Through a whirlwind of scandal, Ye has often found himself at the intersection of art, controversy, and fashion. Nonetheless, his Yeezy empire has had long-standing pop cultural influence, revered and reviled in equal proportion. When a Super Bowl commercial created a massive surge in its sales, the world turned its heads once more on the polarizing rapper-designer. Now his collaborator is pulling the curtain ajar to showcase a glimpse of what has been transformed backstage with YZY Season X.

Sometimes the greatest strides occur in silence, burning the midnight oil for countless revisions and revolutions woven into every stitch, Ye makes.

Taha Elghanai recently elaborated on Ye's intricate design and focus on the minutiae of art that made Yeezy's streetwear impeccable. According to Taha Elghanai's recent Forbes interview, Ye would literally work on a piece every single day, making dozens of changes until it came up to his own idea of perfection. In addition, he revealed that the designs were adapted according to Ye's feelings of the day. He said, "Each day brought a new round of reviews with Ye, where designs were torn apart, reworked, and rebuilt, sometimes overnight." The process was not rigid, but rather dynamic and daily, leaving room for creative freedom and evolution every passing day.

Each garment developed day by day into something entirely different, the co-founder of Pur3 Branding explained to the outlet, saying that watching Ye's process behind designing a single piece was an "art in itself." Paired with Yeezy's life made easy philosophy, YZY Season X would be offering minimal, futuristic, weather-adaptable, and avant-garde designs, rendering them versatile for daily wear, per Taha Elghanai. Ye, formerly known as Kanye West, had created an unbelievably fast-paced environment, defying the traditional fashion calendar where one collection usually takes months to come to fruition, indicative of his tempestuous internal rhythms as much as any outside trend.

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With a new motto towards accessibility set in stone, will Ye accomplish his fashion goals easily?

Ye's quirky and unexpected Super Bowl ad was groundbreaking enough to make customers flock to Yeezy.com as he requested on the ad shot from a phone in a vehicle with a simple message asking viewers to purchase his products. Its surprise-factor contributed to its virality, leading to $19.3 million in sales and almost 300,000 orders within 24 hours, repositioning Yeezy in popular culture, proving that minimalism can drive effective disruption.

Following the big win, Yeezy Season X is now being promoted as the next era of streetwear, as Ye also reaps the success of his documentary. Customers can also expect a close pairing of technology, accessibility, and wearability in the new Yeezy. Instead of pristine runway materials, the lineup would be focused on street durability, day-to-day functionality, breaking the ivory tower of luxury, according to Forbes. Ye's capacity for shocking the system, coupled with partners such as Taha Elghanai, would put Season X on a trajectory straight up to the zenith of streetwear, adding on to Ye's ongoing experiments in fashion, feelings, and controversies.

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Are you looking forward to Yeezy Season X? Tell us in the comments below.