t think he meant what he said</span></i><span style="font-weight: 400;">”. Gulden also stated that West is not necessarily a bad human being, as the world is making him out to be. </span></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">New Adidas CEO Bjørn Gulden about Ye : </p>
<p>&quot;Kanye West is one of the most creative people in the world. I don&#39;t think he&#39;s a bad person, it just came across that way.&quot; <a href="https://t.co/8k1JvHkyJl">pic.twitter.com/8k1JvHkyJl</a></p>
<p>&mdash; Donda Times (@dondatimes) <a href="https://twitter.com/dondatimes/status/1704169756792631739?ref_src=twsrc%5Etfw">September 19, 2023</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><span style="font-weight: 400;"><a href="https://www.netflixjunkie.com/music-news-one-of-the-most-adidas-ceo-opens-up-on-kanye-west-and-the-yeezy-deal/" target="_blank" rel="noopener">The CEO then praised the Grammy-winner’s genius</a> calling him “</span><i><span style="font-weight: 400;">one of the most creative people in the world</span></i><span style="font-weight: 400;">”. As per Gulden, the termination of the partnership with Adidas was a huge loss for the business as it was “</span><i><span style="font-weight: 400;">one of the most successful collabs</span></i><span style="font-weight: 400;">”. From what it seems, <strong>Gulden’s appreciation for the rapper may have gotten through to West, causing him to rethink and reestablish their partnership.</strong></span></p>
<p><span style="font-weight: 400;"> <strong>ALSO READ: </strong><a href="https://www.netflixjunkie.com/music-news-a-mega-kanye-west-comeback-rapper-gathers-momentum-as-yeezy-and-vultures-1-soar/" target="_blank" rel="noopener">A Mega Kanye West Comeback? Rapper Gathers Momentum as Yeezy and ‘Vultures 1’ Soar</a></span></p>
<p><span style="font-weight: 400;">What do you think about the revival of the partnership between Kanye West and Adidas? Let us know your thoughts in the comment below!</span></p>


A Mega Kanye West Comeback? Rapper Gathers Momentum as Yeezy and ‘Vultures 1’
Soar

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Remember When Kanye West Launched a Design to Produce His Own Foam Concept Donda Car?

<p>NEW YORK, NY &#8211; SEPTEMBER 07:  Kanye West attends the Ralph Lauren 50th Anniversary event during New York Fashion Week at Bethesda Terrace on September 7, 2018 in New York City.  (Photo by Gary Gershoff/WireImage)</p>


Ralph Lauren &#8211; Front Row &amp; Backstage &#8211; September 2018 &#8211; New York Fashion Week

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Hriddhi Maitra is a Hollywood News writer at Netflix Junkie. She skillfully breaks down nuances in stories on polarizing figures Kanye West and Meghan Markle. A Markle moment she covered was when the Duchess faced backlash for wearing Princess Diana’s Cartier watch. Hriddhi connected it to the missing ring controversy with her research skills. When not analyzing news, you will find her lost in the musical world or reviewing the latest movie and series releases on her social media.

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Despite the Feud, Kanye West Is All Smiles With Adidas CEO, Provides Latest Updates On His “shoe sales”

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