Who Is Alex Cooper’s Husband? Meet Matt Kaplan and His $50M Worth Life of a CEO

Published 05/17/2026, 12:22 PM CDT

Credits: Tana Mongeau: Internet Lore, Sobriety & Finding Love/ Call Her Daddy via YouTube/ Production: Unwell Productions

Alexandra Cooper has turned candid chaos into a cultural empire, proving that unfiltered conversation can also be big business. She commands a fiercely loyal 'Daddy Gang' and built her reputation through Call Her Daddy, evolving from provocative dating commentary into a polished media CEO. Massive deals, including a $60 million Spotify agreement and a $125 million SiriusXM distribution pact, cement her as a top-earning creator.

Cooper's credit for giving romance and relationship advice also stems from the fact that she is happily married to Matt Kaplan, a subject of interest amongst her fans.

Meet Matt Kaplan and his net worth

ADVERTISEMENT

Article continues below this ad

Matt Kaplan is a Hollywood film producer and entertainment executive best known as the founder and Chief Executive Officer of Ace Entertainment, a production company that specializes in youth-driven and young adult storytelling. Before becoming widely recognized as Alex Cooper’s husband, he had already built a strong reputation in the streaming era for shaping globally successful romantic comedies. His work sits at the intersection of commercial film production and Gen Z viewing habits.

Kaplan’s most defining success is the To All the Boys I’ve Loved Before franchise, which became a global Netflix phenomenon and helped establish Ace Entertainment as a dominant force in the young adult genre. He also produced titles such as The Perfect Date and XO, Kitty, which further expanded his influence in streaming-first entertainment. These projects turned his production style into a reliable formula for viral, youth-focused hits.

Before founding Ace Entertainment, Kaplan steadily climbed the Hollywood industry ladder through senior roles at Lionsgate Films, Chapter One Films in collaboration with Blumhouse Productions, and Awesomeness Films. Each position strengthened his experience in both creative development and business strategy, giving him the foundation to build his own company.

Today, Matt Kaplan has an estimated net worth of approximately $50 million, accumulated through production deals, executive leadership roles, and streaming royalties. His financial profile is further linked to joint ventures connected to Alex Cooper’s Unwell Network, placing him within a broader media power structure, along with being at the center of a highlighted romance with Alex Cooper.

Matt Kaplan and Alex Cooper relationship timeline

The relationship between Alex Cooper and Matt Kaplan unfolded like a carefully edited romantic film, beginning with a professional meeting and evolving into a full-scale entertainment power marriage. What started as a business Zoom call during lockdown quickly turned into a private love story that Cooper initially disguised behind a playful on-air nickname.

In July 2020, Alex Cooper connected with Ace Entertainment through a virtual meeting that would quietly change her personal life. She later admitted to an instant attraction to the Chief Executive Officer, who appeared on screen as calm, composed, and unexpectedly charming. To protect his identity on Call Her Daddy, gave him a nickname that fans use to this day. By August 2020, the relationship shifted from digital meetings to real-world dates in Los Angeles. 

Jake Gyllenhaal and Henry Cavill Did Not Meet Even Once Before First Day of Shooting Guy Ritchie’s 'In The Grey'

In February 2021, Alex Cooper confirmed the relationship publicly through a YouTube announcement that said that she now had a boyfriend, revealing a carefully controlled soft launch. She even greeted Matt Kaplan at the airport with a handwritten sign reading 'Mr. Kaplan a.k.a. my boyfriend,' while still withholding his identity from the public.

By March 2023, the relationship reached its most cinematic milestone when Matt Kaplan proposed at their Los Angeles home. The engagement featured a staged photoshoot cover, a nostalgic video referencing their first Zoom call, and a scavenger hunt leading to a garden proposal with a vintage 1920s ring. The engagement was later revealed to the public in a W Magazine interview that finally confirmed his identity.

In April 2024, the couple married in a beachside ceremony in Riviera Maya, Mexico, featuring a custom gown, family officiation, and their dogs as ring bearers, creating a highly aesthetic celebrity wedding moment. The timeline has since seen another development, following the pregnancy announcement, adding a new chapter to their evolving public life.

The couple welcomes their first baby

Alex Cooper, who previously tapped The Secret Lives of Mormon Wives stars on her podcast, broke the internet on May 17, 2026, by announcing her pregnancy with her husband, Matt Kaplan, in a meticulously styled reveal that blended intimacy with precision. The announcement arrived through an outdoor maternity photoshoot that reflected her signature control over personal storytelling. Wearing flowy white pants and a matching crop top, Alex Cooper centered her baby bump as the focal point of a soft, celebratory visual narrative.

ADVERTISEMENT

Article continues below this ad

The announcement immediately reshaped fan discourse, with communities shifting identity in response to the news and celebrating the new phase of her life. It also effectively ended weeks of tabloid speculation regarding marital tension, replacing rumor-driven narratives with a unified and clearly defined family milestone. Ultimately, from Matt Kaplan’s multimillion-dollar Hollywood career and Alex Cooper’s media empire to their highly curated romance and pregnancy announcement, their story now reads as a fully merged power narrative of wealth, influence, and family expansion.

Cannes Film Festival: Netflix Director behind 'Under Paris' Showcases Growing Acceptance for AI in Films

ADVERTISEMENT

Article continues below this ad

What do you think about Matt Kaplan and Alex Cooper's relationship? Let us know in the comments!

SHARE THIS ARTICLE :

ADVERTISEMENT

Iffat Siddiqui

970 articles

Iffat is an Entertainment Journalist at Netflix Junkie. A word wizard, she had the sorting hat smoke at the seams owing to her excellence in everything Hollywood and cinema until it finally declared that she belonged to the Royals, specifically Meghan Markle. Boasting over 300 articles (and counting), each one tastefully infused with the right mix of facts, wit, opinion, and essentially everything to make a perfect pop culture piece, she is the epitome of a trustworthy entertainment journalist.

Edited By: Adiba Nizami

ADVERTISEMENT

ADVERTISEMENT

EDITORS' PICK