Adidas is set to answer questions by upset stakeholders over their soured relationship with long time collaborator Kanye West

Adidas’ Top Shareholder to Question the $35 Billion Company Over Their Rough Split with Yeezy Collaborator Kanye West

Adidas may have made billions signing Kanye West
[https://www.netflixjunkie.com/tag/kanye-west/] but is continuing to lose
millions now. The German company formed one of the most successful
collaborations with a non-sport celebrity. Starting in 2013, the two
collaborated on his Yeezy collection. People would queue up in line to buy his
products, waiting for new launches to come. While Ye was always big, erratic,
and unpredictable, things got more difficult for the company over time.

But collaborations of this level involve millions of dollars of investment and
that means having to answer stakeholders. While Ye has moved on to launching his
Yeezy 10 collection, Adidas still has a dilemma over what to do with all the
unsold Yeezy products lying in the warehouse. To top it off, a major stakeholder
is set to ask some hard questions about the company now.


WHY ADIDAS IS ANSWERABLE OVER ITS SOURED RELATIONSHIP WITH KANYE WEST

Continuing a successful collaboration takes more than selling products. It
requires two parties to maintain their stature in society, as any issues can
affect both of them. In the case of Yeezy, Ye’s actions affected Adidas and
every stakeholder involved. According to FinancialTimes
[https://www.ft.com/content/7562fc80-eab7-4f9f-b028-eeba378c6728], a
German-based investment firm called Union Investment will be questioning the
German-born clothing company about its goof-up with the ‘Donda’ singer.

7 Months After the Split with Kanye West, Where Is Adidas Keeping the
$1,300,000,000 Yeezy Sneakers?
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

Janne Werning, the head of ESG, has a speech prepared in which he will demand
answers. As per stakeholders, the company turned a blind eye to his behavior and
had been doing so for years. Apparently, Ye would scream at the Adidas staff and
throw books across the room. He would also show them explicit videos of his
ex-wife Kim Kardashian and his stash of p*rn videos.

ALSO READ: Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits
Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA
[https://www.netflixjunkie.com/music-news-kanye-west-yeezy-put-a-dent-on-thirty-three-billion-thirty-three-million-worth-adidas-admits-chief-executive-just-days-after-rapper-set-up-shop-next-to-adidas-store-in-la/]

But the last blow came with his anti-Semitic comments, which the German company
could not turn a blind eye to.


WHAT HAPPENS TO YEEZY NOW?

There will be an investigation into when exactly did Adidas begins seeing an
issue with Ye. As for now, they are deciding whether to burn, give away, or
perhaps give away the profits earned from selling. As they find an answer to the
$1.2 billion question
[https://www.netflixjunkie.com/music-news-months-after-the-controversial-fallout-fans-suggest-adidas-bizarre-things-they-can-do-with-1-3-billion-worth-of-unsold-kanye-west-yeezys/],
an inside look at Ye’s Yeezy 10 collection is already making a rave on the
internet. It will be seen what the outcome of Thursday’s meeting will be.

ALSO READ: Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million
Worth Beyonce Amid Losses
[https://www.netflixjunkie.com/netflix-news-following-the-adidas-breakup-adidas-also-cuts-ties-with-500-million-worth-beyonce-amid-losses/]

Do you think Adidas should have dealt with Ye’s behavior early on? Share your
opinions in the comments.

Neha Subhash

Comment

Adidas’ Top Shareholder to Question the $35 Billion Company Over Their Rough Split with Yeezy Collaborator Kanye West - Netflix Junkie

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Neha Ghag is a prime-time entertainment writer for Netflix Junkie, who has written nearly 1000 articles, immersing herself in pop culture. Writing was not her first choice, but she has now found solace in unraveling the fascinating stories of public figures' personal and professional lives. Neha is a fan of classic hip-hop and psycho thrillers, and she can talk endlessly about Kanye West. Her contribution to NJ's live coverage of big events such as Oscars 2023 has been invaluable. Neha firmly believes in the art of storytelling and aspires to become a renowned columnist. When she's not writing, she indulges in her love for travel and exploring new places.

https://netflixjunkie.com/music-news-adidas-top-shareholder-to-question-the-35-billion-company-over-their-rough-split-with-yeezy-collaborator-kanye-west

