“Who You're Making This For” — Scarlett Johansson Calls Out Hollywood’s Awful Movie Pitches

Published 11/11/2026, 7:43 PM CST
26th Annual Newport Beach Film Festival Honors And Variety s 10 Actors To Watch NEWPORT BEACH, ORANGE COUNTY, CALIFORNIA, USA - OCTOBER 19: American actress, singer, and model Scarlett Johansson wearing Prada arrives at the 26th Annual Newport Beach Film Festival Honors And Variety s 10 Actors To Watch held at the Balboa Bay Resort on October 19, 2025 in Newport Beach, Orange County, California, United States., Credit:Xavier Collin Avalon United States, California, Newport Beach, Balboa Bay Resort

Hollywood can spend the GDP of a small kingdom on explosions and still forget one tiny detail: who actually wants to watch the movie? Between franchise extensions, sequels nobody ordered, and pitches seemingly assembled by a malfunctioning algorithm, even the popcorn deserves a moment of silence.

Scarlett Johansson knows that cinematic headache firsthand. The former Black Widow has navigated billion-dollar blockbusters and intimate dramas, building enough clout to question the scripts crossing her desk.

Recently, she has revealed that certain studio proposals prompted a response fit for Hollywood's emergency eject button.

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Scarlett Johansson questions studio movie pitches

Speaking with the Los Angeles Times for Paper Tiger press tour, Scarlett Johansson explained that choosing projects involves asking whether audiences will connect with what appears on screen. A flashy concept, expensive cast, and enormous marketing campaign cannot magically produce a reason to buy a ticket. Some offers have triggered an especially severe verdict.

"I don't think you should make this. I don't know who you're making this for," she revealed.

Caption: Scarlett Johansson attends the Asteroid City photocall at the 76th annual Cannes film festival at Palais des Festivals oScarlett Johansson attends the Asteroid City photocall at the 76th annual Cannes film festival at Palais des Festivals on Wednesday, May 24, 2023 in Cannes, France. PUBLICATIONxINxGERxSUIxAUTxHUNxONLY CAN20230524827 RoccoxSpaziani

"It seems irresponsible to make this," she quipped. Johansson declined to name the offending projects, leaving Hollywood's mystery-script graveyard safely locked.  She explained that audiences remain an essential consideration in her decision-making process, even after decades of navigating the industry's unpredictable machinery.

Scarlett Johansson Reflects on Early Career Struggles and Typecasting in Hollywood

While Hollywood's rejected pitches remain classified, Johansson's latest project places an ordinary Queens family inside a criminal nightmare.

Paper Tiger throws Scarlett Johansson into a dangerous New York crime story

Set in 1986 Queens, Paper Tiger follows the Pearl family as one tempting business opportunity turns into a Russian-mafia nightmare. James Gray writes and directs, swapping caped vigilantes for gangsters who make financial planning feel like an extreme sport.

Colin Jost, Scarlett Johansson at The World Premiere of Marvel Studios Avengers: Endgame held at the Los Angeles Convention Center, Los Angeles, CA, April 22, 2019. Photo Credit: Joseph Martinez PictureLux Copyright: xJosephxMartinezxx 33809_130JMA

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Miles Teller plays Irwin, an engineer hoping to secure his family's future. His brother Gary, portrayed by Adam Driver, is a former policeman with a lucrative proposition involving Brooklyn's polluted Gowanus Canal. Naturally, the arrangement goes sideways faster than a getaway car with three flat tires.

Scarlett Johansson plays Irwin's wife, Hester, who must protect their two sons while concealing a frightening medical diagnosis. Gavin Goudey and Roman Engel portray the children. The film premiered in competition at the Cannes Film Festival, with Neon securing North American distribution rights. Rated R for language and some violence, Paper Tiger opens in select theaters November 13 before expanding nationwide November 20.

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Do you agree with Johansson's criticism of Hollywood's questionable pitches? Let us know in the comments.

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Pratham Gurung

867 articles

If films shape personalities, Pratham was practically raised in a dark theater, pulling off twenty-four-hour movie marathons and falling into hour-long YouTube video essays at 3 a.m., his fascination with cinema never really having an off switch.

Edited By: Itti Mahajan

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