How A Will Smith Starrer Project Misled Fans With Its Deceptive Marketing

Deception and disguise are very much a concept of Augustan dramas. But it seems
like a 2016 movie starring Will Smith took the concept to the next level,
misleading fans with its marketing. Well, if you are a movie geek, you sure know
we are talking about the American fantasy drama A Collateral Beauty. 

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

Apparently, the marketing team tricked the movie concept by sending out a
trailer that, although it tells the synopsis, purposefully missed out on crucial
information, changing the whole concept of Smith’s American fantasy. Helmed by
David Frankel, the movie is about grief and regret. Don’t expect a blockbuster
big bang edge-of-your-seat thriller. And do not think it is what the 2016
trailer and all the advertising quips showed it is because the movie might
shatter all the hype. The film is now streaming on Netflix. So if you are unsure
whether to stream it or skip it, here’s everything you need to know about it.


THE 2016 WILL SMITH-LED DRAMA COLLATERAL BEAUTY MISLED FANS WITH ITS MARKETING

Here’s a gist of this star-studded movie: A dysfunctional CEO (Will Smith) who
is grief-stricken from the death of his daughter writes letters to the
personification of time, love, and death. Also, some concerned partners hire a
private investigator Sally Price (Ann Dowd), to find out what Howard is doing
when he’s not at work. While all this is true and told in the trailers, that’s
not all in the movie.



What neither the trailer mentioned above nor any of the Collateral Beauty
promotions disclosed is that despite it appearing Will Smith was speaking to the
personifications of Time, Love, and Death, everything was a ruse. The partners
of Howard engage three little-known actors: Brigitte (Helen Mirren), who poses
as Death, and Raffi (Jacob Latimore), who plays Time. And Amy (Keira Knightley),
who plays Love, after discovering that Howard is sending letters to concepts
rather than actual people.

[data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==]

The intention is to get Howard—who owns the majority stake in their
business—legally declared mentally incompetent so they may seize his ownership
stake. Notably, until the movie arrived, none knew about this little twist.
Furthermore, the critics did not appreciate this more than anyone, and the film
had to pay for the same. Except for 2013’s After Earth, the movie holds the
lowest overall critics rating (13%) of any Will Smith picture to date on Rotten
Tomatoes. [https://www.rottentomatoes.com]

ALSO READ: 3 Reasons Just the Two of Us by Will Smith Is an Absolute Must Read
[https://netflixjunkie.com/netflix-news-3-reasons-just-the-two-of-us-by-will-smith-is-an-absolute-must-read/]

However, false advertising is not an issue now, and you might enjoy the movie
six years after its release. Check out A Collateral Beauty on Netflix
[https://www.netflix.com/title/80116204] right away, and let us know what you
think about it in the comments below.

Prithvi Shah

Comment

How A Will Smith Starrer Project Misled Fans With Its Deceptive Marketing - Netflix Junkie

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Prithvi Shah is an entertainment writer at Netflix Junkie and has contributed over 650 articles. Having an English major, she has built expertise in journalistic writing, story writing, and reviewing. In her stint of over a year at NJ, Prithvi has developed a good understanding of putting forward a balanced and unbiased perspective without hurting the sentiments of millions of fans and readers across the globe. 

Prithvi finds joy in writing scripts for short films and implementing them successfully by being a part of the production team. She holds a black belt in Karate and when not immersed in the world of books and movies, you can find her playing the piano or exploring new places.