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First

Adidas may have made billions signing <a href="https://www.netflixjunkie.com/tag/kanye-west/" target="_blank" rel="noopener">Kanye West</a> but is continuing to lose millions now. The German company formed one of the most successful collaborations with a non-sport celebrity. Starting in 2013, the two collaborated on his Yeezy collection. People would queue up in line to buy his products, waiting for new launches to come. While Ye was always big, erratic, and unpredictable, things got more difficult for the company over time.
But collaborations of this level involve millions of dollars of investment and that means having to answer stakeholders. While Ye has moved on to launching his Yeezy 10 collection, Adidas still has a dilemma over what to do with all the unsold Yeezy products lying in the warehouse. To top it off, a major stakeholder is set to ask some hard questions about the company now.
<h2>Why Adidas is answerable over its soured relationship with Kanye West</h2>
Continuing a successful collaboration takes more than selling products. It requires two parties to maintain their stature in society, as any issues can affect both of them. In the case of Yeezy, Ye&#8217;s actions affected Adidas and every stakeholder involved. <a href="https://www.ft.com/content/7562fc80-eab7-4f9f-b028-eeba378c6728" target="_blank" rel="noopener">According to FinancialTimes</a>, a German-based investment firm called Union Investment will be questioning the German-born clothing company about its goof-up with the &#8216;Donda&#8217; singer.
<figure id="attachment_93209" aria-describedby="caption-attachment-93209" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-93209 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-scaled.jpg" alt="7 Months After the Split with Kanye West, Where Is Adidas Keeping the $1,300,000,000 Yeezy Sneakers?" width="2560" height="1707" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-1024x683.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-768x512.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-1536x1024.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-2048x1365.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/imago0091771011h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-93209" class="wp-caption-text">Credits: Imago</figcaption></figure>
Janne Werning, the head of ESG, has a speech prepared in which he will demand answers. As per stakeholders, the company turned a blind eye to his behavior and had been doing so for years. Apparently, Ye would scream at the Adidas staff and throw books across the room. He would also show them explicit videos of his ex-wife Kim Kardashian and his stash of p*rn videos.
ALSO READ: <a href="https://www.netflixjunkie.com/music-news-kanye-west-yeezy-put-a-dent-on-thirty-three-billion-thirty-three-million-worth-adidas-admits-chief-executive-just-days-after-rapper-set-up-shop-next-to-adidas-store-in-la/" target="_blank" rel="noopener">Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits Chief Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA</a>
But the last blow came with his anti-Semitic comments, which the German company could not turn a blind eye to.
<h2>What happens to Yeezy now?</h2>
There will be an investigation into when exactly did Adidas begins seeing an issue with Ye. As for now, they are deciding whether to burn, give away, or perhaps give away the profits earned from selling. <a href="https://www.netflixjunkie.com/music-news-months-after-the-controversial-fallout-fans-suggest-adidas-bizarre-things-they-can-do-with-1-3-billion-worth-of-unsold-kanye-west-yeezys/" target="_blank" rel="noopener">As they find an answer to the $1.2 billion question</a>, an inside look at Ye&#8217;s Yeezy 10 collection is already making a rave on the internet. It will be seen what the outcome of Thursday&#8217;s meeting will be.
ALSO READ: <a href="https://www.netflixjunkie.com/netflix-news-following-the-adidas-breakup-adidas-also-cuts-ties-with-500-million-worth-beyonce-amid-losses/" target="_blank" rel="noopener">Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million Worth Beyonce Amid Losses</a>
Do you think Adidas should have dealt with Ye&#8217;s behavior early on? Share your opinions in the comments.

Kanye West’s Yeezy Put a Dent on $33,033,000,000 Worth Adidas Admits Chief
Executive, Just Days After Rapper Set Up Shop Next to Adidas Store in LA

Following the Adidas Breakup, Adidas Also Cuts Ties With $500 Million Worth
Beyonce Amid Losses

Adidas Finally Making a Move with Yeezy Shoes, Plans to Sell Everything Without Kanye West on This Date

Adidas Ends Partnership With Ye, After His Antisemitic Comments NEW YORK, NEW YORK &#8211; OCTOBER 25: Adidas store in Manhatt

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Neha Subhash Ghag

description

https://www.netflixjunkie.com/music-news-adidas-top-shareholder-to-question-the-35-billion-company-over-their-rough-split-with-yeezy-collaborator-kanye-west/

Adidas’ Top Shareholder to Question the $35 Billion Company Over Their Rough Split with Yeezy Collaborator Kanye West

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