For years, Scooter Braun’s name has been associated with superstars like Justin Bieber and Ariana Grande, solidifying his status as a legendary talent manager and astute entrepreneur. However, the private life of this fifty-million-dollar man has recently captured the spotlight, not for business, but for an unexpected, high-profile romance. When the famously private actress Sydney Sweeney began appearing with him, the public immediately demanded to know the identity and background of the music mogul who had captured her attention.

The shift from business headlines to romantic gossip prompts the simple, yet profound question who is the man and what background he holds?

Scott Samuel ‘Scooter’ Braun is an American talent manager, entrepreneur, and music executive whose influence is near-unrivalled in contemporary pop culture. Born on June 18, 1981, he is forty-four years old as of 2025. He hails from the vibrant melting pot of New York City, New York, USA, where his early interest in business and entertainment was cultivated.

A keen eye marked his trajectory to power for untapped potential and a relentless entrepreneurial spirit. The pivotal moment came in 2007, when he discovered a young Justin Bieber on YouTube, laying the groundwork for his substantial financial success. Braun’s personal brand embodies the American dream, proving that even without prior industry connections, vision and hard work can lead to the pinnacle of show business.

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His professional life is a masterclass in talent spotting and business diversification.

Growing up in New York City, Braun began his career early by promoting parties and events, effectively serving as an independent entrepreneur before entering higher education. He attended Emory University, where he graduated with a degree in Speech Communication.

Braun's career is fundamentally rooted in talent management. He is best known for discovering Justin Bieber and subsequently managing global artists like Ariana Grande and Demi Lovato. He founded SB Projects, his primary business vehicle, which diversified into music production and concert promotion. He is also the co-founder of Ithaca Holdings, a private equity firm specializing in the entertainment sector.

Moving consistently beyond the music world, Braun co-founded Mythos Studios in 2018 alongside David Maisel, the founding chairman of Marvel Studios, to create both live-action and animated content based on comic books. Currently, Braun continues to solidify his position as a powerful music executive and investor, notably holding a major board position within the South Korean company HYBE, the parent company of the K-pop sensation BTS.

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The staggering figure confirms his status as one of the industry's wealthiest executives.

As of 2025, Scooter Braun’s net worth is estimated to be approximately $500 million. His wealth is not derived from a single stream of income but is the result of a meticulously diversified portfolio.

His primary sources of income include large management fees from his roster of multi-million-dollar artists, as well as his ownership stakes in his highly successful firms, SB Projects and Ithaca Holdings. Braun’s shrewd business acumen extends beyond music; he has secured lucrative investments in various ventures.. His early venture investments in companies like Uber, Spotify, and Pinterest.

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Moving on next, it is a look beyond the balance sheet into the details of his high-profile divorce.

Scooter Braun was previously married to businesswoman and philanthropist Yael Cohen, whom he wed in 2014. Yael is the founder of the globally recognized non-profit organization, F**k Cancer, which focuses on early cancer detection awareness. Over the course of their eight-year marriage, the couple welcomed three children together: two sons, Jagger and Levi, and a daughter, Hart.

The marriage officially ended in divorce in 2022, a process that began with their separation in 2021. The reasons for the divorce, as cited in court documents, were irreconcilable differences. Braun has since spoken publicly about the emotional difficulties and mental health struggles he endured during the breakdown of his marriage, emphasizing his continued commitment to co-parenting his three children amicably with Yael Cohen.

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His latest romantic interest has brought the music mogul back into the celebrity pages.

Music industry titan Scooter Braun and actress Sydney Sweeney have been spotted together in various locations, confirming a high-profile, non-professional connection. They were seen engaging in a passionate kiss on a large rock in New York City’s Central Park during a recent outing, which immediately made headlines.

The pair were also seen together at other private events, including an alleged previous meeting at Matt Rife’s Laugh Factory show. They were photographed attending the wedding of Jeff Bezos and Lauren Sanchez in Italy, where their connection first sparked rumors.

Sources spoke to US Weekly and described their romance as "getting serious" and "very real," which matters significantly given Sweeney's recent split from ex-fiancé Jonathan Davino. This relationship matters because Sweeney, known for her roles in Euphoria and The White Lotus, had recently ended her long-term engagement to Jonathan Davino. Braun is reportedly offering Sweeney valuable perspective and guidance regarding her career and business ventures, which she deeply appreciates, signaling a shift for the actress toward a more serious, influential partner.

Scooter Braun’s journey from a young promoter to a half-billion-dollar power broker and current romantic fixture on the celebrity circuit underscores his innate ability to command attention, whether through launching global music careers or navigating the intense glare of Hollywood romance. His influence, wealth, and knack for headlines ensure that his next chapter, both personal and professional, will remain essential viewing for the entertainment world.

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