The Super Bowl has come to be defined not solely by the touchdowns it houses. Today, it is the intermission, the spectacle between the scoreboards, that seems to leave the deeper cultural footprint. And in 2026, that imprint appears to belong to Bad Bunny.

Bad Bunny stepped into the spotlight with a presence that felt less like a performance and more like a moment: one that appears to have drawn audiences in record-leaning numbers.

In fact, the tallies might reveal his halftime predecessors well in the past with the Puerto Rican artist's takeover. 

Taking over the halftime stage at Super Bowl LX, held at Levi’s Stadium in Santa Clara, California, Bad Bunny arrived with momentum already at a fever pitch. For months, speculation had swirled around what a Latin music–led halftime show would look like at the NFL’s biggest stage. On February 8, 2026, the anticipation ripened into fruition.

While official Nielsen figures are still awaited, early viewership projections suggest the performance has already crossed the 130-million mark, placing it well within striking distance of, and potentially beyond, the most-watched halftime shows in history. If estimates hold, Bad Bunny may soon find himself seated at the very summit of halftime viewership.

Regardless of the viewer count, which has surely leapt across thresholds, Bad Bunny now joins a concrete lineage of Super Bowl history makers. Usher’s 2024 set blended R&B nostalgia with precision choreography, which drew a then record-breaking 123 million viewers. Rihanna’s 2023 performance, marked by her now-iconic aerial staging, carved its own place in halftime memory, even as subsequent shows surpassed it numerically.

Then came Kendrick Lamar in 2025, whose hip-hop-anchored spectacle reset the modern viewership bar, garnering about 133.5 million. Now, Bad Bunny might not merely continue the trajectory but potentially reshape it through his distinct Latin-laden performance. 

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Condensed into a tightly engineered 13-minute runtime, Bad Bunny's performance unfolded as both concert and cultural montage.

Bad Bunny cycled through some of his most defining tracks, including 'Tití Me Preguntó', 'Yo Perreo Sola', 'Safaera', and 'El Apagón', each segment carrying its own tonal shift, from reggaeton to politically tinged imagery. The guest roster widened the spectacle’s reach as Lady Gaga joined the theatrics, while Ricky Martin’s appearance amplified the Latin pop lineage threading through the set. Actor Pedro Pascal also featured, adding a cross-industry cultural nod.

Beyond the music, the performance signaled a broader industry inflection point. Latin music has long commanded global streaming dominance, yet halftime stages, historically tilted toward Anglo pop and rock, have only gradually mirrored that shift. Now, as Super Bowl LX settles into the record books, the Super Bowl halftime’s center of gravity has expanded, and Bad Bunny stands firmly at its core.

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What are your estimates of Bad Bunny's Super Bowl viewership? Let us know your thoughts in the comments!