The White House during Donald Trump's second term has adopted a strategy that more closely resembles a digital-first media brand than a conventional seat of national authority in a political landscape driven by social media virality, camera-ready storytelling, and meme culture. The administration's media-savvy strategies, which range from carefully curated news sites and viral videos to dramatically staged events, are intended not just to inform but also to control the internet narrative and mobilize the MAGA base with a constant stream of highly shareable, emotionally charged content.

Keeping consistent with its practices, the White House has recently released an AI-generated rip-off of the beloved Nicole Kidman AMC ad.

The White House released a parody of Nicole Kidman's well-known AMC Theatres commercial on Monday night in a film that appeared to have been produced using generative AI. The clip begins with a rain puddle reflecting the White House as a guy looks at the building's lit columns and reveals a "Make America Great Again" hat, just like the actual commercial that plays in theaters prior to each showtime.

The ad starts with the line - "We come to this place for MAGA," mirroring Kidman's opening line: "We come to this place for magic."

One of Kidman's most popular lines - "Heartbreak feels good in a place like this" - is also parodied in the video, with the narration stating, "A country where we don't do heartbreak. We do victory." The soundtrack in the White House's video is the same as that in the AMC commercial, and it features the word "MAGA" in a font that resembles the AMC logo along with the phrase "Welcome to the Golden Age," which may allude to the Golden Age of Hollywood.

As of Tuesday morning, the White House's post from Monday night had received 35,000 likes and roughly 2 million views. It is unknown if the Trump administration approached the cinema chain or requested permission to parody its advertisement, and AMC has not yet responded to the video.

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This is not the first time that the White House has done something like this; it is a regular day at the office. 

Intellectual property, such as music, movies, and games, is regularly used by the White House's social media accounts to propagate pro-Trump messaging, presumably without the consent of the businesses that own the rights to the imitated IP. The White House's use of Katy Perry's hit song 'Firework' to brag about military attacks most recently infuriated the singer.

"To see a message of self-worth and upliftment weaponized to soundtrack destruction and violence is a complete violation of everything my song stands for," said Perry in a statement.

SZA, Olivia Rodrigo, and Sabrina Carpenter are among the other singers who have already denounced the government for utilizing their songs. Still, the White House refuses to pay any heed to the constant criticism of its unauthorized use of other artists’ intellectual property. For now, everyone is waiting for a reaction from Nicole Kidman and AMC to the video.

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What do you think will be Nicole Kidman and AMC’s reaction to the video? Share your thoughts.