Adidas Has Major Plans in Mind for Kanye West’s Yeezys, Possibly Resulting in a $320 Million Loss

Kanye West [https://www.netflixjunkie.com/tag/kanye-west] lost his billionaire
status when Adidas called off their partnership with him. But this decision also
affected the company, and they faced one of the most dramatic losses in three
decades. The sportswear brand wrestled with the disposal of the remaining stock
of the Yeezy line stacked in warehouses. Luckily, they carried out a sale of
$800 million worth of shoes in two rows earlier this year through Adidas
smartphone apps and its website.

Now the company has a new plan for the unsold stock, which is worth $32o million
and the odds might just be in their favor.


ADIDAS INTENDS TO WIPE OUT THE YEEZY LABEL FROM ITS COLLECTION 

Adidas might write off the remaining $320 million worth of Yeezy shoes left
unsold after it cut ties with Kanye West. The company has been weighing this and
will decide in the coming weeks whether to do a third release. Parts of the
profits they have earned from the previous sale went to groups fighting
antisemitism. “Right now, that is financially the worst case, and it is a
possibility. Currently, there is no decision,” remarked Gulden in a conference
call with reporters as reported by The Washington Post
[https://www.washingtonpost.com/business/2023/11/08/adidas-ye-kanye-west-antisemitism/c5a1b52c-7e39-11ee-b5cc-66c30a3bbb91_story.html].

Adidas' Yeezy
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]Credits:
Imago

The hateful remarks of the ‘Praise God’ singer have brought much backlash to the
clothing and footwear brand. So this was an initiative they took to help people
struggling with it. The announcement has come amidst West’s new business talks
in Dubai
[https://www.netflixjunkie.com/music-news-days-after-concert-heartbreak-and-saudi-snippets-kanye-west-talks-business-in-dubai/]
and the new album release delays. The company also hopes to sell more shoes in
the coming year and use their profits for good causes.

ALSO READ: The Costly Con: Adin Ross Opens up About $200K Scam Over an
Unreleased Kanye West Track
[https://www.netflixjunkie.com/music-news-the-costly-con-adin-ross-opens-up-about-two-hundred-thousand-dollar-scam-over-an-unreleased-kanye-west-track/]

While Adidas has been trying to rise above this sea of losses, one of the Grammy
winner’s first fashion clothing line, Pastelle, has found its way back to the
spotlight.


PASTELLE WILL MAKE A COMEBACK AT COMPLEXCON 

Two days back, Fashion Network reported Ye’s first-ever endeavor in the fashion
world named Pastelle has returned to fans. This brand will be available at the
next ComplexCon on November 18 and 19. The team that will present it includes
Ian Connor, former style consultant to Kanye West, designer Christian Azzinaro,
and influencer Bloody Osiris.

Kanye West contributed to Elvis film
[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]EAST
RUTHERFORD, NJ – JUNE 05: Kanye West performs at the 2016 Hot 97 Summer Jam at
MetLife Stadium on June 5, 2016 in East Rutherford, New Jersey. (Photo by Dave
Kotinsky/Getty Images)

According to the report, this display will share behind-the-scenes glimpses of
the creative realm the pop icon created with his hands. “Tracing the sparks of
inspiration that ignited this exceptional venture and exploring the genesis of
its evolution,” said the team. The brand largely focuses on streetwear, and they
will revisit the old designs that led to the fashion revolution. Meanwhile,
Adidas would try to settle the stock that has been costing them millions.

ALSO READ: Kylie Jenner Leaves Fans Aghast as the Kanye West Influence on Khy Is
Evident
[https://www.netflixjunkie.com/hollywood-music-news-kylie-jenner-leaves-fans-aghast-as-the-kanye-west-influence-on-khy-is-evident/]

What do you think about Adidas’ new plan? Drop your comments below!

Shikha Arya

Comment

Adidas Has Major Plans in Mind for Kanye West’s Yeezys, Possibly Resulting in a $320 Million Loss - Netflix Junkie

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Shikha Arya is an experienced entertainment writer at Netflix Junkie, having contributed over 1000 articles to the platform. She holds a Master's degree in English Literature from a prestigious university and has honed her writing skills over three years. Shikha's forte lies in crafting thought-provoking pieces about the lives of pop culture icons. When it comes to shows and movies, she has a soft spot for cult classics like Stranger Things, Sandman, and period dramas like Bridgerton. Shikha is always in tune with the latest happenings in the entertainment industry and keeps a finger on the pulse of what's trending. Beyond writing, she finds peace and tranquility in reading and cycling, which help her unwind after a long day.

https://netflixjunkie.com/music-news-adidas-has-major-plans-in-mind-for-kanye-wests-yeezys-possibly-resulting-in-three-hundred-twenty-million-dollar-loss

Adidas Has Major Plans in Mind for Kanye West’s Yeezys, Possibly Resulting in a $320 Million Loss - netflix-junkie

