What Is the Zendaya Hat Theory? Spider-Man Actress Extends the Internet Joke to Tom Holland

Published 06/21/2026, 9:37 AM EDT

via Imago

Celebrity status practically comes with a complimentary conspiracy starter pack, and Zendaya has collected some spectacular entries. The actress has survived everything from a viral fake pregnancy fueled by a photoshopped ultrasound to AI-generated Italy wedding photos convincing enough to fool her own friends. Add bizarre theories about red-carpet 'loyalty rules,' and the internet clearly loves testing reality. Yet through it all, no running gag has endured quite like the delightfully absurd Hat Theory.

Perhaps that is why Zendaya appears to know exactly what the internet has been laughing about, and rather than escaping the joke, she has seemingly invited Tom Holland into it as well.

Zendaya knows her hats have a reputation online

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During a joint promotional interview with Dutch outlet LINDA, Zendaya and Tom Holland discovered that not every press-tour fashion question has an ordinary answer. Asked whether fans could expect hats during the tour, the conversation quickly drifted toward the internet's legendary 'Hat Theory.' It is the very meme that began after Zendaya wore an oversized Emporio Armani hat in 2014, inspiring years of tongue-in-cheek conspiracies that something mysterious was hiding beneath it, later merging with the delightfully eerie 'Do not forget to smile' edits.

"The kids are not okay," was Zendaya's delightfully deadpan verdict after Holland successfully recalled it. She labeled the Hat Theory "peak brain rot." Rather than brushing the meme aside, both stars laughed at just how far the internet had stretched an oversized hat into an elaborate fictional universe.

Their amused reactions only proved they understood exactly why fans still found it hilarious.

"But obviously I have let you out of my hat because you are here," said Zendaya, proving that she did not just know of the Hat theory but was well-versed in it. The reason being that fans had already taken the meme a step further, joking that Tom Holland was related to the infamous hat all along. In response, the Spider-Man actor wasted no time playing his role, replying that he liked being out there and politely requesting not to be put back. Even absurdity appreciates committed performers.

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Whether Zendaya decides to lean further into the Hat Theory with her press tour fashion remains to be seen, although her new looks are inspiring new theories, even if none rival the glorious absurdity of the hat saga.

Zendaya's latest looks have the internet guessing again

Zendaya's red carpet wardrobe has become almost as anticipated as the Marvel film itself, thanks to her longtime stylist, Law Roach, and their love of method dressing. Every premiere outfit is treated like a puzzle rather than a fashion statement. This time, fans have zeroed in on coordinated black looks during the Spider-Man: Brand New Day press tour, convinced they are teasing something far bigger than couture.

The loudest theory centers on the Madrid premiere, where Zendaya wore a black Christian Cowan gown draped with cascading fringe that many fans compared to the creeping movement of the Venom symbiote. Holland complemented the look in a black Jacquemus suit layered over a vivid red shirt, prompting internet detectives to claim the styling symbolized Venom gradually consuming Spider-Man's classic colors.

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Others have taken the speculation in a darker direction, arguing that Zendaya's repeated black gowns and floral embroidery hint at tragedy rather than transformation. Some have even connected the flowers to black dahlias, interpreting them as symbols of mourning or betrayal. Whether the fashion is teasing She-Venom, heartbreak, or absolutely nothing at all, Zendaya's red carpet looks are once again writing the internet's favorite Marvel theories.

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What do you think about Zendaya's reaction to the hat theory? Let us know in the comments!

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Iffat Siddiqui

1042 articles

Iffat is an Entertainment Journalist at Netflix Junkie. A word wizard, she had the sorting hat smoke at the seams owing to her excellence in everything Hollywood and cinema until it finally declared that she belonged to the Royals, specifically Meghan Markle. Boasting over 300 articles (and counting), each one tastefully infused with the right mix of facts, wit, opinion, and essentially everything to make a perfect pop culture piece, she is the epitome of a trustworthy entertainment journalist.

Edited By: Adiba Nizami

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