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How A Will Smith Starrer Project Misled Fans With Its Deceptive Marketing - netflix-junkie

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Deception and disguise are very much a concept of Augustan dramas. But it seems like a 2016 movie starring Will Smith took the concept to the next level, misleading fans with its marketing. Well, if you are a movie geek, you sure know we are talking about the American fantasy drama A Collateral Beauty. 
<img loading="lazy" class="aligncenter lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.squarespace-cdn.com/content/v1/5d881a07cf71ff3848efa56d/1577053700772-OBW7PWS0ZA2CM2OHRLP7/collateral-beauty.jpg" alt="" width="1920" height="1080" />
Apparently, the marketing team tricked the movie concept by sending out a trailer that, although it tells the synopsis, purposefully missed out on crucial information, changing the whole concept of Smith&#8217;s American fantasy. Helmed by David Frankel, the movie is about grief and regret. Don&#8217;t expect a blockbuster big bang edge-of-your-seat thriller. And do not think it is what the 2016 trailer and all the advertising quips showed it is because the movie might shatter all the hype. The film is now streaming on Netflix. So if you are unsure whether to stream it or skip it, here&#8217;s everything you need to know about it.
<h2>The 2016 Will Smith-led drama Collateral Beauty misled fans with its marketing</h2>
Here&#8217;s a gist of this star-studded movie: A dysfunctional CEO (Will Smith) who is grief-stricken from the death of his daughter writes letters to the personification of time, love, and death. Also, some concerned partners hire a private investigator Sally Price (Ann Dowd), to find out what Howard is doing when he&#8217;s not at work. While all this is true and told in the trailers, that&#8217;s not all in the movie.
<div class="flex-video widescreen youtube"><iframe loading="lazy" title="Collateral Beauty Official Trailer 2 (2016) - Will Smith Movie" width="1170" height="658" src="https://www.youtube.com/embed/6FRB2K131-E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
What neither the trailer mentioned above nor any of the Collateral Beauty promotions disclosed is that despite it appearing Will Smith was speaking to the personifications of Time, Love, and Death, everything was a ruse. The partners of Howard engage three little-known actors: Brigitte (Helen Mirren), who poses as Death, and Raffi (Jacob Latimore), who plays Time. And Amy (Keira Knightley), who plays Love, after discovering that Howard is sending letters to concepts rather than actual people.
<img loading="lazy" class="aligncenter lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.giantfreakinrobot.com/wp-content/uploads/2022/09/will-smith-collateral-beauty-900x608.jpg" alt="" width="900" height="608" />
The intention is to get Howard—who owns the majority stake in their business—legally declared mentally incompetent so they may seize his ownership stake. Notably, until the movie arrived, none knew about this little twist. Furthermore, the critics did not appreciate this more than anyone, and the film had to pay for the same. Except for 2013&#8217;s After Earth, the movie holds the lowest overall critics rating (13%) of any Will Smith picture to date on <a href="https://www.rottentomatoes.com" target="_blank" rel="noopener">Rotten Tomatoes.</a>
ALSO READ: <a href="https://netflixjunkie.com/netflix-news-3-reasons-just-the-two-of-us-by-will-smith-is-an-absolute-must-read/">3 Reasons Just the Two of Us by Will Smith Is an Absolute Must Read</a>
However, false advertising is not an issue now, and you might enjoy the movie six years after its release. Check out A Collateral Beauty on <a href="https://www.netflix.com/title/80116204">Netflix</a> right away, and let us know what you think about it in the comments below.

3 Reasons Just the Two of Us by Will Smith Is an Absolute Must Read

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the Will Smith starrer 2016 movie, A Collateral Beauty is now streaming on Netflix Here's why it was a flop and why you should stream it now

Prithvi Shah is an entertainment writer at Netflix Junkie and has contributed over 650 articles. Having an English major, she has built expertise in journalistic writing, story writing, and reviewing. In her stint of over a year at NJ, Prithvi has developed a good understanding of putting forward a balanced and unbiased perspective without hurting the sentiments of millions of fans and readers across the globe. Prithvi finds joy in writing scripts for short films and implementing them successfully by being a part of the production team. She holds a black belt in Karate and when not immersed in the world of books and movies, you can find her playing the piano or exploring new places.

https://image-cdn.netflixjunkie.com/wp-content/uploads/Prithvi_Shah_NJ.png

the Will Smith starrer 2016 movie, A Collateral Beauty is now streaming on Netflix Here&#039;s why it was a flop and why you should stream it now

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How A Will Smith Starrer Project Misled Fans With Its Deceptive Marketing

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