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<a href="https://www.netflixjunkie.com/tag/kanye-west">Kanye West</a> lost his billionaire status when Adidas called off their partnership with him. But this decision also affected the company, and they faced one of the most dramatic losses in three decades. The sportswear brand wrestled with the disposal of the remaining stock of the Yeezy line stacked in warehouses. Luckily, they carried out a sale of $800 million worth of shoes in two rows earlier this year through Adidas smartphone apps and its website.
Now the company has a new plan for the unsold stock, which is worth $32o million and the odds might just be in their favor.
<h2>Adidas intends to wipe out the Yeezy label from its collection </h2>
Adidas might write off the remaining $320 million worth of Yeezy shoes left unsold after it cut ties with Kanye West. The company has been weighing this and will decide in the coming weeks whether to do a third release. Parts of the profits they have earned from the previous sale went to groups fighting antisemitism. “Right now, that is financially the worst case, and it is a possibility. Currently, there is no decision,” <a href="https://www.washingtonpost.com/business/2023/11/08/adidas-ye-kanye-west-antisemitism/c5a1b52c-7e39-11ee-b5cc-66c30a3bbb91_story.html" target="_blank" rel="noopener">remarked Gulden in a conference call with reporters as reported by The Washington Post</a>.
<figure id="attachment_95600" aria-describedby="caption-attachment-95600" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-95600 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-scaled.jpg" alt="Adidas' Yeezy" width="2560" height="1707" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-300x200.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-1024x683.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-768x512.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-1536x1024.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-2048x1365.jpg 2048w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/03/imago1017375915h-1200x800.jpg 1200w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-95600" class="wp-caption-text">Credits: Imago</figcaption></figure>
The hateful remarks of the &#8216;Praise God&#8217; singer have brought much backlash to the clothing and footwear brand. So this was an initiative they took to help people struggling with it. The announcement has come amidst <a href="https://www.netflixjunkie.com/music-news-days-after-concert-heartbreak-and-saudi-snippets-kanye-west-talks-business-in-dubai/" target="_blank" rel="noopener">West&#8217;s new business talks in Dubai</a> and the new album release delays. The company also hopes to sell more shoes in the coming year and use their profits for good causes.
ALSO READ: <a class="jsx-555d36b3e6439572 article-embed-title" href="https://www.netflixjunkie.com/music-news-the-costly-con-adin-ross-opens-up-about-two-hundred-thousand-dollar-scam-over-an-unreleased-kanye-west-track/" target="_blank" rel="noopener">The Costly Con: Adin Ross Opens up About $200K Scam Over an Unreleased Kanye West Track</a>
While Adidas has been trying to rise above this sea of losses, one of the Grammy winner&#8217;s first fashion clothing line, Pastelle, has found its way back to the spotlight.
<h2>Pastelle will make a comeback at ComplexCon </h2>
Two days back, Fashion Network reported Ye&#8217;s first-ever endeavor in the fashion world named Pastelle has returned to fans. This brand will be available at the next ComplexCon on November 18 and 19. The team that will present it includes Ian Connor, former style consultant to Kanye West, designer Christian Azzinaro, and influencer Bloody Osiris.
<figure id="attachment_88800" aria-describedby="caption-attachment-88800" style="width: 2560px" class="wp-caption aligncenter"><img loading="lazy" class="size-full wp-image-88800 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-scaled.jpg" alt="Kanye West contributed to Elvis film" width="2560" height="1795" data-sizes="auto" data-srcset="https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-scaled.jpg 2560w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-300x210.jpg 300w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-1024x718.jpg 1024w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-768x538.jpg 768w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-1536x1077.jpg 1536w, https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-538318978-2048x1436.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption id="caption-attachment-88800" class="wp-caption-text">EAST RUTHERFORD, NJ &#8211; JUNE 05: Kanye West performs at the 2016 Hot 97 Summer Jam at MetLife Stadium on June 5, 2016 in East Rutherford, New Jersey. (Photo by Dave Kotinsky/Getty Images)</figcaption></figure>
According to the report, this display will share behind-the-scenes glimpses of the creative realm the pop icon created with his hands. &#8220;Tracing the sparks of inspiration that ignited this exceptional venture and exploring the genesis of its evolution,&#8221; said the team. The brand largely focuses on streetwear, and they will revisit the old designs that led to the fashion revolution. Meanwhile, Adidas would try to settle the stock that has been costing them millions.
ALSO READ: <a class="jsx-555d36b3e6439572 article-embed-title" href="https://www.netflixjunkie.com/hollywood-music-news-kylie-jenner-leaves-fans-aghast-as-the-kanye-west-influence-on-khy-is-evident/" target="_blank" rel="noopener">Kylie Jenner Leaves Fans Aghast as the Kanye West Influence on Khy Is Evident</a>
What do you think about Adidas&#8217; new plan? Drop your comments below!

Kylie Jenner Leaves Fans Aghast as the Kanye West Influence on Khy Is Evident

The Costly Con: Adin Ross Opens up About $200K Scam Over an Unreleased Kanye
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NEW YORK, NEW YORK &#8211; NOVEMBER 07: Kanye West speaks on stage at the &#8220;Kanye West and Steven Smith in Conversation with Mark Wilson&#8221; at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)

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https://www.staging.netflixjunkie.com/wp-content/uploads/2023/02/GettyImages-1186150141-scaled.jpg

Adidas is changing its approach to the $320 million worth Yeezy shoes after parting ways with the fashion designer Kanye West.

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Adidas Has Major Plans in Mind for Kanye West’s Yeezys, Possibly Resulting in a $320 Million Loss

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