Ever since Avengers: Endgame closed the Infinity Saga with record-breaking success, Marvel has struggled to maintain its cultural dominance. Box office returns for the studio have waned, fan enthusiasm has wavered, and criticism over excessive projects has only intensified. Once celebrated for its tightly woven storytelling, the studio now appears lost. An X discourse with former X-Men ‘97 creator Beau DeMayo at its heart may now shed light on what went wrong, potentially offering the clearest explanation for the MCU’s recent struggles.

What if Marvel’s downfall after Avengers: Endgame was not just bad luck but a result of the creative team slacking on the job? Beau DeMayo’s explosive X rant may have just ripped the curtain.

Marvel’s slump after Avengers: Endgame may have less to do with audience fatigue, as has been assumed for a while, and more with how the studio develops its projects. According to Beau DeMayo on X, many top producers of the superhero studio do not read the comics they adapt. Instead, their assistants create “Development Docs” that summarize characters, story arcs, and potential villains. These documents become the foundation for pitches and scripts, leaving creatives detached from the source material. The result is shallow storytelling that struggles to capture the depth fans expect.

According to Beau DeMayo, writers are often told not to read the comics at all but to rely solely on the aforementioned document created by assistants. He said this method, paired with constant interference from Kevin Feige’s “Parliament” of executives, kills artistry and originality even before it takes root. DeMayo pointed to Nomad collapsing and Secret Invasion underperforming as proof and contrasted it with X-Men ‘97, which he said thrived because his team was not forced to follow the process. Meanwhile, the fiasco of DeMayo’s firing from Marvel, for those unversed, was as dramatic as his rant on X.

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What went down when Marvel, which is currently working on reviving a fan-favorite but forgotten movie, abruptly cut ties with Beau DeMayo just days before X-Men ‘97 season 2 premiered?

Marvel detailed last year that Beau DeMayo’s firing came after an internal investigation that uncovered what it called “egregious” misconduct, though the studio never revealed specifics. Several reports at the time pointed to allegations of misconduct and cited sources saying that he had breached a termination agreement, which also led to his name being removed from some X-Men ‘97 season two credits. While Marvel insisted that its investigation justified the decision, DeMayo pushed back hard against the studio’s version of events.

Beau DeMayo argued that he had been punished for sharing a Pride-themed post and later called the allegations against him a smear campaign. In a lengthy OnlyFans video, he even described what he saw as “near criminal” working conditions at Marvel. Notably, with neither side offering full clarity, the reasons behind his firing remain clouded in controversy, which is once again in the spotlight courtesy of DeMayo’s above-detailed X rant.

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What do you think of Beau DeMayo speaking against Marvel on X recently? Let us know in the comments.