There is always a buzz before the Super Bowl that has nothing to do with football. It is about the halftime show—who is performing, what the visuals will look like, and how the moment will live on long after the game ends. Over the years, the halftime stage has become a major pop culture spotlight.

Apple Music is now leaning into that excitement with its 2026 Super Bowl Halftime teaser. The clip quickly grabs attention thanks to Bad Bunny, who shows up cool and confident in a beige suit, proving that sometimes simple choices make the biggest impact.

Apple Music has officially kicked off the countdown to the Super Bowl halftime show with a sleek teaser starring Bad Bunny. The streaming giant took to X on January 15 to debut the nine-second clip, which shows the Puerto Rican superstar walking confidently to the very edge of the frame in a beige-colored ensemble paired with yellow-hued glasses.

Bad Bunny's involvement in the halftime show was confirmed in September 2025, and anticipation continues to build ahead of Super Bowl LX, set to take place on February 8, 2026.

Bad Bunny is not only making headlines with the teaser concerning the halftime gig, but he has also sparked fresh debate over strict height requirements tied to the performance. Reports of specific criteria for on-field participants quickly circulated online, leaving some disappointed and others amused.

The controversy has added another layer of buzz around the show, proving that even before kickoff, Bad Bunny's Super Bowl moment is already commanding attention far beyond the stage. Taylor Swift, notably, was once anticipated to headline this year's halftime.

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Thanks to her relationship with Travis Kelce and his run with the Kansas City Chiefs, the pop icon has been a familiar presence in the NFL world. Still, her Super Bowl halftime performance appears to be something that will take time.

Taylor Swift has addressed the Super Bowl halftime question herself, clearing up years of speculation. During an October 2025 appearance on The Tonight Show Starring Jimmy Fallon, she explained that she was never formally invited to command the show.

Swift also hinted at why, even if invited, the timing has yet to feel right, saying her focus is currently on supporting her soon-to-be husband, Travis Kelce, during his NFL career. Her answer left the door open, suggesting that once Kelce retires, she may finally consider the opportunity if it comes her way.

As anticipation builds for Super Bowl LX, the halftime spotlight is already shaping up to be unforgettable, from Bad Bunny's sleek teaser to the relentless buzz around Taylor Swift. While the stage may belong to one superstar this year, the broader conversation reminds the masses that these performances are as much about cultural moments as football. Whether on the field or in the headlines, both artists continue to define what it means to turn a halftime show into a true pop phenomenon.

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What do you think about Bad Bunny's Super Bowl teaser? Let us know in the comments.