Is Bianca Censori Kanye West’s "Revenge Play" Pawn Against Kim Kardashian? Source Reveals Brand New War

Published 10/29/2025, 9:30 AM EDT

Once a grand romance, now a tale of divorce gone sour, Kim Kardashian and Kanye West find themselves on opposite sides of a struggle not of hearts but of empires. What was once a collaborative effort that defined pop culture is reportedly now a war of influence, ambition, and public image. The scene is set for another war, one where revenge meets reinvention. But beneath the former couple's battle, another name becomes the fulcrum: Bianca Censori.

  Kanye West is allegedly masterminding a "revenge play" against his ex-wife Kim Kardashian through his current wife.  

What is Kanye West's new "revenge play"?

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Kanye West has been reportedly "shaping Bianca into a replica of Kim for a while," per Radar Online. Sources of the outlet revealed, West might introduce new copycat fashion and beauty lines with his current wife, Bianca Censori, to rival the reality star's billion-dollar empires, such as SKIMS and SKKN. The insider shared that West is "determined to outdo Kim on every front" and that Censori's brand is deliberately forged "to mirror" and "directly compete with" Kardashian's business. "Kanye sees this as his revenge play," added the source close to the couple. 

The outlet's source, meanwhile, also shared that a furious Kim Kardashian reportedly accused West of "weaponizing" everything she built against her. Censori's image and social media posts, allegedly orchestrated by West, typically involved lingerie and honed silhouettes to intentionally evoke the initial SKIMS branding to get attention and exert control. Reports also indicated Kardashian's emergency strategy sessions, and feeling "on edge" about her ex-husband's unpredictable behavior. For Censori, though, it could be her golden ticket to enduring fame, but for Kardashian, it could be driving her to the brink.

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What started as the end of a family life and a decade-old bond has now turned into a plotted campaign of imitation and revenge. 

Kim Kardashian breaks her silence on Kanye West

Recently, Kim Kardashian appeared on the Call Her Daddy podcast to discuss her life as an entrepreneur, mother, and, most importantly, the aftermath of her divorce from Kanye West. She opened up about the emotional cost of her marriage, sharing that the "final straw" was being overcome with feelings of emotional and financial insecuri. It came as a rare moment of vulnerability from the billionaire businesswoman who married West in 2014.

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Kardashian cited an unsettling "lack of stability" as well as West bad-mouthing her family and airing out personal information as key reasons for their divorce. Meanwhile, Kardashian reflected on her thriving acting career and business empire following her divorce. The American Horror Story actress said, "It was the universe rewarding me." As the former couple wage a war of identity and brands, neither side appears willing to give up, now with Bianca Censori in the eye of the tornado, as the world watches with bated breath.

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What are your thoughts on Kanye West's latest move against Kim Kardashian? Comment below.

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Ipshita Chakraborty

305 articles

Ipshita Chakraborty is an entertainment writer at Netflix Junkie. Offering thoughtful and compelling storytelling, they cover everything Hollywood and trending, from the latest streaming sensations to behind-the-scenes buzz. With about 7 years of writing experience for online media, Ipshita brings their voice to the coverage through industry analysis and cultural critique, a strength evident in prior work, such as their views on why the Michaela gender swap was needed in Bridgerton.

Edited By: Hriddhi Maitra

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